Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Demo: Disrupt! "Advertising"


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Demo: Disrupt! "Advertising"

  1. 1. Nuance: reinventing the relationship between people and technology – Defining the next generation of human-computer interaction: Intelligent Systems – Deeply invested in creating effortless and natural user experiences – Best known for rapidly advancing voice-recognition technology
  2. 2. With leading global relationships, it’s rare to go a day without Nuance
  3. 3. Rethinking mobile advertising News flash: most mobile ads suck. • Wrong size — small spaces and big thumbs • Wrong placement —little space to tell a story • Wrong value — unless you’re wildly differentiated, how do you break through to earn the tap?
  4. 4. The Rise of Voice Interactivity
  5. 5. Nuance Voice Ad Ecosystem Mobile Partners Demand Side Advertiser Ad Agency Ad Tech Partners Ad Production Tools Celtra Mobile Theory Ad Theorent Juice Mobile Ad Network Millenial Ad Marvel Widespace Etc… GLOBAL TECH PARTNERS Supply Side App
  6. 6. Ad network partnership across the Globe China Top 3 Ad nets Korea #2 Ad Net Europe - Two premium networks integrated India Top 2 Ad nets North America - Millenial, Opera, Celtra - Agencies and Advertiser involvement Australia #1 ad net. Brazil/LATAM, Russia, S. Africa, Australia – in the pipeline! Japan largest ad market in Asia
  7. 7. First Voice Ad just launched: JetBlue • • • • Integral part of JetBlue’s new advertising campaign focused on “underappreciated fliers.” Uses pigeons — “the most overlooked and underappreciated fliers of all” — as the face of the campaign. Campaign will feature a unique voice activation unit that will teach consumers how to speak pigeon on their smartphones. JetBlue and Mobile Theory partnered on the mobile campaign, leveraging Nuance’s voice recognition technology
  8. 8. Next 3 month timeline • • • Campaigns and innovated advertising campaigns with • FMCG • Auto • Entertainment • Finance • Travel Global expansion by • Partnering with Ad networks • Language support • Dialog creation tools and Ad creation Automation Conversational flow • Multiple language dialog creation support • Tools to automate and simulate ad creation • Two way help with Demographic data to enhance experiences
  9. 9. © 2002-2013 Nuance Communications, Inc. All rights reserved. Page 11