Jim will introduce himself and Velti and explain how the presentation will work over the next half an hour. Including the interactive element of Text to Reserve.
We should do the Text to Reserve activity very early so that people can text through the half an hour session. We can offer everyone the chance to text to reserve something in their local store but the idea is that the audience texts to reserve something from some of the catalogues (we can distribute some to each of the tables) and then one of them wins the item they reserved (we can then pay and deliver it to them via Argos home delivery). The idea is that we can grab the mobile numbers of the individuals in the room and then cross reference those numbers against SMS traffic in that 30 minute period. WE NEED TO TIME THE AUDIENCE OUT IN THE FIRST FEW MINUTES SO THE SESSION IS RELATIVELY CALM AFTER THE INITIAL RUSH TO TEXT.We can then select the lucky winner and text them back telling them to say someone will call to take their delivery details for the X, Y or Z they texted to reserve. I.e.:Congratulations! You are the lucky winner of your selected Argos product! Someone will call soon to get your delivery details. Enjoy the rest of the iMedia event!
This slide needs to be prettified but we want to illustrate scope here and provide a sense of ‘we can handle it’...whatever the project
The mobile industry is perpetuating confusion through wild market predictions, constant hype and band wagon riding on the latest and greatest – the application explosion being the most obvious highlight. Where is the value being delivered? Are industry participants aware of the bigger picture? What are the realities behind the hype?
Myriad analyst firms deliver wildly varying predictions on market size, value, reach, effectiveness - which does nothing to reassure brands and agencies interested in the channel. What are the realities? Where should a brand start? End user objectives need to be addressed and understood effectively before the mobile channel can deliver positive, measurable results.
Commitment is a key aspect to a mobile strategy that delivers value against objectives. Understanding that a commitment to mobile as a utility, or as a defined channel as part of a multi-channel strategy, can deliver great ROI to the bottom line. As opposed to it being a marketing expense that is not expected to deliver value over and above brand extension and recognition.
This slide is purely to big the service up ahead of hitting the audience with the stats.
Tactical mobile activities can act as an nice introduction to the channel – apps/SMS activities etc. – but the clear opportunity lays in embracing mobile as an equal in a multi-channel strategy. JIM HANDS THIS SLIDE OVER TO SURASH TO EXPLAIN BUNDLED SOLUTIONS
Velti. Jim Brooks - Global Business Development Consultant
THE CHATTER<br />*<br />* Jim Brooks from Velti Plc<br />
Text the product number of your choice and postcode to 61201 (e.g. 5003727 HA46LL)<br />Pssst...try and reserve something you like up to £500 in value...you could win it today<br />To stand a chance of winning you need to have opted-in by texting ‘imedia’ to 83118<br />
Mobile CRM</li></li></ul><li>“A baby is a loud noise at one end and no sense of responsibility at the other.” Ronald Knox <br />
“I had nothing to offer anybody except my own confusion.”Jack Kerouac<br />
“If you start to take Vienna, take Vienna.”<br />Napoleon Bonaparte<br />
Probably the most compelling mobile service in the world (of retail)...<br />
A few interesting FACTS <br /><ul><li>Launched in 2004
Annual uptake of 60% new users provided with a real multi channel experience
Enabling an extra sales channel – conversion rate of 55% reservations to </li></ul> collections<br /><ul><li>Argos reminder notifications has added to another 15% of conversions to </li></ul> reservations<br /><ul><li>250,000 customer initiated messages per month - total of 2.5millon messages per </li></ul> month<br /><ul><li>All Argos channels sent 30 million mobile customer notifications in 2009 – which </li></ul> represents 120% annual growth<br /><ul><li>Text & Reserve interactive channel resulted in £20m worth of reservations in 2009
6 million members within the service – 4 million of those are OPTED IN for </li></ul> Argos marketing activities<br />Argos’ mobile channel delivered over £70 million worth of incremental revenue in 2009<br />