Looking for the next Apple in emerging markets - Five tips for building a global brand

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By IMD President Dominique Turpin - It’s official: emerging-market brands are going global. This is especially the case in fashion and technology, where consumer tastes and lifestyles change all the time. Read the full article: http://link.imd.org/Looking-for-the-next-Apple

IMD is ranked FIRST in open programs worldwide (Financial Times 2012 & 2013)
and FIRST in executive education outside the US (Financial Times 2008-2013)

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Published in: Business, Technology
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Looking for the next Apple in emerging markets - Five tips for building a global brand

  1. 1. © IMD 2007-2013 WWW.IMD.ORG 1
  2. 2. © IMD 2007-2013 WWW.IMD.ORG 2
  3. 3. © IMD 2007-2013 WWW.IMD.ORG 3
  4. 4. © IMD 2007-2013 WWW.IMD.ORG 4
  5. 5. © IMD 2007-2013 WWW.IMD.ORG 5
  6. 6. © IMD 2007-2013 WWW.IMD.ORG 6
  7. 7. © IMD 2007-2013 WWW.IMD.ORG 7 http://link.imd.org/Looking-for-the-next-Apple

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