Thailand Overview Population: 67.09 million GDP: $345 Billion GDP per Capita $5,394 GDP (PPP) : $602 Billion Labor force 39.62 Million Unemployment rate 0.7%
Thailand ICT Overview Internet Users : 20,100,000 Penetration 30% Mobile Subscribers : 78,667,910 Mobile Penetration 117% Broadband Subscribers 3.39 Million homes Facebook Users 18,271,480
Thailand Smartphone/Tablet Shipment 2012 Tablet shipment in 2011 is around 480,000 units and expected to be 2.5 million units in 2012 [NSTDA] Smartphone shipment in 2012 is estimated at 6 million units [IDC]
Mobile Usage in ThailandAIS 35.3 Million Subscribers, DTAC 23.8 Millionand True Move 20.3 Million [Q3, 2012]Smartphone usage in 2010 is 18% and expect togrow to 60-65% in 2015 [Frost & Sullivan] 78% of smartphone users have iPhone.Thais are ready to spend three times theiraverage monthly salary for a phone
Top websites in Thailand Facebook Google Thailand Google YouTube Yahoo Windows Live Blogspot.com Pantip.com Sanook.com WikipediaSource :Alexa
ICT Market Survey Value in Million BahtSource: NECTEC; April 2012
Communications Equipment 2011Source: NSTDA; April 2012
Communication Services 2011Source: NSTDA; April 2012
Software Market Survey Value in Million BahtSource: TDRI, SIPA; April 2012
e-Commerce in Thailande-Commerce usage in Thailand in 2011-2012 is estimated to be at 67% and M-Commerce is at 37%: One of the top growing country in Asia [Survey be MasterCard]
Internet/Mobile Banking in Thailand Internet Banking - 4.85 million accounts - Number of transactions 28.8 million - Amount of transactions 3,200 billion baht Mobile Banking - 725,000 accounts - Number of transactions 7.46 million - Amount of transactions 82 billion bahtSource : Bank of Thailand; June 2012
Opportunity in ThailandThailand is a gateway to CLMV, emerging marketand more investment on ICT infrastructure.ICT spending increases in several industries,especially TelcoDestination for ICT outsourcing.Opportunity for venture capital to invest on manyinnovated start-up companies in Thailand.ASOCIO Summit in September
3G Licenses have been granted to telecom operators.Tablets/Smartphone explosion Internet banking and mobile banking will be on high demand. Government Cloud service & Smart Thailand project.
2013 will be the yearof e-commerce. Expect to reach almost Bt15 billion (Paypal) Online consumerization Social media marketing Personal cloud Retail will go more online. More investment on ICT.
Example: Japanese IT Outsourcing Companies in Thailand An IT subsidiary of Isuzu Tri Petch which has nearly 140 staffs. Ictus is an one stop solution provider which an annual sales of 372.4 million Baht. A subsidiary of Index Corporation Japan, also provide mobile content and services to mobile users in Thailand. Nearly 100 staffs. Established in Thailand since 1991, currently has nearly 300 staffs. Providing system development and outsourcing services.