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Product management for autonomous cars

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Automotive market and ecosystem, and the role of product management. Automotive industry is changing rapidly with electric vehicles, ride sharing, ADAS, autonomous cars.

Published in: Automotive
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Product management for autonomous cars

  1. 1. Product Management For Autonomous Cars Dr. Subrata Goswami March 31, 2018
  2. 2. World Car Market Annual revenue - $2T in 2017 (ibisworld) Growth - 3,4 % in 3017 (ibisworld) Global Aftermarket - $643B in 2016 (researchandmarkets) The Global Automotive Aftermarket was USD 643.10 billion in 2016 and is estimated to reach USD 847.15 Billion by 2022, at a CAGR of 4.7% for the forecasted period
  3. 3. Automotive Supply Chain
  4. 4. What does it take to build a car ?
  5. 5. Forces of Change in the Automotive Industry 1. Electric vehicle (<1% in 2016 to 5 % in 2025) 2. Ride sharing ($60B in 2018 to $110B in 2020) 3. Advanced Drive Assist Systems (ADAS) ($12B in 2016 to $45B in 2025) 4. Digital Cockpit ($14B in 2018) 5. Autonomy ( $36B/$6B for partial/full in 2025)
  6. 6. What is (Vehicle) Autonomy ?
  7. 7. What is an Autonomous Vehicle ?
  8. 8. Product Management Role ● Responsibilities ○ Working knowledge of a complex set of technologies ○ Navigate regulatory landscape ○ Follow and shape public perception ○ Familiarity with automotive industry structures ○ Build relevant connections ● Qualifications ○ Technical background ○ Business experience ○ Familiarity with automotive industry ○ Ability to navigate a very fluid market
  9. 9. The End

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