Acquisition
On Nubank
= 24 to 37 screens
(and some with more than one state)
INTRODUCTION
Nubank Acquisition
Let’s take a deeper look
INTRODUCTION
Nubank Acquisition
Acquisition
Features
• CPF
• Password
• Account
created warning
• RG
• RG issuer
• Marital Status
• Cell phone
number
• Location
Permission
Warning
• CEP
• Address
• Neighborhood
• City
• State
• Camera
Permission
Warning
• Docs Front
• Docs Back
• Selfie
• Income
• Limit range
• Due day
• PIN
• Summary
• Signature
• Terms n
Conditions
• Date of birth
Acquisition
Features
CPF
Password
Account
created warning
RG
RG issuer
Marital Status
Cell phone
number
Location
Permission
Warning
CEP
Address
Neighborhood
City
State
Camera
Permission
Warning
Docs Front
Docs Back
Selfie
Income
Limit range
Due day
PIN
Summary
Signature
Terms n
Conditions
Date of birth
WHAT DO THEY HAVE IN COMMON?
Acquisition
Features
CPF
Password
Account
created warning
RG
RG issuer
Marital Status
Cell phone
number
Location
Permission
Warning
CEP
Address
Neighborhood
City
State
Camera
Permission
Warning
Docs Front
Docs Back
Selfie
Income
Limit range
Due day
PIN
Summary
Signature
Terms n
Conditions
Date of birth
THEY ARE SIMPLE QUESTION AND
ANSWER SCREENS
Acquisition
Features
CPF
Password
Account
created warning
RG
RG issuer
Marital Status
Cell phone
number
Location
Permission
Warning
CEP
Address
Neighborhood
City
State
Camera
Permission
Warning
Docs Front
Docs Back
Selfie
Income
Limit range
Due day
PIN
Summary
Signature
Terms n
Conditions
Date of birth
DO WE NEED THAT MANY?
Acquisition
Features
CPF
Password
Account
created warning
RG
RG issuer
Marital Status
Cell phone
number
Location
Permission
Warning
CEP
Address
Neighborhood
City
State
Camera
Permission
Warning
Docs Front
Docs Back
Selfie
Income
Limit range
Due day
PIN
Summary
Signature
Terms n
Conditions
Date of birth
HOW CAN THE APP DECIDE?
Acquisition
Features
CPF
Password
Account
created warning
RG
RG issuer
Marital Status
Cell phone
number
Location
Permission
Warning
CEP
Address
Neighborhood
City
State
Camera
Permission
Warning
Docs Front
Docs Back
Selfie
Income
Limit range
Due day
PIN
Summary
Signature
Terms n
Conditions
Date of birth
CHANGES ALWAYS REQUIRE A NEW
VERSION + PEOPLE UPDATING THE APP
Acquisition
Desired Solution
The backend can know all this information
• Easy to add, change or
remove one STEP in the flow
• Easy to do A/B testing
• Centralized logic
• Changes do not need to
depend on customers updating
the app
Don't get set into one form, adapt it
and build your own, and let it grow,
BE LIKE WATER
- Bruce Lee
Navigational flow
• A flow is divided in chunks, which is a set of steps
• A flow is non linear, that is, it can have bifurcations
• A flow should follow a communication protocol in order to
navigate
Acquisition
Steps
Steps
• Represent a single piece of
information on the flow
• Can be a question or an
announcement
• Can generate an
answer
• Is the base of all the flow
• Is represented as a JSON
document
Acquisition
Steps
CPF
Password
Account
created warning
RG
RG issuer
Marital Status
Cell phone
number
Location
Permission
Warning
CEP
Address
Neighborhood
City
State
Camera
Permission
Warning
Docs Front
Docs Back
Selfie
Income
Limit range
Due day
PIN
Summary
Signature
Terms n
Conditions
Date of birth
Text Inputs
Acquisition
Steps
Text Inputs
• Need to conform to
different masks:
• Phone
• CEP
• CPF
• Date of Birth
• etc…
• Can have more than one
per Screen
• Complex validation
Acquisition
Steps
CPF
Password
Account
created warning
RG
RG issuer
Marital Status
Cell phone
number
Location
Permission
Warning
CEP
Address
Neighborhood
City
State
Camera
Permission
Warning
Docs Front
Docs Back
Selfie
Income
Limit range
Due day
PIN
Summary
Signature
Terms n
Conditions
Date of birth
Read Only
Acquisition
Steps
Read Only
• Do not generate an answer
• Normally used as
warnings
• Can be used to
establish decision
points (flow
bifurcation)
Acquisition
Steps
CPF
Password
Account
created warning
RG
RG issuer
Marital Status
Cell phone
number
Location
Permission
Warning
CEP
Address
Neighborhood
City
State
Camera
Permission
Warning
Docs Front
Docs Back
Selfie
Income
Limit range
Due day
PIN
Summary
Signature
Terms n
Conditions
Date of birth
Multiple Choice
Acquisition
Steps
Multiple Choice
• Can be restricted into one
or more selections
• A cell click can redirect
• Can be shown as a list
or a matrix (e.g due
day)
Acquisition
Steps
Steps
• Represent a single piece of
information on the flow
• Can be a question or an
announcement
• Can generate an
answer
• Is the base of all the flow
• Is represented as a JSON
document
• Can have it’s text fully
customizable inside a guideline
Acquisition
Numl
• Some are base tags,
which define the base
color, font and size for
that text
• The others define the emphasis
they will act upon
Separated into a semantical meaning
<h1> <h2> <h6>
<label> <p> <small>
ColorEmphasis
FontEmphasis
StyleEmphasis
<i> <em>
<b> <span>
<strong>
<a>