Social media ROI

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Social media ROI

  1. 1. SOCIAL MEDIA MARKETING ROI
  2. 2. HOW YOU DO SOCIAL MEDIA MARKETING
  3. 3. Engage customers  • Engage, interact,  and promote with  d t ith help of Awards,  Blogs and Forums Polls, Contests • Interact with  • Incentivizes the  audience on relevant  customer to  blogs, forums,  and  promote and Paid Ads communities publicize • Accomplish short Accomplish short‐ term lead  • SELL THE CONCEPT 1 Engaged Customer OR generation  objectives via paid  1 M ads. Paid Ads at Content Sites, Forum Social 3 Personal  Banner  Networking  Networks Ads Sites  2 Engaged Prospectcommunities 2 Paid Ads at SNS• Build communities  SEO on Facebook, Orkut  and other  Reach TG community  • Review sites platforms. • Local city sites Local city sites• Inside peeks, stories,  • Engage, interact,  gossips, etc Communit y Optimizaion and promote with  • Reach out to people  help of Awards,  via SEO and SMO Polls, Contests • Spreading content  where it reaches the  TG for them to  engage with it. INTERACTIVITY, ENGAGEMENT, BRAND PROMOTION
  4. 4. UNDERSTANDING SOCIAL MEDIA Customer  Define message  Blogging is must  Build brands  Measure SMM Communication• Define the “right • Develop virality in the • Develop corporate • Build & leverage a • Build end‐to‐end customer message and Promote blog, build corporate brand, as measurability for communication” message in the social communities and well as brand for key successful media world leverage existing individuals in the implementation. forums, blogs g company p y • ROI based decision making. INTERACTIVITY, ENGAGEMENT, BRAND PROMOTION
  5. 5. 1. ITS ABOUT PEOPLE ENGAGEMENT 
  6. 6. 2. ITS ABOUT TECHNOLOGY ADOPTION 
  7. 7. 3. ITS ABOUT RELEVANT CONTENT 
  8. 8. 4. ITS ABOUT DEVELOPING TRUST 
  9. 9. Social media marketing  is not free.  ALL OF THESE ARE TIME CONSUMING 
  10. 10. IF THERE IS INVESTMENT, THERE HAS TO BE ROI
  11. 11. MEASURING SOCIAL MEDIA MARKETING
  12. 12. 84 percent of social media programs don’t measure ROI**survey by Mzinga and Babson Executive Education; emarketer.com
  13. 13. IS SOCIAL MEDIA PROGRAMS DIFFICULT TO  MEASURE*? *Measuring social media ROI isn’t impossible but it can be difficult, as most of the pieces that need to be evaluated are difficult to track.
  14. 14. NOSOCIAL MEDIA PROGRAMS IS MEASURABLE.   IMPACT – POSITIVE OR NEGATIVE.
  15. 15. social media really works, business need to measure its.  i l di ll k b i d i IMPACT – POSITIVE OR NEGATIVE.
  16. 16. The parameters to measure social impactare different from the parameters ofmeasuring media impact. The parametersof measuring social media marketing hasto be combination of both both. SOCIAL OBJECTIVES SOCIAL OBJECTIVES MEDIA OBJECTIVES MEDIA OBJECTIVES • Reach • Loyalty • Awareness • Advocacy • Coverage • Trust • Continuity • Influence • Engagement SOCIAL MEASURES MEDIA MEASURES • # of visitors •Sentiment  • # of page views • Comments   • Time on site • Feedback  • Conversions ‐ Subscription,  • Mentions  Lead, Sponsorships d h • Readership d h
  17. 17. Measurement  Content  Visibility  Relevance  Credibility  Brand DNAStatus, awareness,  Profile view,  Comments  Answer rating  Relevance,  group post connection,  participationStatus, wall post,  connection,  Comments  Likes,  Relevance,  participation Tweets  Followers,  Click of links  Followers  Relevance,  participation,  participation retweets post Profile view, post  Comments, traffic,  Rating  Relevance,  views, No. of posts  share    Videos  connection, No of  Comments,  Likes, ratings   Relevance,  videos, videos views,  downloads, share    commentsPPTs, documents,  Followers , No of  Comments,  Followers  Relevance,  PPTs, documents   downloads, share    views, comments Photographs  Profile view, photo  Comments, traffic   Rating  Relevance,  views, No. of photos 
  18. 18. GrowthEnergy ContentVelocity Traffic Interactivity

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