How to use Linkedin for your Online Marketing Business


Published on

Simplify and Build your Business with this One of a Kind LINKEDIN Software!

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

How to use Linkedin for your Online Marketing Business

  1. 1. ==== ====Simplify and Build your Business with this One of a Kind LINKEDIN Software! ====There is a right way and then there is a wrong way to use LinkedIn for your online marketingcampaigns.Which way are you using it?LinkedIn is a social networking platform that connects professionals to other professionals. It isdifferent than the social networking sites like twitter and Facebook because the key with LinkedInis to conduct yourself in a professional manner. Think of it like your resume in which you put yourbest foot forward. So, how do you make sure you are using LinkedIn as a professional?There are 2 main areas to consider when using LinkedIn for your online marketing:1. Your account profile should showcase your work history and professional accomplishments.Your profile should convey to others that you are a professional who has something of value tooffer to them. You are an expert in your field. Make sure your profile is complete, concise, andconveys value.Some tips for creating a profile other members will be interested in exploring come in the form ofthe specialties section and the summary section. Remember the people reading your profile maybe potential employers, colleagues, clients, etc. The first section, specialties, should list your areasof expertise and will also serve as keywords when other people search for your specialty area.The summary section is where you write in a narrative form your professional experience and yourprofessional goals. Make sure this section is readable, interesting, and contain both professionaland laymans terms.2. Your marketing plan should consist of valuable content to share on LinkedIn.Your marketing plan on LinkedIn should be different than that of the other social networking sites.With this social networking site, you should focus on sharing valuable content related to yourspecialties with the other members. One strategy that you can implement would be to connectyour LinkedIn profile with your other marketing strategies like your blog. This would allow yourconnections on LinkedIn to view the valuable content you are already sharing on other places onthe internet. This would also allow them to link to your other websites which has the potential togenerate the leads for your business that you are looking for.Another great way to build relationships with other members is to join in the forum conversations.LinkedIn Answers is where the real value rests with using this network site for your onlinemarketing campaigns. This is where you can meet and interact with others. Remember the key to
  2. 2. building any business is by building relationships!With this forum that LinkedIn offers, you should be posting questions for others to answer andmaybe even answering questions that others post. When you answer the questions of othermembers, you are providing valuable content that will also give you exposure. As people read youranswers and see the value that you provide, they can begin to see you as a leader and expert inthe field. This can dramatically increase the traffic to your website or blog as a means for them tolearn more about what you have to offer. This also is a great way to generate leads! Imagine thepotential!Remember that this is a professional social networking site that can provide huge rewards for youronline marketing efforts if done properly! Remember you are a professional interacting with otherprofessionals! LinkedIn is not about pitching your business or products; it is about connecting withothers and sharing value! It is a great way to share your expertise in your niche and interact withother professionals!Amber Keinath is an Online Marketing Coach, Social Media Specialist, and Health Coach. Learnhow you can generate 25-30 new leads for you business every day by learning more about blogfor your network marketing business and other marketing strategies.Article Source: ====Simplify and Build your Business with this One of a Kind LINKEDIN Software! ====