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Milk consumption growing rapidly in india


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Milk consumption growing rapidly in india

  1. 1. Milk Consumption Growing Rapidly in IndiaCurrently around 49% of the total milk produced in the country is consumed as liquid milk with remainingconverted into milk products.IMARC Group, one of the world’s leading research and advisory firms, finds that the total consumptionvolume of milk in India grew at 5.3% during 2010-11 - 2011-12. Estimates from their latest report“Indian Dairy Market Report & Forecasts 2012-2017” suggest that the total market for dairy products inIndia is expected to surpass US$ 86 billion by 2017.Milk in India is perceived to be associated with good health and wellness; as a result, it represents amajor part of the Indian diet. Apart from its direct consumption, milk is also used in the preparation ofvarious other products like tea, coffee, yoghurt, curd, cheese, paneer, traditional sweets, butter, icecream, ghee, etc. This has resulted in India becoming by far the world’s largest consumer of milk.Currently around 49% of the total milk produced in the country is consumed as liquid milk. Out of thereaming 51%, around 26.5% of the total milk is converted into ghee, 7% is converted into curd and 6% isconverted into butter. The remaining 11.5% milk is converted into other dairy products such as paneer,khoa, ice-cream, etc. Dairy products in India are currently consumed fresh with a very small share beingprocessed for value addition. With the growth of the health and wellness market, however, we expectthe market for value added dairy products to grow exponentially in the coming years.IMARC Group’s new report “Indian Dairy Market Report & Forecasts 2012-2017” an updated and farmore extensive and analytical version of their popular 2011 study, provides and draws upon acomprehensive analysis of every major dairy segment in India. The study, which has been undertakenusing both desk research and two waves of qualitative primary research, has analyzed three aspects ofthe Indian dairy market.The first section quantifies the Indian dairy market into fourteen major segments and investigates thecurrent and future opportunities in each of these segments. The second section provides an in-depthunderstanding of dairy consumption patterns among Indian consumers and the potential of value addeddairy products. The third section investigates into the usage of natural colouration in dairy products andevaluates their current and future potential.What we have achieved in this report:Comprehensive situation analysis of the Indian dairy market and its dynamics:Segments covered: Milk, UHT Milk, Curd, Butter, Ghee, Paneer, Cheese, Khoya, Skimmed Milk Powder, Tea,Coffee, Dairy Whiteners, Infant Nutrition, Malt Beverages and Ice CreamFocus of the analysis in each Class: Drivers and challenges in each market Historical, current & future sales trends (2006 – 2017)
  2. 2. Historical, current & future volume trends (2006 – 2017) Historical, current & future price trends (2006 – 2017) Size and analysis of the organized and unorganized markets Structure of the market Key players and products available in these marketUnderstanding the dairy consumption patterns of Indian consumers and evaluating the potential ofvalue added products:In order to gain an insight into the awareness and acceptance levels of value added dairy products, IMARCConducted in-depth interviews with Industry experts and consumers in major metropolitan and tier-1 cities inIndiaFocus of the analysis: Buying behavior Price sensitivity Nutritional requirements Consumer awareness of value added products Brand loyalty and switching trends Potential of value added dairy products in IndiaUnderstanding the current landscape of natural colouration in dairy productsClasses Covered: Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice CreamFocus of the analysis: Size of the natural colouration market in India Key drivers and challenges in the market Usage of natural colouration in dairy productsInformation Sources:Information has been sourced from both primary and secondary sources: Primary sources include industry surveys and face to face/telephone interviews with consumers and industry experts. Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.To buy the complete report or to get a free sample, please contact:IMARC Group - AsiaEmail: apac@imarcgroup.comPhone: +91-120-415-5099
  3. 3. IMARC Group - Europe, Middle East & AfricaEmail: ema@imarcgroup.comPhone: +44-702-409-7331IMARC Group - Europe, Middle East & AfricaEmail: america@imarcgroup.comPhone: +1-631-791-1145For More Information please Visit: Words: Milk Consumption, Dairy Market, UHT Milk, Curd, Butter, Ghee, Paneer, Cheese, Tea, Coffee,Ice Cream