Looking forward, IMARC Group expects the market to reach US$ 3.2 Billion by 2027, exhibiting a growth rate (CAGR) of 14.7% during 2022-2027. Read More: https://www.imarcgroup.com/india-digital-ooh-advertising-market

1. Copyright © IMARC Service Pvt Ltd. All Rights Reserved
India Digital OOH
Advertising Market
Research Report 2022-2027
Author: Elena Anderson
Marketing Manager
IMARC Group
© 2022 IMARC All Rights Reserved

2. Report Description
About IMARC Group
International Market Analysis Research and Consulting Group is a leading adviser on
management strategy and market research worldwide. We partner with clients in all regions
and industry verticals to identify their highest-value opportunities, address their most critical
challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological
developments for business leaders in pharmaceutical, industrial, and high technology
organizations. Market forecasts and industry analysis for biotechnology, advanced materials,
chemicals, food and beverage, travel and tourism, nanotechnology and novel processing
methods are at the top of the company’s expertise.
IMARC’s tailored approach combines unfathomable insight into the dynamics of companies and
markets with close cooperation at all levels of the client organization. This ensures that our
clients achieve unmatchable competitive advantage, build more proficient organizations, and
secure lasting results.

3. Report Description
Report Description and Highlights
India Digital OOH Advertising Market Outlook 2022-2027:
According to the latest report by IMARC Group, titled “India Digital OOH Advertising Market: Global
Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the India digital OOH
advertising market size reached US$ 1.5 Billion in 2021.
Digital out-of-home (OOH) represents an interactive communication medium that automates ad
transactions. It is commonly installed in public spaces, such as bars, restaurants, health clubs, cafes,
colleges, arenas, gas stations, convenience stores, barbershops, airports, etc. DOOH is also used at
bus shelters and train stations to promote services and goods. As a result, this medium finds
widespread applications across various sectors, including retail, banking, recreation, transportation,
education, etc.
Request for a PDF sample of this report: https://www.imarcgroup.com/india-digital-ooh-
advertising-market/requestsample

4. Report Description
Report Description and Highlights
India Digital OOH Advertising Market Drivers/Constraints:
The emerging trend of digital and internet-based advertising platforms and the escalating infrastructural
developments are among the primary factors driving the India digital OOH advertising market. Besides
this, the rising retail facilities and the inflating number of people spending time outdoors are further
augmenting the market growth.
Moreover, the incorporation of advanced technologies with DOOH, including Virtual Reality (VR) and
Augmented Reality (AR), is also catalyzing the market across India. Apart from this, the introduction of
innovative screens by the advertisers that deliver contextually relevant, intelligent, and real-time
content to the masses is acting as another significant growth-inducing factor. Additionally, the increasing
number of travel and tourism activities and the development of tactile platforms that provide valuable
services to individuals for finding information quickly are also stimulating the market growth.
Looking forward, IMARC Group expects the market to reach US$ 3.2 Billion by 2027, exhibiting a
growth rate (CAGR) of 14.7% during 2022-2027.
View Report TOC, Figures and Tables: https://www.imarcgroup.com/india-digital-ooh-advertising-
market

5. Report Description
Report Description and Highlights
Key Market Segmentation
The research report includes the following segments:
Breakup by Format Type:
• Digital Billboards
• Video Advertising
• Ambient Advertising
• Others
Breakup by Application:
• Outdoor
• Indoor

6. Report Description
Report Description and Highlights
Breakup by End-User:
• Retail
• Recreation
• Banking
• Transportation
• Education
• Others
Breakup by Region:
• North India
• West and Central India
• South India
• East India
Note: We are updating our reports, If you want the report with the latest primary and secondary
data (2022-2027) including industry trends, market size and Competitive landscape, etc. click here:
https://www.imarcgroup.com/request?type=report&id=2885&flag=C

7. Report Description
Key Questions Answered in the Report
1. How has the India digital OOH advertising market performed so far and how will it perform in
the coming years?
2. What has been the impact of COVID-19 on the India digital OOH advertising market?
3. What are the key regional markets?
4. What is the breakup of the market based on the format type?
5. What is the breakup of the market based on the application?
6. What is the breakup of the market based on the end user?
7. What are the various stages in the value chain of the industry?
8. What are the key driving factors and challenges in the industry?
9. What is the structure of the India digital OOH advertising market and who are the key players?
10. What is the degree of competition in the industry?

8. Report Description Table of Contents
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources.
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends

9. Report Description Table of Contents
5 India Digital OOH Advertising Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Format Type
6.1 Digital Billboards
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Video Advertising
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Ambient Advertising
Click here to visit the complete table of content with list of figures and tables:
https://www.imarcgroup.com/india-digital-ooh-advertising-market/toc

10. A partial List of our Clients
We are the trusted business partners to the
world's leading corporates, governments, and
institutions
Partial List of Clients

11. A partial List of our Clients
We are the trusted business partners to the
world's leading corporates, governments, and
institutions
Partial List of Clients

12. Report Description
Report Description and Highlights
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Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been
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International Market Analysis Research and Consulting makes no representation of warranty of any kind as to
the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any
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IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International Market
Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of
their respective companies.

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