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Indian Billboard Advertising Market to Reach INR 1110 Crores by 2016One of the biggest advantages of billboards is their v...
IMARC Group North AmericaEmail: america@imarcgroup.comPhone: +1-631-791-1145IMARC Group Europe, Middle East & AfricaEmail:...
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Indian Billboard Advertising Market to Reach INR 1110 Crores by 2016

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One of the biggest advantages of billboards is their visibility. An advertisement in other mediums like newspapers or magazines may get missed out by a person but billboards are much more likely to catch attention due to their large sizes and strategic locations.

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Indian Billboard Advertising Market to Reach INR 1110 Crores by 2016

  1. 1. Indian Billboard Advertising Market to Reach INR 1110 Crores by 2016One of the biggest advantages of billboards is their visibility. An advertisement in other mediumslike newspapers or magazines may get missed out by a person but billboards are much morelikely to catch attention due to their large sizes and strategic locations.Larger visibility, infrastructure development, increasing outdoor advertising space, technologicaladvancements, etc. are expected to be the catalysts in driving the Indian billboard advertisingmarket in the coming years. Research firm IMARC Group expects this market to grow at aCAGR of around 5% during 2013-2016, according to its latest report titled “Indian AdvertisingMarket Report & Forecast: 2012-2016”. According to an analyst at IMARC Group, “One of thebiggest advantages of billboards is their visibility. An advertisement in other mediums likenewspapers or magazines may get missed out by a person but billboards are much more likelyto catch attention due to their large sizes and strategic locations. A billboard placed near a busytraffic area generally catches attentions of thousands of commuters each day, many of whommay turn into customers. This is the main reason for billboards being the most preferred amongoutdoor advertising options”.IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016”,provides an analytical and statistical insight into the Indian advertising industry along with itsvarious segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides acomprehensive understanding of the Indian advertising market. The report can serve as anexcellent guide for investors, researchers, consultants, marketing strategists, media planners,advertisers, radio and television broadcasters and all those who are planning to foray into theIndian advertising market in some form or the other.To buy the complete report or to get a free sample, please contact:IMARC Group AsiaEmail: apac@imarcgroup.comPhone: +91-120-415-5099
  2. 2. IMARC Group North AmericaEmail: america@imarcgroup.comPhone: +1-631-791-1145IMARC Group Europe, Middle East & AfricaEmail:ema@imarcgroup.comPhone: +44-702-409-7331To know more please visit: http://www.imarcgroup.com/indian-advertising-market-report-forecast-2012-2016/

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