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iMapLibraries at American Library Association, June 2013

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iMapLibraries http://www.imaplibraries.org - GIS and demographic planning data for libraries - presentation at ALA Annual Conference on June 29, 2013

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iMapLibraries at American Library Association, June 2013

  1. 1. iMapLibraries: A National Leadership Forum Grant School of Library and Information Studies & FREAC Florida State University American Library Association Annual Meeting,Chicago, IL June 29, 2013
  2. 2. Project Leaders: Christie M. Koontz, GeoLib Program School of Library and Information Studies Dean Jue Florida Resources and Environmental Analysis Center (FREAC) Lorri Mon School of Library and Information Studies
  3. 3. Agenda • IMLS Project Review • Project Updates – Pre-testing of Questionnaire – Geographic Market Areas (GMAs) of Outlets – Comparable Library Locator Tool – Social Media Activities • Open Discussion
  4. 4. Objective 1.1 of Strategic Goal #1 Invest in projects that provide inclusive and accessible learning opportunities to individuals of diverse geographic, cultural, special needs, and socioeconomic backgrounds Activities and Evidence of Progress Develop consistent metrics…that enable all IMLS grants to better assess their effectiveness, with special focus on inclusive and accessible learning opportunities
  5. 5. 1) Identify public library outlets serving diverse markets using computerized mapping 2) Involve librarians and other public library interest groups in face-to-face as well as virtual meetings to discuss best practices and new performance measures for diverse user groups 3) Document necessary steps to help individual public libraries better serve their diverse user populations Our IMLS National Leadership Forum Grant
  6. 6. Year 1 Products • White paper describing the best practices, guidelines, courses of actions, and policies for helping the IMLS meet its library diversity goals • Web map of all U.S. library locations with socioeconomic and demographic data of relevance to libraries
  7. 7. Long-term Project Impact To help each public library obtain and collect the data needed to document and secure its role as a place that serves the diversity of populations within its local community
  8. 8. Balancing Acts and Conundrums a) Social Media vs. traditional “push” methods b) Prototyping vs. “real” applications c) Simple databases vs. enterprise-type databases d) Maps vs. tables e) Wide involvement vs. narrower but deeper f) ……….
  9. 9. Virtual Forums Held on April 3rd and 4th 33 individuals participated in forums
  10. 10. iMapLibraries Software Environment • ArcGIS Server – displays basemap layers • GeoServer – open-source server for sharing, processing, and editing geospatial data • OpenLayers – open source JavaScript library for displaying map data in web browsers • Python – programming language • Jquery – JavaScript API library • SDE / PostGIS – spatial databases • ColdFusion – report generator / database queries
  11. 11. Questionnaire Pre-test • Goal: to pre-test a possible future survey on library services for diverse user populations at library outlets
  12. 12. Pre-test Universe • 28 state librarians / SDCs – 19 responses (68%) • 15 public librarians – 7 responses (47%)
  13. 13. Results • About 50% found questions clear and easy to understand • BUT one librarian’s diversity is another librarian’s norm
  14. 14. Suggestions • Providing better background information / purpose of survey • Focus groups, pre-identified library groups rather than general diversity survey
  15. 15. Non-Reported Library Performance Measures • Limited sample but 2 of the 7 responding public libraries (28%) collect library use data not reported to state coordinator. • Collected include age, zip code, ethnicity, meeting room statistics
  16. 16. Why Develop Library Outlet Geographic Market Areas (GMAs)?
  17. 17. Each library is similar to a franchise –each has its own customer market area!
  18. 18. Legal service area is not necessarily the same as the GMA ≠
  19. 19. Automated Generation of GMAs • Radius • Thiessen Polygons (gravity model)
  20. 20. Gravity Model of Library Outlets’ Geographic Market Areas
  21. 21. Gravity Model of Geographic Market Areas – Clipped to State
  22. 22. Developing GMAs Using Legal Service Areas – Counties Example
  23. 23. Developing GMAs Using Legal Service Areas – Multiple LSA Types
  24. 24. Developing GMAs – Multiple Outlets within Multiple Entity Area
  25. 25. Developing GMAs 1) For simplicity and ease of comprehension, utilize gravity model for this project 2) After project, will publish paper comparing the results of the different GMA-generating methods and implications for library planning
  26. 26. View Your Library’s GMA Using Gravity Modelling
  27. 27. Sample Market Area Report
  28. 28. Sample Block Group Report
  29. 29. Why GMAs? • You can overlay the calculated geographic area polygons with their U.S. Census block group socioeconomic and demographic data • This provides a demographic profile ‘scoop’ for critical library decision making data • Use this socioeconomic and demographic data in conjunction with your library use data
  30. 30. The Power of GMAs • Optimize library service for residents within YOUR geographic market area • Provide per capita usage comparison with other library outlets • Locate other peer libraries serving similar populations, either statewide or nationwide
  31. 31. Finding Peer Libraries with Similar GMA Characteristics
  32. 32. GIS Mapping: Libraries & Diversity Map
  33. 33. Social Media Mapping: Google Fusion Libraries & Diversity Map Google Fusion Team: Nathaniel Ramos Jr.,, Twanisha Presley, Laura Spears, Jisue Lee, Lorri Mon, Georgianna Strode http://bit.ly/diversitymap
  34. 34. GIS • Communicate and share • Agency-driven • Good security and authentication • OpenGIS Standards committee • Legacy-type data • Slow development cycle • Communicate and share • Volunteer-driven/based • Lower level of security and authentication • Lower standardization • More innovative • Fast development cycle • Better collaboration and sharing Social Media Mapping
  35. 35. Social Media: Dissemination & Outreach
  36. 36. Social Media: iMapLibraries in Social Media
  37. 37. Social Media: iMapLibraries Blog http://imaplibraries.wordpress.com
  38. 38. Goal: Social media support of library advocacy •Objectives: – Drive traffic to the iMapLibraries site; – Develop a consistent presence/voice in the library/social media sphere; – Identify top strategies for ongoing social media support to offer to the iMapLibraries team; and, – Compile annotated literature review of social media metrics, both general and library advocacy-related.
  39. 39. Imaplibraries-Blog Analytics Email to libraries ALA Midwinter 24 Tweets 4 Tweets
  40. 40. Imaplibraries-Blog Analytics iConference 1 Tweet 6 Tweets 2 Tweets 7 Tweets
  41. 41. Imaplibraries-Blog Analytics 12 Tweets 13 Tweets Emails to SDCs/SLs
  42. 42. Imaplibraries-Blog Analytics 5 Tweets 2 Virtual Forums 4 Fb posts 2 Fb Posts
  43. 43. Imaplibraries-Blog Analytics 1 Tweets FLA Conference 3 Fb Posts FLA Conference
  44. 44. iMapLibraries/Social Media Report December January February March April May June iML Page Visits 884 358 749 910 526 302 N/A iML Page Views 2311 864 2019 2429 1286 521 N/A iML Average Visit Duration 1:58 3:16 3:49 3:00 2:10 3:04 N/A iML Unique Visits (new visitors) 1720 257 543 713 386 226 N/A Total Blog Views 104 104 102 106 75 22 170 Total Blog Posts 3 3 3 4 0 0 4 Total Tweets 10 28 31 34 7 1 4 Facebook Likes 59 60 63 68 68 68 70
  45. 45. Do Blog views stimulate iML page visits?
  46. 46. Recent Activity on
  47. 47. Interactions on
  48. 48. Facebook Insights
  49. 49. References Berkman, R. (2008). The art of strategic listening. Ithaca, NY: Paramount Market Publishing. Glazer, H. (2012). “Likes” are lovely, but do they lead to more logins? Developing metrics for academic libraries’ Facebook pages. College & Research Libraries News, 73(1), 18–21. Kleinberg, J. (1999). Authoritative sources in a hyperlinked environment. Journal of the ACM, 46(5), 604-632. Paine, K.D. (2011). Measuring the real ROI of social media. Communication World, Jan-Feb. Retrieved from http://www.iabc.com/cw Solomon, L. (2011). Doing social media so it matters. Chicago, IL: ALA Editions. Stuart, D. (2009). Social media metrics. Online, 33(6), 22-24. Retrieved from http://search.proquest.com/docview/199888325?accountid=4840
  50. 50. Social Media: “Put Your Library on the Map” Google Fusion Mapping Classes/Workshops Spanish Services Senior Services Special Spaces Emergency Services Classes/Workshops Map: http://bit.ly/classesmap Add Your Library: http://imaplibraries.org/register.html
  51. 51. Social Media: Workshops & Classes in Libraries
  52. 52. Social Media: Spanish Services in Libraries Classes/Workshops Spanish Services Senior Services Special Spaces Emergency Services Spanish Services Map: http://www.imaplibraries.org/spanishservices/ Add Your Library: http://bit.ly/spanish-form
  53. 53. Social Media: Senior Services in Libraries Classes/Workshops Spanish Services Senior Services Special Spaces Emergency Services Senior Services Map: http://bit.ly/seniorservices-map Add Your Library: http://bit.ly/seniors-entryform
  54. 54. Social Media: Special Spaces in Libraries Classes/Workshops Spanish Services Senior Services Special Spaces Emergency Services Special Spaces Map: http://bit.ly/specialspaces-map Add Your Library: http://bit.ly/specialspaces-entryform
  55. 55. Social Media: Emergency Services in Libraries Classes/Workshops Spanish Services Senior Services Special Spaces Emergency Services Emergency Services Map: http://bit.ly/emergencyservices-map Add Your Library: http://bit.ly/emergencyservices-form
  56. 56. HTTP://IMAPLIBRARIES.ORG/

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