Transmedia for Citra Pariwara BG (student) Award 09

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My sharing material for the finalists of BG (student) Award of Citra Pariwara 2009

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Transmedia for Citra Pariwara BG (student) Award 09

  1. 1. Transmedia Planning,Creating Myth in Digital Landscape<br />My Understanding of Transmedia<br />For BG Awards Finalists<br />
  2. 2. Why would people listen to your message?<br />Through the line, 360 degrees of interruption?<br />
  3. 3. Imam Wiratmadja<br />Strategic Planner Hakuhodo Indonesia<br />Motto<br />Mulailahharidengansarapan<br />MakananFav<br /><ul><li>Soto Bandung
  4. 4. Tempe Bacem
  5. 5. DendengBatokok</li></ul>MinumanFav<br />Ultra Milk Coklat<br />
  6. 6. Tapisiapa yang maudengarsemuaitudisini?<br />
  7. 7. If you want a conversation, say something interesting<br />Something other than yourself<br />That in turn, will say something about yourself<br />
  8. 8. Person<br />Person<br />Common Issues<br />Medium<br />Medium<br />Medium<br />Person<br />Person<br />Person<br />
  9. 9. Person<br />Person<br />What people do with the medium?<br />Medium + Message<br />Medium + Message<br />Person<br />Medium + Message<br />Medium + Message<br />How the information flow over the time?<br />Person<br />Medium + Message<br />Medium + Message<br />Story to Tell<br />Person<br />What would be the Big Idea<br />
  10. 10. Myth<br />Person<br />Person<br />Medium + Message<br />Medium + Message<br />Person<br />Medium + Message<br />Medium + Message<br />Person<br />Medium + Message<br />Medium + Message<br />Story to Tell<br />Person<br />Brand community<br />
  11. 11. Transmedia Planning <br />Unfolds across multiple media platforms with each part making a unique and valuable contribution to the whole<br />Each medium should do whatever it does best<br />At best, each part is self-contained to make it accessible on its own terms, without the rest of the components<br />
  12. 12. Myth<br />Person<br />Person<br />Medium + Message<br />Medium + Message<br />Person<br />Medium + Message<br />Medium + Message<br />Person<br />Medium + Message<br />Medium + Message<br />Story to Tell<br />Person<br />2. Medium<br />1. Story<br />
  13. 13. About The medium<br />
  14. 14. Each Medium Has Its Own Character<br />
  15. 15. Platform = Set of Game<br />
  16. 16. Stimulate Co-Creation<br />
  17. 17.
  18. 18. About the flow of information<br />
  19. 19. Flow of Information, Latency, and Retain<br />Decreasing value?<br />
  20. 20. About The story<br />
  21. 21. Nobody gets out of the Cinema, thinking<br />“I like the movie, it was SIMPLE and EASY“<br />(Russell Davies)<br />
  22. 22.
  23. 23.
  24. 24. Kreshna, penjelemaanWisnu<br />KuntisebelumMenikah, lahirnyaKarna<br />SejarahKerajaanHastina<br />TipuanDadu<br />PerseteruanPandawadanKurawa<br />Pengasingan<br />Pandawa<br />PerangBharatayudha<br />KemenanganPandawa<br />Bhagavadghita<br />
  25. 25.
  26. 26.
  27. 27. Tip for Transmedia Planning<br />Story Big Enough to Talk About<br />Aware of Character of Each Medium<br />Stimulate Something To Do<br />Reveal New Layers & Part of The Story from time to time<br />Utilize! (peer groups, geeks, tech, stunts)<br />Embrace complexity & latency<br />
  28. 28. Brings Together Old & New<br />Web 2.0<br />The long tail<br />Meme<br />Crowdsourcing<br />McLuhan – Medium is The Message<br />Opinion Leader<br />
  29. 29. The Origin of Transmedia Planning<br />Henry Jenkins<br />FarisYakob<br />
  30. 30. Myth<br />Person<br />Person<br />Medium + Message<br />Medium + Message<br />Person<br />Medium + Message<br />Medium + Message<br />Person<br />Medium + Message<br />Medium + Message<br />Story to Tell<br />Person<br />Brand community<br />
  31. 31. Follow me @Outstandjing<br />

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