Post digitalism

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An attempt to draw connecting line between apparent post-digitalism in pop culture toward advertising. From aesthetic to a whole different set of attitude.

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Post digitalism

  1. 1. The digital revolution is over. — Nicholas Negroponte (1998) “Post digitalism: works that reject the hype of the so-called digital revolution. The familiar digital tropes of purity, pristine sound and images and perfect copies are abandoned in favour of errors, glitches and artefacts” – Ian Andrews
  2. 2. Aim of This DeckTo draw the connecting line of post-digitalism fromthe symptoms of the aesthetic values in pop cultureto communication strategy and attitude in advertising Yeah, sort of.
  3. 3. Post DigitalismThe "post-digital" aesthetic was developed in part as a result of the immersive experience ofworking in environments suffused with digital technology: computer fans whirring, laser printerschurning out documents, the sonification of user-interfaces, and the muffled noise of harddrives. But more specifically, it is from the "failure" of digital technology that this new work hasemerged: glitches, bugs, application errors, system crashes, clipping, aliasing, distortion,quantization noise, and even the noise floor of computer sound cards are the raw materialscomposers seek to incorporate into their music. Kim Cascone, The Aesthetic of Failure (2001)
  4. 4. Dubstep use the term like ‘dirty’ and Mocking with skill: layers and‘filthy’ into electronic music psychedelic music demonstrated by The Flaming Lips
  5. 5. Deconstructive narration and intertextuality; written for Google –enabled audience
  6. 6. KEEP CALM AND TAKE REFERENCE FROM HISTORY,CONTEXTUALIZE AND MAKE A MEME OUT OF IT
  7. 7. Over-exposure‘Candid’BlurryLens flare
  8. 8. Because we’ve all seen the jagged pixelWe know now there are limits and downside ofdigital technology that build our surroundings
  9. 9. Approaching The Post Digital Generation
  10. 10. Craftsmanship over Technology
  11. 11. Layers and Intertextuality
  12. 12. Dialogue and Transparency
  13. 13. Embrace Glitches and Failures
  14. 14. Live in the real world
  15. 15. Here are five stuffsome people on the internet stumbled and considered AWESOMER http://the-awesomer.tumblr.com/

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