Media Management - Universitas Padjadjaran

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This deck is about the scope of subject Media Management, a concentration in my almamater
Comm. Management in Communication Faculty, Universitas Padjadjaran. I was invited to share it for Subject Orientation (Ospek Jurusan) in early Dec 2009. Thx to Aisha & Reinhard.

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Media Management - Universitas Padjadjaran

  1. 1. Media Management<br />OrientasiJurusan<br />ManajemenKomunikasi<br />FikomUnpad<br />2009<br />
  2. 2. Mediated <br />Communication<br />
  3. 3. Mediated <br />= people +technology<br />
  4. 4. Mediated<br />Reach wider&further<br />Getting more people<br />
  5. 5. 1. People = Spectator<br />Media as content production<br />
  6. 6. 2. People = Market<br />Media as a business entity<br />
  7. 7. 3. People = Society<br />Media as a social institution<br />
  8. 8.
  9. 9. Media as<br />Business Entity<br />
  10. 10. Media for Advertising<br />Creative Agency<br />Content<br />Client Brief<br />Communication Challenge<br />Media Agency<br />Media Selection<br />
  11. 11. Media Agency History<br />More complex media selection<br />From administrative to Planning<br />From Media-oriented to People-oriented<br />
  12. 12. Understanding PEOPLE<br />
  13. 13. What a Media Planner Do<br />
  14. 14. Print Media<br />
  15. 15. Television<br />
  16. 16. Media in Digital Landscape<br />
  17. 17. Discussion<br />Business vs Social Role<br />Medium vs Message<br />Interruption<br />Volume, Ownership & Conglomeration<br />Sharing & Copyrights<br />Paid or Ad<br />Or is there any other business model?<br />Consumer Generated Content<br />
  18. 18. Thx!<br />Follow my tweets<br />@Outstandjing<br />imam.wiratmadja@gmail.com<br />

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