Harry HirschmanMarketing, Sales & Customer Support           Prepared for the    Internet Marketing Association           ...
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Singer     Dancer Actor   Entrepreneur
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Why haven’t you tried other marketplaces besides eBay and/or Amazon?                                          I have tried...
“Dont push growth; remove the factors limiting growth.”--Peter Senge, The Fifth Discipline••••••
Amazon: 40% 3rd Party, 100MM US visitors eBay: All 3rd Party, 80MM US visitors,                                           ...
GMV ($M)      $80,000      $70,000      $60,000      $50,000      $40,000      $30,000      $20,000      $10,000          ...
Your Sales Channels are        Business Partners… Not Friends*•    –    –    –    –    –    –••        * Note: Some indivi...
We see it in aggregated repeat buying data% of Category GMV by buyer-seller pairs with 2+ transactions                    ...
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Pre-Sale                  Sale              Post-SaleTraffic               Products Need To Be:   Order ManagementComparis...
Pre-Sale                 Sale              Post-SaleTraffic               Products Need To Be:   Order ManagementCompariso...
••••    Let your               Fly!
0/65/100/0   67/60/60/46Internet Merchants Association            Hospitality SuiteJoin us for an evening of wine, cheese ...
Vendio, Simply Powerful eCommerce                Harry Hirschman      Vendio Marketing, Sales & Customer Support          ...
Online triple threat   selling on amazon, e bay and your web site
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Online triple threat selling on amazon, e bay and your web site

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Selling to customers online can be compared to having multiple store locations in the offline world. If you are selling on one online venue, it's probably time you considered diversifying. Just as with brick and mortar businesses, your online business can grow exponentially the more locations you have. Mike Effle, CEO at Vendio, will help you discover the most effective ways to use eBay, Amazon and your own web site to boost your online sales.

Join Mike, a long time industry veteran as he guides you in developing a strong online marketing strategy that will make your online presence known and your sales soar.

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Online triple threat selling on amazon, e bay and your web site

  1. 1. Harry HirschmanMarketing, Sales & Customer Support Prepared for the Internet Marketing Association March 18, 2013
  2. 2. ••••
  3. 3. • – –• – –
  4. 4. Singer Dancer Actor Entrepreneur
  5. 5. ••• –•••
  6. 6. Why haven’t you tried other marketplaces besides eBay and/or Amazon? I have tried other markets, but 21.6% they did not result in sales 24.7% I have tried other markets, but it was too complex or hard to manage I have not tried other markets, I 12.9% do not have the time I have not tried other 40.7% markets, the market I use is working for my business
  7. 7. “Dont push growth; remove the factors limiting growth.”--Peter Senge, The Fifth Discipline••••••
  8. 8. Amazon: 40% 3rd Party, 100MM US visitors eBay: All 3rd Party, 80MM US visitors, $10BB in mobile sales aloneGoogle: All 3rd Party, 165MM US searchers Facebook: 160MM US “potentials” Driving customer to YOUR brand Engaging their passions And *someone* is fulfiilling these orders….
  9. 9. GMV ($M) $80,000 $70,000 $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 $0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 eBay GMV Amazon 3P GMV • •
  10. 10. Your Sales Channels are Business Partners… Not Friends*• – – – – – –•• * Note: Some individuals at these companies can be both
  11. 11. We see it in aggregated repeat buying data% of Category GMV by buyer-seller pairs with 2+ transactions % of Category GMV by buyer-seller pairs with 10+ transactions Repeat buying on your own store has a lower cost of sales
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  20. 20. Pre-Sale Sale Post-SaleTraffic Products Need To Be: Order ManagementComparison Shopping Inventory MgtEngines (CSE’s) Visible – Shipping / FulfillmentDemand Gen Online Catalog and Customer ServiceLead Gen pricing Rewards, CouponsPaid search (SEM) and Loyalty ProgramsFree search (SEO) Transactionable –Social Shopping Cart andMore… Lots More checkout
  21. 21. Pre-Sale Sale Post-SaleTraffic Products Need To Be: Order ManagementComparison Shopping Inventory MgtEngines (CSE’s) Visible – Shipping / FulfillmentDemand Gen Online Catalog and Customer ServiceLead Gen pricing Rewards, CouponsPaid search (SEM) and Loyalty ProgramsFree search (SEO) Transactionable –Social Shopping Cart andMore… Lots More checkouteBay, Amazon You YouFacebook, TwitterPinterest, etc.
  22. 22. •••• Let your Fly!
  23. 23. 0/65/100/0 67/60/60/46Internet Merchants Association Hospitality SuiteJoin us for an evening of wine, cheese and extreme networking at Bally’ s Monday, March 18th 7:00pm to 10:00pm Sponsored by: Guests Include 0/65/100/0 67/60/60/46
  24. 24. Vendio, Simply Powerful eCommerce Harry Hirschman Vendio Marketing, Sales & Customer Support 650-293-3500 650-619-5108 mobile Harry.Hirschman@corp.vendio.com www.vendio.com

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