The reality of competing against Big Box Stores is that there are some things you will never beat them on but there are just as many strategies that you can implement where you can have the upper hand! Join Harry Hirschman, Vice-President of Marketing and Business Development for Vendio as he discusses the Showrooming' phenomena and how you can win business from the Big Box stores. Harry will help you understand the strengths and weaknesses of the Big Box Retailers and what you can do as a small to medium sized business to up your game.

1. Showrooming

2. Showrooming

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5. Shopping While Shopping
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• Go online while in the store
• Take pictures, Scan QR codes
• Look at more pictures, reviews
• Compare price, Find coupons/deals
• Maybe they buy at the store…
Often not!

7. You’re All 4 Inches Tall
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10. 1 OUT OF EVERY 4
VISITORS TO RETAIL
WEBSITES ON
BLACK FRIDAY
CAME FROM A
MOBILE DEVICE!
Source: IBM’s 2012 Holiday Benchmark Report. 24% of all traffic to US retail websites came from mobile devices

11. What’s In It for Shoppers?
Everything
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12. The Online Merchant's Weapon
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13. Strategies to Leverage Showrooming
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14. Brick & Mortar Retailers Fight Back
Petco’s “best defense” is puppies.
“Anybody who comes in with the
intent of showrooming, when they
look into that puppy's eyes, they're
not showrooming anymore.”
Petco’s CIO

15. Brick & Mortar Retailers Fight Back
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16. Who Will Win?
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17. 0/65/100/0 67/60/60/46
Internet Merchants Association
Hospitality Suite
Join us for an evening of wine, cheese
and extreme networking at Bally’ s
Monday, March 18th
7:00pm to 10:00pm
Sponsored by:
Guests Include
0/65/100/0 67/60/60/46

18. Contacts
Harry Hirschman
Vendio Marketing, Sales & Customer Support
650-293-3500
650-619-5108 mobile
Harry.Hirschman@corp.Vendio.com
www.vendio.com

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1/8/2013 Current Status Slide 19
Confidential

20. GOOGLE’S GAME CHANGER:
THEY RECOGNIZE THE MOBILE OPPORTUNITY
SEND YOUR MOBILE SHOPPERS TO MOBILE-OPTIMIZED SITES
OR SHOW UP LOWER IN SEARCH RESULTS!
- Google to its advertisers – September 2011

21. WHY GOOGLE ACTED: NON-OPTIMIZED SITES DON’T CONVERT
CONVERSION RATES:
NON-MOBILE-OPTIMIZED SITE MOBILE-OPTIMIZED MSTORE
VS
≈ 0.3% (AVERAGE) 1% TO 3% (AVERAGE)

22. BUT… GOING MOBILE IS HARD TO DO!
YOU MUST CONSIDER:
• DESIGN & FUNCTIONALITY: Need to build for unique behaviors of
mobile shoppers
• VERSIONING: Adjust for constantly changing handsets, screens,
browsers, interfaces, etc.
• IT: Building in-house requires skills and availability most retailers
just don’t have
• BUDGET & TIME: Current solutions require significant investment
and 3 to 6 months
• MARKETING: Without marketing tools, few will find your mobile store

23. NEW MSTORE DESIGN NOW AVAILABLE