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Devour Your Competition: Building the Best Web Site    Rick Wilson President/COO Miva Merchant    ASD/IMA March 2013 – Las...
Devour Your Competition:  Building The Best Web SiteNew Features That Are Must Haves In 2013
What is the New Normal?Usability   Utility   Desirability
Must Haves Concepts in 2013Usability                         Utility                                    Desirability• Intu...
What does this look like?Usability                     Utility                  Desirability• Intuitive                   ...
USABILITY        • Intuitive        • Focused        • Effective
Intuitive Usability:            Multi-Device Design• Store interfaces need  to be usable as a  whole• Mobile vs. RWD• Ther...
Intuitive Usability:Multi-Device Design
Focused Usability:Navigation - Traits          • Functionally Easy to Use          • Understandable            Hierarchy  ...
Focused Usability:                   Navigation - FeaturesDrop Down, Fly-out, & Mega Menus                                ...
Focused Usability:                    Advanced Search•   Emphasize Search•   Auto-Complete•   Search Facets•   Searching C...
Effective Usability:                           Optimized Checkouts• Optimize the Checkout• Enhancing Checkout      – Mini ...
UTILITY• Functional• Easy to Use• Helpful
Functional Utility:          Key Features For 2013•   Mini Basket•   Shipping Estimator•   Smart Breadcrumbs•   Category P...
Functional Utility:         Other Features To Consider•   Facebook Connect•   Social Networking Buttons•   Social Commerce...
Easy to Use Utilities: For the Customer           • Category Quickview           • AJAX Add to Cart           • Notificati...
Easy to Use Utilities:           For the Store Owners•   Monitor Traffic•   Track Sales & Conversion Rates•   View Custome...
Helpful Utility:          Helping the Customer• Product Comparisons• Related Products• Detailed Category  Pages
DESIRABILITY• Seductive• Community• Impressive
Seductive Desirability:              Enhanced Product Pages- Show Alternate Colors & Views   - Product Zoom   - Large Imag...
Seductive Desirability:Enhanced Product Pages
Community Desirability:        Social Media & Marketing• Display your social  networks• Be an active member  in each socia...
Impressive Desirability:   Product Reviews
ReviewUsability                          Utility                          Desirability• Intuitive                        •...
Questions     ???Email Me: rwilson@mivamerchant.com
Sources•   PR8 Update 7 & 8 Overview - http://www.mivamerchant.com/pr8-8-features•   Test Early, Test Often - http://uxdes...
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Devour your competition building the best web site

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Building a web site is easy; building a GREAT web site that has all the features that customers like takes some skill and knowledge. Even if you think your web site already has it all, Rick Wilson, President of Miva Merchant has some ideas and suggestions for creating the kind of web site that customers have to come to expect in ecommerce shopping – and the kind of web site that will help you devour your competition.

We love knowing that customers are visiting our ecommerce site, but how do we turn a browser into a buyer? For most ecommerce web sites, less than 4% of all visitors actually make a purchase. So how can you increase your sales conversion rate when the odds are against you? With over 13 years in ecommerce, Rick has the expertise to help guide you - and your buyers - in the right direction.

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Devour your competition building the best web site

  1. 1. Devour Your Competition: Building the Best Web Site Rick Wilson President/COO Miva Merchant ASD/IMA March 2013 – Las Vegas, Nevada
  2. 2. Devour Your Competition: Building The Best Web SiteNew Features That Are Must Haves In 2013
  3. 3. What is the New Normal?Usability Utility Desirability
  4. 4. Must Haves Concepts in 2013Usability Utility Desirability• Intuitive • Functional • Seductive• Focused • Easy to Use • Impressive• Effective • Helpful • Social Communication More Information: http://www.zurb.com/article/1128/the-3-elements-of-good-design-usability-u
  5. 5. What does this look like?Usability Utility Desirability• Intuitive • Functional • Seductive • Multi-Device Design • 2013 Must Have • Enhanced Product Features Pages• Focused • Navigation & Search • Easy to Use • Community • Analytics Tools • Social Media & SEO• Effective Communication • Helpful • Impressive • Optimized Checkouts • Product • Product Reviews & Page Direction Comparisons
  6. 6. USABILITY • Intuitive • Focused • Effective
  7. 7. Intuitive Usability: Multi-Device Design• Store interfaces need to be usable as a whole• Mobile vs. RWD• There is an increasing demand• *Mobile design is not for everyone.
  8. 8. Intuitive Usability:Multi-Device Design
  9. 9. Focused Usability:Navigation - Traits • Functionally Easy to Use • Understandable Hierarchy • Consistent Location Example: HealthChemist.co.nz
  10. 10. Focused Usability: Navigation - FeaturesDrop Down, Fly-out, & Mega Menus Breadcrumbs “Speaking” Block Navigation
  11. 11. Focused Usability: Advanced Search• Emphasize Search• Auto-Complete• Search Facets• Searching Categories• Sorting & Pagination OptionsExample: FirstPlaceParts.com
  12. 12. Effective Usability: Optimized Checkouts• Optimize the Checkout• Enhancing Checkout – Mini Basket – Shipping Estimator• Multiple Step vs. Don’t stop with just the checkout. Abbreviated Checkouts Contact forms, FAQs, and other important pages should be clear to navigate. Need Help?Recommended Reading: http://www.mivamerchant.com/blog/a-definitive-guide-to-a-one-page-checkout-for-your-ecommerce-store
  13. 13. UTILITY• Functional• Easy to Use• Helpful
  14. 14. Functional Utility: Key Features For 2013• Mini Basket• Shipping Estimator• Smart Breadcrumbs• Category Pagination & Sorting• Category & Product Page Templates
  15. 15. Functional Utility: Other Features To Consider• Facebook Connect• Social Networking Buttons• Social Commerce• Blog Integration
  16. 16. Easy to Use Utilities: For the Customer • Category Quickview • AJAX Add to Cart • Notifications after Actions
  17. 17. Easy to Use Utilities: For the Store Owners• Monitor Traffic• Track Sales & Conversion Rates• View Customer Checkout Flow• Track Searches• Test new features
  18. 18. Helpful Utility: Helping the Customer• Product Comparisons• Related Products• Detailed Category Pages
  19. 19. DESIRABILITY• Seductive• Community• Impressive
  20. 20. Seductive Desirability: Enhanced Product Pages- Show Alternate Colors & Views - Product Zoom - Large Image Lightbox
  21. 21. Seductive Desirability:Enhanced Product Pages
  22. 22. Community Desirability: Social Media & Marketing• Display your social networks• Be an active member in each social community• Integrate Social Media
  23. 23. Impressive Desirability: Product Reviews
  24. 24. ReviewUsability Utility Desirability• Intuitive • Functional • Seductive • Multi-Device Design • 2013 Keys • Enhancing Product • Mobile & Responsive • Mini Basket Pages • Shipping Estimator •• Focused Quality Images • Search • Easy to Use • Community • Facets • A/B Testing • Social Media • Autocompletes • AJAX Add to Cart • Follow on Contact• Effective • Helpful • Impressive Communication • Product • Product Reviews • Optimizing Checkouts Comparison
  25. 25. Questions ???Email Me: rwilson@mivamerchant.com
  26. 26. Sources• PR8 Update 7 & 8 Overview - http://www.mivamerchant.com/pr8-8-features• Test Early, Test Often - http://uxdesign.smashingmagazine.com/2008/01/31/10-principles-of-effective-web-design/• Usability, Utility, Desirability - http://www.zurb.com/article/1128/the-3-elements-of-good-design-usability-u• Multi-Screen World - http://services.google.com/fh/files/misc/multiscreenworld_final.pdf• Top 100 Grossing E-Commerce Sites - http://baymard.com/checkout-usability/benchmark/top-100• Essential E-Commerce Website Features - http://sixrevisions.com/user-interface/e-commerce-website-features-tips- examples/• 7 Inspirational Steve Jobs Quotes for Designers - http://onthecloud.mycroburst.com/7-inspirational-steve-jobs-quotes-for- designers/• Mobile Websites vs. Responsive Websites - http://googlemobileads.blogspot.com/2012/07/mobile-websites-vs-responsive- design.html

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