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imaginary: serious games and gamification

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Milan based Imaginary are one of the longest established and most respected European Serious Games companies. Since its formation in 2004, Imaginary has built an enviable reputation for its multi-disciplinary specialisation in the rapidly growing serious games and gamification market place. Imaginary has been a pioneering and innovative company playing a key role in European Research.
The key strengths of its multi-disciplinary team are creativity and innovation backed by solid technical competence and an understanding of the commercial potential of serious games and gamification in its 3 main chosen development areas – eHealth, Smart Cities and training where the transformational impact of these technologies and applications is now widely acknowledged.

Published in: Technology
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imaginary: serious games and gamification

  1. 1. SeriousGames and Gamification
  2. 2. About imaginary Founded in 2004, imaginary's multi-disciplinary team has been developing innovative but practical solutions in areas such as simulations, serious games and digital interactive technologies that collect and communicate data, share knowledge, change behaviour, raise awareness, train, assess and empower staff to provide competitive advantage and build a sustainable future.
  3. 3. The world aroundus Society isageingand costs of care for the elderly are increasing. Training and education need to be more motivating, inclusive, social and easily connected to real life situations. Energy efficiency, green mobility and economic growth in urban environments need to be fostered. The latest generation of “digital natives” demand engagement and interactivity in every aspect of their lives.
  4. 4. Our Value Proposition In such a demanding environment, imaginary’s multi-disciplinary team produce applications which engage and empower all generations of users. imaginarydevelop solutions that address the challenges of the attention economy through the innovative use of immersive technologies, simulations, serious games and the latest gamification strategies.
  5. 5. The Benefitsof Simulations and Serious games Rich Experiences Engagement and Interactivity Immediate Feedback Versatility of Design Support for Reflection Spontaneous Action Immediateuse of knowledge gained
  6. 6. InteractionTechnologies Omni Virtuix Kinect Leapmotion OculusRift Mobile Web
  7. 7. -eHealth -Smart Communities -Education and Training -Marketing and Communication Application Areas The solutions described in the examples that follow can be developed for and/or re-used in many different applicationareas.
  8. 8. Doremi A game-basedenvironmentdesigned to promote active ageing by a constructive interaction between mind, body and social engagement.
  9. 9. Rehab@home imaginaryisdevelopingaseriesofgamesintegratedintoavirtualenvironmentinordertoallowpatientsaffectedbystrokesorotherimpairmentstodophysicalandcognitiverehabilitationexercisesathomewiththesupportofdifferenthandhelddevices. The medical staff will set up and regulate the exercises that are most appropriate for the specific case, according to the registered medical parameters. Patientswill be in contact with their peersthanks to an integrated social network.
  10. 10. Ability Abilityisan experientialgame-basedhome environmentfor cognitive and physicalrehabilitation. Games are suitablefor interactiveuse with the latestimmersiveinteractivetechnologiessuchasMicrosoft Kinect and OculusRift.
  11. 11. Pegaso The PEGASO game isa mobile social game designedspecificallyfor teenagers to sensitizethemand modifytheirlifestylehabitsby encouraginghealthynutritionwhichcan avoidobesityand resultinghealthproblems.
  12. 12. SmartSociety SmartSociety is a hybrid system in which humans and machines work in very close collaboration. Users will access this system through imaginary’s gamified city to use and contribute to touristic services. WATCH THE VIDEO
  13. 13. Green Mobility: ECO-DEALERS ECO-DEALERS is a mobile game designed to raise citizen awarenessof green mobility. The game is accessible through Android smartphones and is based on a mechanism of rewardsand shared experience(missions can be tackled with the help of other users). WATCH THE VIDEO 1, 2
  14. 14. Urban Sustainability: ASPIS The3DSeriousGameASPISaimstoraisecitizenandprofessionalawarenessabouturbansustainabilityandinvolvetheminthedecisionprocessesassociatedwithit. Theplayerisinavirtualcityandhehastocompleteseveralquests.Hewillinteractwithstakeholdersandobjectswithinthesceneslearningprinciplesofurbansustainability. WATCH THE VIDEO FREE to play here
  15. 15. Virtual Hospital: Think Better CARE Set in a 3D virtual Hospital this game aims to train nurses around complex dialogues and stressful situations. A virtual tutor accompanies the user during the whole game experience, giving feedback and helping to manage specific situations. WATCH THE VIDEO 60% of the healthcare staff who tested the game evaluated it as a positive method to experience new working situations they could encounter.
  16. 16. Managing emergency situations: Rescue League Set in a 3D virtual hospital which was damaged by an earthquake, this game is designed to offer training for emergency volunteers dealing with stressful situations and applying procedural knowledge. A virtual tutor accompanies the user during the whole game experience, giving feedback and helping to manage specific situations in a better way. 70% of the volunteers who tested the game stated it helped them to better understand the working procedures they have to follow.
  17. 17. Safety construction site Hazards and risks can be reduced by training engineers in a virtual construction site. The game unfolds using ordinary activities and unexpected, urgent accidents in a farm under renovation. CONSTRUCTION SITE
  18. 18. Team Work: Manager Life Manager Life is a virtual role-play, based on characters (1 tutor and a maximum of 7 users) within a 3D meeting room. The game was designed to be used for negotiation training within a team. WATCH THE VIDEO
  19. 19. WATCH THE VIDEO Improving social interaction: iSpectrum This serious game is targeted at people affected by Autistic Spectrum Disorders and their families. Through 3 different scenarios: an office, a minimarket and a gardening centre, the virtual working environment offers users the opportunity to prepare themselves for job interviews, and so acquire the necessary know-how to deal with critical situations in the workplace. Trainers said: it was really useful. It affected users emotions and their learning process. ASD users said: It showed me important aspects of ‘how an office works in reality’.
  20. 20. About 100 users plus a panel of experts demonstrated the overall applicability and the effectiveness of the e-VITA serious games for intergenerational learning. FREE to play at http://evitaproject.seriousgames.it e-VITA games give the younger generation the chance to virtually experience life in 20th century Europe captured through the stories and memories of people who lived in Europe before the European Union was established. e-VITA
  21. 21. Like Factory Like Factoryisa game explaininga computer’sarchitectureaccordingto Von Neumannstartingfrom verycommon and wellknownoperationssuchas«liking» a post in Facebook.
  22. 22. Educating for multiculturalism: ImREAL -business This simulation based on self-regulated learning targets multiculturalismand increasing awareness of cultural differences in 3different businessscenarios - job interview; business dinner; appointment at the airport. Through an integrated social network users are encouraged to sharetheir experiences with each other. WATCH THE VIDEOS 1, 2
  23. 23. MillenniumHospital an innovative interface to an LMS system MilleniumHospitalisan interactive, gamified3D hospital wherea surgeoncan interactwith game-basedmedicalcontent, navigate environments, accesse-learning lessonsand learninteractvelywith peers.
  24. 24. Some of Our Customers:
  25. 25. If you need further information, please don’t hesitate to contact us. Via Mauro Macchi, 50 20124 Milano PH. +39 02 89458.576 FAX +39 02 89458.695

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