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image.works Cross Media Marketing, 05-02-2011

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image.works Cross Media Marketing, 05-02-2011

  1. 1. Cross-Media Marketing
  2. 2. Fact of Life… <ul><li>“ 78% of all people read their mail over a trash can.” –USPS/DMA Survey </li></ul><ul><li>What can you do to make your marketing pieces stand out? </li></ul>2
  3. 3. Marketing Must-haves: <ul><li>Don’t forget the four basics to </li></ul><ul><li>successful marketing: </li></ul><ul><ul><ul><ul><li>Targeted, up-to-date mailing list </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Attention-grabbing creativity </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Timely, compelling offer </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Easy, convenient call to action </li></ul></ul></ul></ul>3
  4. 4. <ul><li>The Internet changed everything—including the role of direct mail marketing. </li></ul><ul><li>What can you do to respond to these changes? </li></ul>Keep in mind… 4
  5. 5. The Solution… Introducing Cross-Media Marketing from image.works! We’ve combined the best of print and web media (and added to it our signature creative talents), to bring you a new kind of marketing capable of shooting response rates into the stratosphere. 5
  6. 6. Join the Big Leagues… Check out all the companies using our partner for cross-media marketing campaigns! 6
  7. 7. The Three Steps to Successful Cross-Media Marketing: Direct mail with personalized web addresses (PURLs) and QR Codes Dynamic landing pages Project tracking with follow-up e-mail Attract Interact React Step One Step Two Step Three 7
  8. 8. Stand out in a crowded mailbox with eye-catching designs and compelling copy. Attract 8
  9. 9. Further attract readers with intriguing personal touches on the back of your direct mail pieces. Personalize each piece with the recipient’s name. Personalized URLs (PURLs) lead to dynamic landing pages. Attract Use QR Codes to make landing pages easily accessible. 9
  10. 10. Interact Pre-populated fields make the application process easier than ever. Boost response rates with personalized websites featuring pre-populated fields. Collect valuable contact information by having recipients fill in required fields. Apply or submit a request with just one click! 10
  11. 11. Interact Continue the online conversation with a personalized confirmation/ thank-you page. 11
  12. 12. Interact On your confirmation page, include easy links for recipients to share your promotion details via social networking sites like Facebook and Twitter. 12
  13. 13. Interact After a recipient submits a reply, you’ll receive an e-mail notification for quick and easy follow-up. 13
  14. 14. React At image.works, we can estimate the arrival date of your direct mail pieces and send automatic e-mail blasts to recipients who don’t respond within a set timeframe. 14
  15. 15. Gauge your ROI. Use the Reporting Dashboard to calculate all these things and more! 15 Cost per conversion Cost per lead Cost per visit Reporting Dashboard
  16. 16. Gauge your ROI. All visits and online activities are tracked in the Reporting Dashboard. Use the information to fine-tune your marketing and improve ROI. 16
  17. 17. Safety first! Our cross-media software is SAS-70 certified, so you can rest assured that all information will be transmitted safely and securely. 17
  18. 18. Cross-Media Marketing is perfect for: Skip-a-Pay Offers Auto Loans/Refinances Vacation Loans Home Equity Loans Home Mortgages/Refinances Credit Card/Balance Transfers Surveys RSVP for Special Events/Grand Openings E-statements Online Banking And Much More! 18
  19. 19. Just see for yourself! Online Banking ScottMartin.iwlaunch.com/online New Mover BrendaSmith.iwlaunch.com/welcome Auto Loan/Refi JohnHoffman.iwlaunch.com/auto 19
  20. 20. Pricing <ul><li>Sky-high results at down-to-earth prices: </li></ul><ul><ul><ul><li>2,500 jumbo postcards: $1,400 </li></ul></ul></ul><ul><ul><ul><li>Full-service mailing fee: $272 </li></ul></ul></ul><ul><ul><ul><li>Cross-media campaign set-up fee: $350 </li></ul></ul></ul><ul><ul><ul><li>5¢ per recipient (PURL): $125 </li></ul></ul></ul><ul><ul><ul><li>Follow-up e-mail blast: FREE </li></ul></ul></ul><ul><ul><ul><li>Total: $2,147 </li></ul></ul></ul>(Postage is an additional cost. The set-up fee for campaigns with 10,000-20,000 direct mail pieces is $600, and campaigns with more than 20,000 pieces have a set-up fee of $850.) 20
  21. 21. Prepare for lift-off! Looking to launch your first Cross-Media Marketing campaign? Just call on the image.works team! We’ll be standing by… 21
  22. 22. Questions? 22

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