I Made America - Overview of Transmedia Storytelling Comedy Series

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"I Made America" is a transmedia comedy story about six founding fathers who are kidnapped from their own time and brought to 2012 to be used as props in the upcoming election. After discovering the founding fathers disagree politically with everyone now (and one too many practical jokes) they are cut off, leaving them penniless, unemployed, and alone in Chicago. The story follows these six men, the rock stars of their time, fighting to regain their former status when they are 200 years out of place.

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I Made America - Overview of Transmedia Storytelling Comedy Series

  1. 1. Storytelling through Transmedia
  2. 2. TheEvolution ofStorytelling
  3. 3. 2011TheEvolution ofMedia
  4. 4. Now is the Time to bea Publisher
  5. 5. Now is the Time to bean Entertainer
  6. 6. I Made America is a transmediastory delivered through multiplechannels online andoff, displayed in different formsof content
  7. 7. Relationships and story arcs are told through video xyz Supported by micro-content in social networks that allow for sub-plots and character development
  8. 8. Our heartbeat is videoThe blood cells are micro contentBoth delivered via veins (online / live)Pumping to our heart (website, IMA profiles)
  9. 9. The Story
  10. 10. Six Founding FathersADAMS FRANKLIN HAMILTON JEFFERSON MADISON WASHINGTON
  11. 11. Kidnappedfrom theirtime…. …brought to 2012
  12. 12. Living Their LivesADAMS FRANKLIN HAMILTON JEFFERSON MADISON WASHINGTONFacebook Facebook Facebook Facebook Facebook Facebook Twitter Twitter Twitter Twitter Twitter Twitter …and sharing it along the way
  13. 13. The Timeliness
  14. 14. Prior Trend Around “Political Humor” in 2008
  15. 15. Creates anopportunity to rideon the buzz wave ofthe 2012 election
  16. 16. Tracking Success
  17. 17. Subscribers CommentsViews Likes Sign-ups Attendees DownloadsACTIVE PARTICIPANTS
  18. 18. LaunchesJanuary 2012
  19. 19. VisitIMadeAmerica.com
  20. 20. For More Information, Content Partnerships & Sponsorship OpportunitiesFrank McDade Marc Muszynski Robin ClementSocial Media Producer Creator / Executive Producer PRfrank@imadeamerica.com marc@imadeamerica.com robin@imadeamerica.com

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