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Universal music group


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Universal music group

  1. 1. Universal Music Group Martin Watts
  2. 2. Associated Labels <ul><li>Interscope Records </li></ul><ul><li>Island Records </li></ul><ul><li>Mercury Nashville </li></ul><ul><li>Verve Records </li></ul>
  3. 3. Artists <ul><li>Interscope Records </li></ul><ul><li>Black Eyed Peas </li></ul><ul><li>Blink 1-8-2 </li></ul><ul><li>G-Unit </li></ul><ul><li>Jimmy Eat World </li></ul><ul><li>N.E.R.D </li></ul><ul><li>Wolfmother </li></ul><ul><li>Island Records </li></ul><ul><li>Justin Bieber </li></ul><ul><li>Mariah Carey </li></ul><ul><li>The Feeling </li></ul><ul><li>Jennifer Lopez </li></ul><ul><li>Elton John </li></ul><ul><li>Mumford & Sons </li></ul>These two labels feature some huge names. They are definitely more main stream Labels, found much higher up on the “long tail” This gives the audience a sense of security, using a well known label lets them know these are official and respectable artists – possibly “safe” music?
  4. 4. Artists #2 <ul><li>Mercury Nashville </li></ul><ul><li>Shania Twain </li></ul><ul><li>Julie Roberts </li></ul><ul><li>Easton Corbin </li></ul><ul><li>Sugarland </li></ul><ul><li>Billy Currington </li></ul><ul><li>Jamey Johnson </li></ul><ul><li>Verve Records </li></ul><ul><li>Cannonball Adderley </li></ul><ul><li>Nat Adderley </li></ul><ul><li>Curtis Amy </li></ul><ul><li>Roy Ayers </li></ul><ul><li>Jimmy Giuffre </li></ul><ul><li>Gigi Gryce </li></ul>These artists are very nich é compared to the above names. These types of artists will rarely, if ever, feature in charts or music channels. They will feature much further down the “long tail” These types of artists are all signed to similar labels to keep with this independent feel. Audiences do not recognise their label, and therefore feel as if they are supporting real, relatable artists. It might not be “safe official” music, but buying their music gives a sense of supporting real people, as appose to huge industries.
  5. 5. Production <ul><li>Interscope + Island Records: </li></ul><ul><li>Being a more main stream label, with famous chart topping artists, Interscope produce the majority of their music on physical CD’s. </li></ul><ul><li>Merchandise: </li></ul><ul><li>Having the more popular artists signed allows Interscope and Island to jump on the band wagon, and produce as much merchandise as they can. A wagon much less accessible by niché artists. </li></ul>
  6. 6. Marketing <ul><li>Interscope + Island Records: </li></ul><ul><li>Constantly being in the charts means a large percentage of their advertising comes from word of mouth. If a song does well, the label itself does much less advertising, as music channels and radio stations promote it for them. </li></ul>These two major labels own facebook accounts, reaching almost 16,000 fans in total Justin Bieber was founded completely through Youtube by Justin Timberlake and Usher. Without the contribution of his own Media affiliation, he would have never been signed to their label .
  7. 7. Production <ul><li>Mercury Nashville + Verve Records: </li></ul><ul><li>These two labels support very niche artists, not often heard of outside of their fixed fan base. Although CD’s are produced, they are no where near as massed produced as other mainstream artists. For this reason, the majority of their music released is produced through online mp3 files. These types of artists build the foundations of the long tail, found on and </li></ul><ul><li>Merchandise: </li></ul><ul><li>A very very small amount, if any, merchandise are produced for these types of bands. T-shirts may be supplied during concerts, but outside of live performances there is none. </li></ul>
  8. 8. Marketing <ul><li>Mercury Nashville + Verve Records: </li></ul><ul><li>When searching online for artists, often sites like “last FM” offer a supply of similar suggestions. Many artists such as Easton Corbin and Jimmy Giuffre rely heavily on these types of sites to recommend their music to already fans of other artists. </li></ul><ul><li>This type of exchange relates to the “long tail” </li></ul><ul><li>Black Eyed Peas </li></ul><ul><li>Jennifer Lopez </li></ul><ul><li>Jimmy Eat World </li></ul><ul><li>Mumford & Sons </li></ul><ul><li>Jimmy Giuffre </li></ul><ul><li>Easton Corbin </li></ul>31,609,568 plays 4,158,003 plays 52,680 plays
  9. 9. Stocked? <ul><li>Black Eyed Pees + Mariah Carey; </li></ul><ul><li>Tesco </li></ul><ul><li>HMV </li></ul><ul><li>Amazon </li></ul><ul><li>ebay </li></ul><ul><li>itunes </li></ul><ul><li>WHSmith </li></ul><ul><li>Easton Corbin + Curtis Amy; </li></ul><ul><li>Amazon </li></ul>Major artists signed to Interscope Records and Island Records, can be found on nearly every Music related site However, niche artists signed to Mercury and Verve, are only found on Amazon (who make 57% of their profits from selling these smaller less popular songs/artists.)