Our Social Media Presence

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This presentation was the Foundation for Jewish Camp's introductory overview to our internal staff about the Communication Department's social media efforts to date.

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Our Social Media Presence

  1. 1. FJC and Social Media: We’re Everywhere!
  2. 2. Why Social Media? <ul><li>“ You can’t afford not to be on it.” </li></ul><ul><li>People are talking about Jewish camp, summer camp, and the Jewish nonprofit sector, and we want to be part of that conversation. </li></ul><ul><li>What are people saying about FJC? What do our audiences need? </li></ul><ul><li>How can we engage our constituents in the short-term (conversations, sharing links, etc) so that we might engage them in the long-term (program applicants, donors, etc)? </li></ul><ul><li>How can we make people feel good about Jewish camp? We empower and enable people to advocate. </li></ul><ul><li>Directly recruit for our programs: One Happy Camper; Professional Development programs, etc. </li></ul>
  3. 3. Where are We? <ul><li>Facebook ( www.facebook.com/foundationforjewishcamp ) </li></ul><ul><li>Twitter ( www.twitter.com/jewishcamp ) </li></ul><ul><li>Blog: The Campfire ( www.jewishcamp.org/blog ) </li></ul><ul><li>YouTube ( http://www.youtube.com/user/ilovejewishcamp ) </li></ul>
  4. 4. What have we learned? <ul><li>1:12 rule: for every message you send out that promotes yourself or your organization, you should send out 12 messages that either: </li></ul><ul><ul><li>Provide a resource to audience (articles, etc.) </li></ul></ul><ul><ul><li>Complement or highlight someone else’s efforts (repost messages from camps, organizations, etc.) </li></ul></ul><ul><ul><li>Initiate conversations: Ask audience questions that will allow them to talk about themselves and share their stories. </li></ul></ul>
  5. 5. Facebook
  6. 6. Facebook <ul><li>1892 Fans </li></ul><ul><li>Fans: camp professionals, lay leaders, parents, camp alum, campers, Jewish professionals </li></ul><ul><li>Purpose: Engage different segments of this audience and promote interactivity. Highlight dynamic nature of Jewish summer camp and of FJC—our travels, our programs, our work with different constituent groups. </li></ul>
  7. 7. Twitter: Home Page
  8. 8. Twitter <ul><li>794 Followers: camps, nonprofit technology gurus, secular camp orgs and professionals, Jewish professionals, rabbis, former campers, parents, random folks with an interest in Jewish camp </li></ul><ul><li>Purpose: Twitter is a much more informal mechanism of communicating small bits of information to a much broader audience. Unlike FB, it’s appropriate to insert yourself into a stranger’s conversation or send them a message even if they don’t follow you. </li></ul><ul><li>Twitter also allows you to follow conversations around specific topics/events, and see who the real influencers are. </li></ul>
  9. 9. Twitter: HootSuite
  10. 10. Hootsuite: Hashtag (#) Conversations
  11. 11. Hootsuite: Who We Follow
  12. 12. Hootsuite: Monitors FB page too!
  13. 13. Blog: The Campfire
  14. 14. Blog <ul><li>Our blog is a work in progress. </li></ul><ul><li>Guest bloggers, FJC staff bloggers </li></ul><ul><li>Be less formal, more frequent. </li></ul><ul><li>Insert yourself in a conversation on a hot topic. </li></ul><ul><li>Great way for staff (yes—all of you!) to participate! </li></ul>
  15. 15. YouTube
  16. 16. YouTube <ul><li>Space that holds all FJC videos </li></ul><ul><li>Allows users to comment </li></ul><ul><li>Allows us to embed videos into our website, blog, FB posts, TW posts, etc. </li></ul><ul><li>Engagement on YouTube: as FJC becomes more nimble with video use and policy going forward, we may come to increase our YouTube presence. </li></ul>
  17. 17. Social Media Behavior in 140 Chars: … And always mention FJC when you talk about our programs.
  18. 18. Thanks for your attention! <ul><li>Questions? Ask: </li></ul><ul><li>Alicia ( [email_address] ) </li></ul><ul><li>Joelle ( [email_address] ) </li></ul><ul><li>We’ll see you online… </li></ul>

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