wordpress.com – creating a professional site without getting too techy<br />By Deena Levenstein<br />Project Manager<br />...
Me<br />Deena Levenstein, B.Sc.<br />Project manager at illuminea(.com)<br />Love to write (habitza.com, deena.co…)<br />B...
WordPress.com overview<br />Your site is a subdomain of WordPress.com.<br />Over 130 themes to choose from. <br />Lots of ...
WordPress.com overview<br />Built-in spam protection<br />Integration with social media<br />Mobile- and iPad- ready<br />...
.com versus .org<br />SEO<br />Managing all sites under one user<br />
Start a site with wp.com<br />Go to wordpress.com<br />“Get started here”<br />Sign up<br />Create a username/password<br ...
Choose a theme<br />How may columns/sidebars?<br />What is on the homepage?<br />Custom header<br />Is it worth it to get ...
Themes – right-to-left languages<br />Search for themes tagged “rtl-language-support”.<br />Theoretically, all free themes...
Setting up your site<br />Go through all settings after setting up a new site. Including:<br />Site title<br />Tagline (do...
Publicize<br />Settings > Sharing<br />You can have new posts automatically post to your social media profiles (or pages)....
Share buttons<br />Settings > Sharing<br />You can have share buttons automatically appear at the bottom of content.<br />
Widgets<br />Appearance > Widgets<br />Drag and drop. Use Inactive Widget Area to save settings of inactive widgets.<br />...
Subscribe widget<br />Blog subscriptions (add the widget to your sidebar)<br />Subscribe to blog after commenting: Setting...
Media!WordPress photo gallery or slideshow<br />You can see the results at deena.co/images. <br />
Embed to your heart’s delight<br />YouTube , Vimeo, Flickr - insert link and unlink it<br />Google Maps – click link butto...
Embed Google Docs<br />Create document.<br />Make sure it isn’t public.<br />
Embed Google Docs<br />1. Share > Publish as a web page > Start Publishing > select from dropdown “HTML to embed in a page...
Embedding media<br />An example of embedding:<br />http://deena.co/2011/09/10/embedding-stuff-in-wordpress-com/<br />How t...
Editing content<br />Full screen option<br />Kitchen sink<br />
Editing content<br />Always categorize, tag, choose the correct author.<br />Only publish once done. <br />Save.<br />Prev...
Make your wp.com site more professional<br />http://en.wordpress.com/products/<br />Domain mapping – Get rid of the .wordp...
What you can’t do<br />No advertising<br />http://en.support.wordpress.com/advertising/<br />Limited coding<br />http://en...
Final tips - Content<br />About/Contact pages: Every site should have an About page and a Contact page.<br />Forms: WordPr...
Final tips<br />.com: Whenever searching for help, always make sure you’re looking at a wp.com discussion and not wp.org.<...
Basic good practice<br />How to get more traffic (and basic good practice)<br />http://en.blog.wordpress.com/2011/07/28/ho...
Resources<br />QuickPress<br />http://wordpress.com/#!/quickpress/<br />
Resources<br />VIP: For when your site gets really big. http://vip.wordpress.com/<br />FoodPress: http://foodpress.com/<br />
Freshly Pressed<br />http://wordpress.com/#!/fresh/<br />Posts wp.com decides to feature<br />How to get on Freshly Presse...
Support, learning, community<br />http://en.forums.wordpress.com/ (Amazing)<br />http://learn.wordpress.com<br />http://en...
Good luck!<br />Deena Levenstein<br />deena@illuminea.com<br />@deenalev<br />
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WordPress.com by Deena Levenstein, WordCamp Jerusalem 2011

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How to set up a professional site on wordpress.com without getting too techy. How far can wordpress.com take you? What wordpress.com has to offer and what not.

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WordPress.com by Deena Levenstein, WordCamp Jerusalem 2011

  1. 1. wordpress.com – creating a professional site without getting too techy<br />By Deena Levenstein<br />Project Manager<br />http://illuminea.com <br />deena@illuminea.com<br />
  2. 2. Me<br />Deena Levenstein, B.Sc.<br />Project manager at illuminea(.com)<br />Love to write (habitza.com, deena.co…)<br />Been playing with wp.com for around 5 years<br />Been working with wp.org for a couple of years<br />Reach me at deena@illuminea.com<br />Or @deenalev (I’ll actually be checking it during @wcjeru)<br />
  3. 3. WordPress.com overview<br />Your site is a subdomain of WordPress.com.<br />Over 130 themes to choose from. <br />Lots of widgets/functionality<br />Stats, comments, tags, categories…<br />Blog<br />3 Gigabytes of storage space and unlimited bandwidth.<br />The ability to embed media from YouTube, Vimeo, flickr, TED, Google Docs, Scribd, SoundCloud, etc. (Full official list: Support-Media.)<br />
  4. 4. WordPress.com overview<br />Built-in spam protection<br />Integration with social media<br />Mobile- and iPad- ready<br />Lots of support<br />Lots more (just gotta say that)<br />(Thanks http://wpcommaven.wordpress.com for help with this list!)<br />http://en.wordpress.com/features/<br />
  5. 5.
  6. 6. .com versus .org<br />SEO<br />Managing all sites under one user<br />
  7. 7. Start a site with wp.com<br />Go to wordpress.com<br />“Get started here”<br />Sign up<br />Create a username/password<br />Give your blog a name.<br />
  8. 8. Choose a theme<br />How may columns/sidebars?<br />What is on the homepage?<br />Custom header<br />Is it worth it to get a premium theme?<br />Type of content?<br />Language?<br />Approx. how many pages?<br />Blog structure: Shows date/author/tags/categories…<br />Widget areas<br />
  9. 9. Themes – right-to-left languages<br />Search for themes tagged “rtl-language-support”.<br />Theoretically, all free themes should be supportive of rtl languages.<br />Activate the theme you want.<br />Go to General Settings.<br />Change your language to the rtl language. <br />“Save Changes.”<br />Take a look at the front end of your site.<br />
  10. 10. Setting up your site<br />Go through all settings after setting up a new site. Including:<br />Site title<br />Tagline (doesn’t always show)<br />Reading settings > Choose if the homepage is the blog or a static page.<br />Email settings: Change what text new subscribers to your blog receive.<br />Privacy: Site should be open to search engines.<br />
  11. 11. Publicize<br />Settings > Sharing<br />You can have new posts automatically post to your social media profiles (or pages).<br />
  12. 12. Share buttons<br />Settings > Sharing<br />You can have share buttons automatically appear at the bottom of content.<br />
  13. 13. Widgets<br />Appearance > Widgets<br />Drag and drop. Use Inactive Widget Area to save settings of inactive widgets.<br />Some cool/important widgets:<br />Calendar (of your site’s posts)<br />Categories<br />Custom menu<br />Facebook Like box<br />Flickr<br />Search<br />Text<br />Twitter<br />And…<br />
  14. 14. Subscribe widget<br />Blog subscriptions (add the widget to your sidebar)<br />Subscribe to blog after commenting: Settings -> Discussion, enable Subscribe to Blog and/or Subscribe to Comments.<br />See subscription statistics in Site Stats page. Dashboard > Site Stats > Box called “Total, Subscriptions & Shares<br />
  15. 15. Media!WordPress photo gallery or slideshow<br />You can see the results at deena.co/images. <br />
  16. 16. Embed to your heart’s delight<br />YouTube , Vimeo, Flickr - insert link and unlink it<br />Google Maps – click link button, copy HTML code, past it into the visual editor.<br />And…<br />
  17. 17. Embed Google Docs<br />Create document.<br />Make sure it isn’t public.<br />
  18. 18. Embed Google Docs<br />1. Share > Publish as a web page > Start Publishing > select from dropdown “HTML to embed in a page”.<br />2. Copy-paste the iframe into a post, page or widget in your wp.com site.<br />
  19. 19. Embedding media<br />An example of embedding:<br />http://deena.co/2011/09/10/embedding-stuff-in-wordpress-com/<br />How to embed all kinds of media: http://en.support.wordpress.com/topic/media/<br />Four ways to insert audio: http://en.support.wordpress.com/audio/<br />
  20. 20. Editing content<br />Full screen option<br />Kitchen sink<br />
  21. 21. Editing content<br />Always categorize, tag, choose the correct author.<br />Only publish once done. <br />Save.<br />Preview.<br />Insert images.<br />Give image credit.<br />
  22. 22. Make your wp.com site more professional<br />http://en.wordpress.com/products/<br />Domain mapping – Get rid of the .wordpress.compart of your domain. Around $12-$17/year (plus purchase of the domain – we recommend name.com)<br />Premium themes <br />Custom CSS<br />More (check out the link)<br />
  23. 23. What you can’t do<br />No advertising<br />http://en.support.wordpress.com/advertising/<br />Limited coding<br />http://en.support.wordpress.com/code/<br />
  24. 24. Final tips - Content<br />About/Contact pages: Every site should have an About page and a Contact page.<br />Forms: WordPress.com comes with amazing forms. Use one on the Contact page.<br />Content is king. As long as there are no typos. Focus on good, unique content. NO TYPOS! Read out loud, have someone edit. Just don’t publish content with mistakes.<br />Images: Include images (definitely more than I did here). Give credit to image source.<br />Titles: Choose a good title.<br />Preview: Always do a preview before publishing. Always look at the published post once it’s done.<br />
  25. 25. Final tips<br />.com: Whenever searching for help, always make sure you’re looking at a wp.com discussion and not wp.org.<br />Screen options: In your dashboard you can choose what you view and how. Drag and drop, hide certain things… <br />If something isn’t working, check your settings.<br />When you’ve outgrown wp.com, move to .org.<br />
  26. 26. Basic good practice<br />How to get more traffic (and basic good practice)<br />http://en.blog.wordpress.com/2011/07/28/how-to-get-more-traffic/:<br />Update your About page – make sure you have one.<br />Use Publicize and Sharing<br />Post regularly<br />Link to bloggers like you<br />Respond to all comments<br />(Read the post for the full list.)<br />
  27. 27. Resources<br />QuickPress<br />http://wordpress.com/#!/quickpress/<br />
  28. 28. Resources<br />VIP: For when your site gets really big. http://vip.wordpress.com/<br />FoodPress: http://foodpress.com/<br />
  29. 29. Freshly Pressed<br />http://wordpress.com/#!/fresh/<br />Posts wp.com decides to feature<br />How to get on Freshly Pressed - http://en.blog.wordpress.com/2010/04/28/five-ways-to-get-featured-on-freshly-pressed/<br />
  30. 30. Support, learning, community<br />http://en.forums.wordpress.com/ (Amazing)<br />http://learn.wordpress.com<br />http://en.support.wordpress.com<br />http://en.support.wordpress.com/contact/ - (Closed until Monday this week)<br />The wp.com blog: http://en.blog.wordpress.com/<br />wp.com on twitter: https://twitter.com/#!/wordpressdotcom<br />
  31. 31. Good luck!<br />Deena Levenstein<br />deena@illuminea.com<br />@deenalev<br />

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