Social Media Marketing for Affiliate Marketers

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Why affiliate marketers should use social media to drive traffic and build long term revenues. Presented at Affilicon conference.

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Social Media Marketing for Affiliate Marketers

  1. 1. presents
  2. 2. 4 steps to a successful social media marketing (SMM) strategy
  3. 3. Q: Can social media compete with the results you can get from PPC?
  4. 4. A: Yes. A 12 month study in Social Media Optimization ( SMO ) generated a 1,427% ( and counting ) better ROI than Paid Search
  5. 5. Testing 2 options <ul><li>1 . Hiring an employee at $10 per hour to blog, create content, and in general work to drive traffic to the sites? </li></ul><ul><li>-or- </li></ul><ul><li>2. Using Google Adwords to drive targeted traffic? </li></ul>
  6. 6. Social Media Optimization vs . Google Adwords 61¢ $1,250 2,057 Adwords 4¢ $3,600 93,207 SMO Cost per visit Cost Visitors
  7. 7. “ By nature, social media is an affiliate platform -- spreading votes of confidence and recommendations by word - of - mouth . &quot; - The New Era of Travel Affiliate Marketing , Search Engine Watch, by Elisabeth Osmelosky
  8. 8. My approach is to build organic traffic to a niche and test different affiliates…This is not the popular way to do it…because a lot of people will not put in the time and effort that it takes to build a organic site that will stand the test of time ( not spammed to crap ) and they want overnight millions . it just is not so . - How To Choose A CPA Affiliate & My 2006 Regrets , ShoeMoney
  9. 9. Gary Vaynerchuk
  10. 10. From http :// www . chrisg . com / social - media - brand /
  11. 11. What it is <ul><li>Builds inlinks </li></ul><ul><li>Builds long-tail traffic </li></ul><ul><li>Gets repeat visits, build consistent consumer base </li></ul><ul><li>Builds mailing lists </li></ul><ul><li>It’s where people are on the web > </li></ul>
  12. 12. <ul><li>A recent Universal McCann report showed that content consumption outside of websites has increased 153% in the last 9 months. Overall, 53% of online users are consuming content outside of a publisher's site - through the use of widgets, RSS readers, social networks and mobile devices. - ReadWriteWeb </li></ul>
  13. 13. Top sites (Alexa) <ul><li>Yahoo </li></ul><ul><li>Google </li></ul><ul><li>YouTube </li></ul><ul><li>Windows Live </li></ul><ul><li>MSN </li></ul><ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>Blogger.com </li></ul><ul><li>Orkut </li></ul><ul><li>RapidShare </li></ul>
  14. 14. What it is not <ul><li>Easy </li></ul><ul><li>For everybody </li></ul><ul><li>Instant </li></ul>
  15. 15. Blogs are like slow-cookers. - Affiliate Blogging and The Art of Slow Cooking , DoshDosh
  16. 16. How? <ul><li>Plan </li></ul><ul><li>Content </li></ul><ul><li>Use a blog </li></ul><ul><li>Passion </li></ul>
  17. 17. Thank you! www.illuminea.com [email_address] Also see us at: WordPressGarage israelplug Twitter facebook

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