A bit about me and illuminea – how I got started in business and WP
With all due respect to WP, the whole running after projects that start and end is time consuming, and means you don’t know what’s happening next month. We realized after a few years of doing that, that it was too stressful. So we came up with additional and ongoing services to offer your clients. Maintenance, hosting, support, reporting.
Recurring: SEO, hosting, maintenance
Ask audience for some things that make the ideal client
You may not think you’ll ever reach the stage where you want to spend money, but you will (God willing). And it sneaks up on you. Hiring is one of the riskiest things you will do. So start collecting talent today. Meet someone good? Write their details down and store them for the day you need to grow your team.
Freelancers are uber-important. They are your elasticity. Cloud servers - they’re all about increasing your resources when you need them, shrinking when you don’t. That’s where amazing freelancers can help you out. Keep a good database of freelancers you can turn to when you need a few more hours of someone’s time, temporarily, but don’t need to hire. If you can create an ongoing relationship with freelancers, it’s win-win. They know they can expect work from you, and you have somewhere to turn when in need.
Running a "successful" WordPress business - my talk from the WP Cape Town Meetup
The Business of WordPress
WP Cape Town Meetup
April 10, 2014
Open Source means it’s free,
so why do you cost so much?
I read that WP is easy, so can’t
you just add this feature?
You will always cost more,
and less, than others
x = number of billable hours per month =
60% of available work hours
y = overall overhead per month (salary,
taxes, rent, office expenses)
z = profit goals
a = hourly rate
(y + z) / x = a
• Social media
• Wow them
Miriam Schwab email@example.com
Learn more about illuminea at illuminea.com
• Church of All Nations – Wikipedia
• Western Wall – Wikipedia
• Armenian Quarter – Jaime.Silva, Flickr
• Southpark image – Southpark downloads
• Running guys in black and white – New Old Stock
• Sunset – Unsplash
• The Aussie Troops – Flickr
• IDC report on CRM
• SugarCRM data on usage
• ReadWrite web on CRM