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Bootstrapping your biz with low-cost online tools

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Bootstrapping your biz with low-cost online tools

  1. Marcshoret Conference Jerusalem Nov. 2, 2008
  2. Bootstrapping your biz with low-cost online tools
  3.  
  4. Marketing & Productivity
  5. Marketing <ul><li>Web </li></ul><ul><li>PR </li></ul><ul><li>Advertising </li></ul><ul><li>Content </li></ul><ul><li>Graphic Design </li></ul>
  6. Web
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  16. Google Sites
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  39. Make sure that when you start your blog, you get your own domain name.
  40. Wordpress allows you to set a regular page for the home page, instead of a blog page. This is one of the reasons why WordPress can be successfully used for regular websites.
  41. Free Admin Template For Web Applications
  42. PR
  43. Instant Press Release
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  45. Press Release Analysis
  46. Help a Reporter Out (HARO)
  47. The Future of PR is Participation, Not Pitching Micro Persuasion
  48. Top Ten Things You Can Do To Get Blogged (TechCrunch) <ul><li>Approach bloggers directly </li></ul><ul><li>Be persistent </li></ul><ul><li>Start a blog – so bloggers can find out about you; so they can follow other releases; so you can link ($) to them </li></ul><ul><li>Be humble </li></ul><ul><li>Be confident </li></ul><ul><li>Be descriptive </li></ul><ul><li>Tell a story </li></ul><ul><li>Don’t hide info </li></ul><ul><li>Don’t be a jerk </li></ul>
  49. Top Ten Things You Can Do To Get Blogged (TechCrunch) <ul><li>If a blogger won’t write about you, move on </li></ul><ul><li>If they do write and you don’t like it, don’t attack </li></ul>
  50. Social Media Release <ul><li>Contains everything necessary to share a story </li></ul><ul><li>Share & embed video, audio </li></ul><ul><li>People can share with others. </li></ul>
  51. SMR Style 1 – Press Release+ <ul><li>Write compelling, concise release </li></ul><ul><li>Include new media elements: links, video, images, bookmarks </li></ul><ul><li>Make sure elements are explained </li></ul>
  52. SMR Style 2 – Blog Platform <ul><li>Socially enabled: RSS feeds, comments, social bookmarking, tracking, tags </li></ul><ul><li>Shouldn’t look like PR or blog; should provide what’s new in conversational, informative, resourceful format </li></ul>
  53. Tools <ul><li>PRWeb Direct - inclusion in Google News, Yahoo News and MSN News, a page one link on the PRWeb home page, targeted pay per click ads, RSS distribution, link trackbacks enabled </li></ul><ul><li>SMPR Template (PDF) </li></ul><ul><li>Edelman’s StoryCrafter </li></ul><ul><li>PRX Builder – WP Plugin </li></ul><ul><li>HTML SMR Template </li></ul>
  54. PitchEngine
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  56. Media People Using Twitter
  57. Twellow
  58. Advertising
  59. adwords . google . com
  60. Content
  61. Content types <ul><li>Blogs </li></ul><ul><li>Widgets </li></ul><ul><li>E-newsletters </li></ul><ul><li>Screencasts/Video </li></ul><ul><li>Surveys </li></ul><ul><li>Webinars </li></ul>
  62. Widgets
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  64. Build Your First Facebook App
  65. LinkedIn Apps
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  67. E-newsletters
  68. Vertical Response e-mail
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  70. Constant Contact e-mail
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  72. Screencasts/Video
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  76. Surveys
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  80. Google Forms
  81. Graphic Design Free stock photos
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  85. Graphic Design Online image editors
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  88. Adobe Photoshop Express
  89. Productivity
  90. Google Apps
  91. FreeMind
  92. Zoho Projects
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  94. Project2Manage
  95. Basecamp
  96. Central Desktop
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  98. Zoho CRM
  99. Kal Klik
  100. Accounting
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  103. Zoho Invoices
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  105. Online Docs and Spreadsheets
  106. Zoho Writer
  107. Zoho Wiki
  108. Google Notebook
  109. Windows Live Writer
  110. Google Docs
  111. Open Office
  112. Adobe Buzzword
  113. Zoho Docs
  114. Scheduling and meetings
  115. Google Calendar
  116. Zoho Meeting
  117. MS Live Meeting
  118. Adobe ConnectNow
  119. Skype
  120. Professional Development Learn new stuff
  121. Netvibes
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  123. Google Adwords Webinars
  124. BusinessWeek Online Courses
  125. HP Learning Center
  126. Alltop
  127. wikio
  128. PopURLs
  129. Extras
  130. FreeFax
  131. Firefox
  132. Firefox Add-ons
  133. Foxmarks – sync your bookmarks bewteen firefox browsers
  134. The Pencil Project – create UIs in firefox
  135. Screengrab – this screen capture app saves tons of time
  136. Thank you! www.illuminea.com [email_address] Also see us at: WordPressGarage israelplug BizzyWomen Twitter facebook

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