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Marcshoret Conference Jerusalem Nov. 2, 2008
Bootstrapping your biz with low-cost online tools
 
Marketing & Productivity
Marketing <ul><li>Web </li></ul><ul><li>PR </li></ul><ul><li>Advertising </li></ul><ul><li>Content </li></ul><ul><li>Graph...
Web
 
 
 
 
 
 
 
 
 
Google Sites
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Make sure that when you start your blog, you get your own domain name.
Wordpress allows you to set a regular page for the home page, instead of a blog page. This is one of the reasons why WordP...
Free Admin Template For Web Applications
PR
Instant Press Release
 
Press Release Analysis
Help a Reporter Out (HARO)
The Future of PR is Participation, Not Pitching Micro Persuasion
Top Ten Things You Can Do To Get Blogged  (TechCrunch) <ul><li>Approach bloggers directly </li></ul><ul><li>Be persistent ...
Top Ten Things You Can Do To Get Blogged  (TechCrunch) <ul><li>If a blogger won’t write about you, move on </li></ul><ul><...
Social Media Release <ul><li>Contains everything necessary to share a story </li></ul><ul><li>Share & embed video, audio <...
SMR Style 1 – Press Release+ <ul><li>Write compelling, concise release </li></ul><ul><li>Include new media elements: links...
SMR Style 2 – Blog Platform <ul><li>Socially enabled: RSS feeds, comments, social bookmarking, tracking, tags </li></ul><u...
Tools <ul><li>PRWeb  Direct  - inclusion in Google News, Yahoo News and MSN News, a page one link on the PRWeb home page, ...
PitchEngine
 
Media People Using Twitter
Twellow
Advertising
adwords . google . com
Content
Content types <ul><li>Blogs </li></ul><ul><li>Widgets </li></ul><ul><li>E-newsletters </li></ul><ul><li>Screencasts/Video ...
Widgets
 
Build Your First Facebook App
LinkedIn  Apps
 
E-newsletters
Vertical Response  e-mail
 
Constant Contact  e-mail
 
Screencasts/Video
 
 
 
Surveys
 
 
 
Google Forms
Graphic Design Free stock photos
 
 
 
Graphic Design Online image editors
 
 
Adobe Photoshop Express
Productivity
Google Apps
FreeMind
Zoho  Projects
 
Project2Manage
Basecamp
Central Desktop
 
Zoho CRM
Kal   Klik
Accounting
 
 
Zoho  Invoices
 
Online Docs and Spreadsheets
Zoho  Writer
Zoho   Wiki
Google Notebook
Windows Live Writer
Google Docs
Open Office
Adobe Buzzword
Zoho  Docs
Scheduling and meetings
Google Calendar
Zoho  Meeting
MS Live Meeting
Adobe  ConnectNow
Skype
Professional Development Learn new stuff
Netvibes
 
Google  Adwords   Webinars
BusinessWeek  Online Courses
HP Learning Center
Alltop
wikio
PopURLs
Extras
FreeFax
Firefox
Firefox  Add-ons
Foxmarks  – sync your bookmarks bewteen firefox browsers
The Pencil Project  – create UIs in firefox
Screengrab  – this screen capture app saves tons of time
Thank you! www.illuminea.com [email_address] Also see us at: WordPressGarage israelplug BizzyWomen Twitter facebook
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Bootstrapping your biz with low-cost online tools

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In these hard economic times, learn about the many free or low-cost online services that can take your biz from good to great!

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Bootstrapping your biz with low-cost online tools

  1. Marcshoret Conference Jerusalem Nov. 2, 2008
  2. Bootstrapping your biz with low-cost online tools
  3.  
  4. Marketing & Productivity
  5. Marketing <ul><li>Web </li></ul><ul><li>PR </li></ul><ul><li>Advertising </li></ul><ul><li>Content </li></ul><ul><li>Graphic Design </li></ul>
  6. Web
  7.  
  8.  
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  10.  
  11.  
  12.  
  13.  
  14.  
  15.  
  16. Google Sites
  17.  
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  22.  
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  31.  
  32.  
  33.  
  34.  
  35.  
  36.  
  37.  
  38.  
  39. Make sure that when you start your blog, you get your own domain name.
  40. Wordpress allows you to set a regular page for the home page, instead of a blog page. This is one of the reasons why WordPress can be successfully used for regular websites.
  41. Free Admin Template For Web Applications
  42. PR
  43. Instant Press Release
  44.  
  45. Press Release Analysis
  46. Help a Reporter Out (HARO)
  47. The Future of PR is Participation, Not Pitching Micro Persuasion
  48. Top Ten Things You Can Do To Get Blogged (TechCrunch) <ul><li>Approach bloggers directly </li></ul><ul><li>Be persistent </li></ul><ul><li>Start a blog – so bloggers can find out about you; so they can follow other releases; so you can link ($) to them </li></ul><ul><li>Be humble </li></ul><ul><li>Be confident </li></ul><ul><li>Be descriptive </li></ul><ul><li>Tell a story </li></ul><ul><li>Don’t hide info </li></ul><ul><li>Don’t be a jerk </li></ul>
  49. Top Ten Things You Can Do To Get Blogged (TechCrunch) <ul><li>If a blogger won’t write about you, move on </li></ul><ul><li>If they do write and you don’t like it, don’t attack </li></ul>
  50. Social Media Release <ul><li>Contains everything necessary to share a story </li></ul><ul><li>Share & embed video, audio </li></ul><ul><li>People can share with others. </li></ul>
  51. SMR Style 1 – Press Release+ <ul><li>Write compelling, concise release </li></ul><ul><li>Include new media elements: links, video, images, bookmarks </li></ul><ul><li>Make sure elements are explained </li></ul>
  52. SMR Style 2 – Blog Platform <ul><li>Socially enabled: RSS feeds, comments, social bookmarking, tracking, tags </li></ul><ul><li>Shouldn’t look like PR or blog; should provide what’s new in conversational, informative, resourceful format </li></ul>
  53. Tools <ul><li>PRWeb Direct - inclusion in Google News, Yahoo News and MSN News, a page one link on the PRWeb home page, targeted pay per click ads, RSS distribution, link trackbacks enabled </li></ul><ul><li>SMPR Template (PDF) </li></ul><ul><li>Edelman’s StoryCrafter </li></ul><ul><li>PRX Builder – WP Plugin </li></ul><ul><li>HTML SMR Template </li></ul>
  54. PitchEngine
  55.  
  56. Media People Using Twitter
  57. Twellow
  58. Advertising
  59. adwords . google . com
  60. Content
  61. Content types <ul><li>Blogs </li></ul><ul><li>Widgets </li></ul><ul><li>E-newsletters </li></ul><ul><li>Screencasts/Video </li></ul><ul><li>Surveys </li></ul><ul><li>Webinars </li></ul>
  62. Widgets
  63.  
  64. Build Your First Facebook App
  65. LinkedIn Apps
  66.  
  67. E-newsletters
  68. Vertical Response e-mail
  69.  
  70. Constant Contact e-mail
  71.  
  72. Screencasts/Video
  73.  
  74.  
  75.  
  76. Surveys
  77.  
  78.  
  79.  
  80. Google Forms
  81. Graphic Design Free stock photos
  82.  
  83.  
  84.  
  85. Graphic Design Online image editors
  86.  
  87.  
  88. Adobe Photoshop Express
  89. Productivity
  90. Google Apps
  91. FreeMind
  92. Zoho Projects
  93.  
  94. Project2Manage
  95. Basecamp
  96. Central Desktop
  97.  
  98. Zoho CRM
  99. Kal Klik
  100. Accounting
  101.  
  102.  
  103. Zoho Invoices
  104.  
  105. Online Docs and Spreadsheets
  106. Zoho Writer
  107. Zoho Wiki
  108. Google Notebook
  109. Windows Live Writer
  110. Google Docs
  111. Open Office
  112. Adobe Buzzword
  113. Zoho Docs
  114. Scheduling and meetings
  115. Google Calendar
  116. Zoho Meeting
  117. MS Live Meeting
  118. Adobe ConnectNow
  119. Skype
  120. Professional Development Learn new stuff
  121. Netvibes
  122.  
  123. Google Adwords Webinars
  124. BusinessWeek Online Courses
  125. HP Learning Center
  126. Alltop
  127. wikio
  128. PopURLs
  129. Extras
  130. FreeFax
  131. Firefox
  132. Firefox Add-ons
  133. Foxmarks – sync your bookmarks bewteen firefox browsers
  134. The Pencil Project – create UIs in firefox
  135. Screengrab – this screen capture app saves tons of time
  136. Thank you! www.illuminea.com [email_address] Also see us at: WordPressGarage israelplug BizzyWomen Twitter facebook

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