The leicestershire Police Department's reputation has
been tarnished. An experienced policewoman spent
four months undercover exposing a lack of respect and
care for members of the public as well as incidences of
dereliction of duty.
'3' Reverse the leicestershire Police Department's negative
Those working with or governed by the leicestershire
El Show officers will take victims and their work seriously.
I3 Make officers understand they are not above the law and
cannot abuse their authority.
El Motivate officers to be proactive.
El Minimize the variance between home office rules and
practices on ground.
El Get rid of an "us vs. them" mentality between officers and
El Have all officers featured in video watch themselves and
record their reactions.
'3 Make each officer apologize publicly.
El Fire or demote officers according to their offences.
El Promote or reward hard working officers.
El Install video surveillance inside cars as well as station.
Require officers to attend mandatory information
sessions on rape.
El Make the requirements to become an officer
stricter/ more difficult.
El Allow CPS and officers to work closer together.
El Allow BPS to take care of more of the paperwork.
El I2 Months for the entire PR plan.
El I month for public apologies.
El 2 months for promotions and filling fired officers’ positions.
El 8 months for rape classes.
I month for surveillance installation. (l2 months or year
El 2 months to make requirements to become an officer
stricter/ more difficult.
El The number of positive stories and minutes of TV and
El The amount of time spent on paperwork vs. time spent out
El The number of rape and general cases
El Video from surveillance.
The public needs to believe that the leicestershire Police
Department is truly ashamed of and sorry for their actions.
The public needs to be shown they are taking steps to
change. This can be done most effectively by:
Having Nina Hobson. a member outside of the police force.
as a spokesperson. Viewers of her undercover footage know
she does not tolerate. stand for or participate in such
horrible behavior. She is obviously an expert on this subject
and is also sincere and charismatic. The public will have an
easier time relating to her.
For the public to accept the message of this PR plan the
leicestershire Police Department must introduce
information that causes them to question their beliefs.
El Announcing that the leicestershire Police Department will
be bringing in representatives from a successful
neighboring police department to help lead them in the
right direction, monitor them and give suggestions.
El Unexpected spokesperson, Nina Hobson. will also help
overcome this issue.
Reaching every part of the community is key. With a
large, close knit immigrant community in town that does
not read the English newspaper or watch TV. ground
practices will have to be relied on. Hopefully such a group
will notice changes such as:
El Police officers spending more time patrolling and
therefore being more attentive to victims of crime.
The public can help change the leicestershire Police
Department for the better by:
El Dalling in crime they witness no matter how big or small
they perceive it as and then evaluating response time and
quality of care.
Attending the same rape information sessions as the
police force to be sure they are on the same page.