Successfully reported this slideshow.

The Status of Affiliate Marketing in Turkey 2011

10,788 views

Published on

Affiliate Marketing, 2011 yılında Türkiye'de ne durumda? Bu konuda hazırladığım sunum pazara genel bir bakış sunuyor.

Bu konuyla ilgili detaylar soru ve öneriler için yorum bırakın. Teşekkürler.
http://affiliatesistemi.com/turkiyede-affiliate-marketing/2011-yili-turkiyede-affiliate-ve-online-marketing.html

Published in: Business
  • Be the first to comment

The Status of Affiliate Marketing in Turkey 2011

  1. 1. Zanox | Market Entry Turkey Affiliate Marketing Landscape in Turkey 2011
  2. 2. Table of Contents <ul><ul><li>The online market in Turkey 2011 </li></ul></ul><ul><ul><ul><li>Landscape </li></ul></ul></ul><ul><ul><ul><li>Figures & Trends </li></ul></ul></ul><ul><ul><li>The Status of Affiliate Marketing in Turkey </li></ul></ul><ul><ul><ul><li>Market Size </li></ul></ul></ul><ul><ul><ul><li>Players (networks, publishers, merchants) </li></ul></ul></ul><ul><ul><li>  Oppurtunities & obstacles for Zanox market entry </li></ul></ul><ul><ul><ul><li>why now </li></ul></ul></ul><ul><ul><ul><li>what dificulties </li></ul></ul></ul>
  3. 3. The online market in Turkey'11 <ul><ul><li>The number  of people using the  Internet  in Turkey had hit 35 million at the beginning of 2011. </li></ul></ul><ul><ul><li>This is 48% of total population. </li></ul></ul><ul><ul><li>This number ranks the 4th place in Europe.  </li></ul></ul><ul><ul><li>The number of new Internet users are growing 90 thousand each month.  </li></ul></ul><ul><ul><li>Considering the average hours of Turkey's internet using takes first place  in Europe. </li></ul></ul>
  4. 4. The online market in Turkey
  5. 5. The online market in Turkey
  6. 6. The online market in Turkey
  7. 7. Online Market in Turkey 2011 According to Advertisers Association and the IAB Turkey datas in August 2010, volume of Internet advertising market,  ranked 3rd with 8 percent, is the highest and fastest-growing medium .
  8. 8. The Europe 300 List <ul><li>76. Hepsiburada.com 154 milyon $ 111. Markafoni.com 95 milyon $ 120. Teknosa.com 85 milyon $ 163. Istanbulbilisim.com.tr 48 milyon $ 190. Hizlial.com 35 milyon $ 192. Trendyol.com 34 milyon $ 193. Gold.com.tr 34 milyon $ 204. Vatanbilgisayar.com 32 milyon $ 248. Ciceksepeti.com 19 milyon $ 260. Ereyon.com.tr 15 milyon $ 264. Koctas.com.tr 14 milyon $ 268. Pabbuc.com 13 milyon $ 269. Vimjo.com 12 milyon $ 278. Kitapyurdu.com 10 milyon $ 288. Bonnyfood.com 7 milyon $ </li></ul>Turkish e-Commerce Sites and Turnovers in Ranking   Total endorsement: 703 million $
  9. 9. The online market in Turkey'11 <ul><li>Digital marketing spendings in 2011 projected to be $ 300 million, and rising to $ 500 million in the first half of the new 10 years and is expected to reach to 30 percent in the share of total marketing budgets. </li></ul>
  10. 10. Affiliate Market in Turkey <ul><li>So What is the status of affiliate market in Turkey? </li></ul><ul><ul><li>There is no global actor in market yet. </li></ul></ul><ul><ul><li>Market consists of local initiatives still. </li></ul></ul><ul><ul><li>A market research is a must before market entry especially via IAB Turkey. (Professional Organization on online marketing) </li></ul></ul>
  11. 11. Local Affiliate Networks
  12. 12. Top Advertisers
  13. 13. Top Publishers  <ul><ul><li>Pazarmetre.com </li></ul></ul><ul><ul><li>Egitimal.com </li></ul></ul><ul><ul><li>Bitenekadar.com </li></ul></ul><ul><ul><li>Akakce.comMailce.comBlogcu.comEgitimal.comIzlesene.comSortube.comSinemalar.comLoadtr.comDaveti.comIyibey.comcenkoyun.comTelevizyongazetesi.comEkoizle.comDoviz.comEmlakjet.comArabalar.comTamindir.comGezginler.net </li></ul></ul>
  14. 14. Digital Media Agencies <ul><ul><li>OnTarget </li></ul></ul><ul><ul><li>Hedef Medya </li></ul></ul><ul><ul><li>MindShare </li></ul></ul><ul><ul><li>UMDigital </li></ul></ul><ul><ul><li>OMDDigital </li></ul></ul><ul><ul><li>NanoDRM </li></ul></ul><ul><ul><li>DigitalMaccann </li></ul></ul><ul><ul><li>Caratlsobar </li></ul></ul><ul><ul><li>Mediacom </li></ul></ul><ul><ul><li>Starcom </li></ul></ul><ul><ul><li>MediaageBeyond </li></ul></ul><ul><ul><li>PingZenith </li></ul></ul><ul><ul><li>DBI </li></ul></ul><ul><ul><li>Cereyan </li></ul></ul><ul><ul><li>Digitouch </li></ul></ul><ul><ul><li>Zap </li></ul></ul><ul><ul><li>Maxus </li></ul></ul><ul><ul><li>Proad </li></ul></ul>
  15. 15. What are the oppurtunities for  Zanox Market Entry <ul><ul><li>Zanox  has huge oppurtunity to enter the growing Turkish market first. </li></ul></ul>Sina Afra | Managing Founder & CEO Markafoni According to Sina Afra &quot;Turkey  will be the second most rapidly growing e-commerce market with 68% growth rate in 2011 after India (118%), and followed   by China with the world ..&quot;  There is still an oppurtunity to capture the advantage of entering the market first for global networks to dominate the market. So does Zanox.
  16. 16. What are the obstacles for  Market Entry <ul><ul><li>Turkey's biggest shortcoming about affiliate marketing, is the lack of blogs addressing the niche topics. The publishers needs to be educated about niche marketing strategies.  </li></ul></ul><ul><ul><li>There are some strong political discussions on &quot;Turkey's Internet Censorship or Internet Filtering&quot; ? Bloggers webmasters, site owners and users are trying to protect their freedom of expressions and basic democratic principles on internet. Thousands of websites are already blocked by the state, most of them without any publicized reason. That creates a lack of motivation on site owners. </li></ul></ul>
  17. 17. THANK  YOU! ILKER OĞUZ | ilkrgz@gmail.com AffiliateSistemi.com
  18. 18. Sources: <ul><li>(*) IAB (The Interactive Advertising Bureau), IWS (Internet World Stats), Pingdom, Universal McCann, SocialMediaTr, Era-Bersay, Adinteractive, Pazarlama Dünyası, Vodaco Agency, İnteraktifTürkler.com, Reklamverenler Derneği, 2010 Yılı - 2011 Ocak ayı verileri ve Basın (gazete-dergi) haberleri derlemesi. </li></ul>
  19. 19. What is affiliate marketing? <ul><li>Affiliate marketing is an online advertising channel in which advertisers  pay publishers  only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience. </li></ul><ul><li>What is niche market? </li></ul><ul><li>a niche market is a focused, targetable portion of a market. You can think of a niche market as a narrowly defined group of potential customers.  </li></ul>

×