We (not they) decide what our brand is about!

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Internet marketing, branding and social media. A presentation by Ilkka Kauppinen.

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We (not they) decide what our brand is about!

  1. 1. http://bit.ly/RTzPe
  2. 2. HAVE WE LOST ALL CONTROL?
  3. 3. ?#1
  4. 4. DID YOU SLEEP WELL?
  5. 5. SEO
  6. 6. TWITTER
  7. 7. BLOG
  8. 8. RSS
  9. 9. http://bit.ly/EHNFV
  10. 10. Kodja Consulting Ltd. - Internet Marketing Services Ilkka Kauppinen www.linkedin.com/user/ilkkakauppinen www.twitter.com/ilkkakauppinen www.facebook.com/ilkkakauppinen http://picasaweb.google.com/ilkkakauppinen www.flickr.com/ilkkakauppinen www.marketingtourism.info www.matkailumarkkinointi.com http://matkailumarkkinointi.blogspot.com [email_address]
  11. 11. Internet-marketing Social Media Brand Social Media Plan
  12. 12. INTERNET MARKETING
  13. 13. INTERNET MARKETING
  14. 14. Internet marketing tools Newsletters and RSS-feeds Social media Internet advertisement Affiliate marketing Games and virtual worlds
  15. 15. Internet marketing tools Search engine marketing Linking Mobile Maps and GPS www-sites
  16. 18. WWW
  17. 19. WWW
  18. 20. www-site Picture gallery Mobile Social network Blog Video gallery Map service Community Social network Mashup www-site
  19. 21. http://bit.ly/XFhrd
  20. 22. SOCIAL MEDIA
  21. 23. ?#2
  22. 24. TARGET GROUP
  23. 25. BRAND
  24. 26. * Pricing * Distribution * Quality * Presence * Awareness * Reputation * Image * Benefits * Positioning salience * Preference * Share of market * Customer commitment LYNN, U. 1995
  25. 27. BRAND IDENTITY
  26. 28. www.lappset.dk www.lappset.se www.lappset.com
  27. 29. DOES SOCIAL MEDIA REALLY INFLUENCE YOUR BRAND?
  28. 31. TOOLS
  29. 32. Use existing social networks Build your own social network Integrate social elements on your webpage Examples http://bit.ly/8Ssp
  30. 33. SOCIAL MEDIA IS NOT FOR US BECAUSE…
  31. 34. * 81% believe social media can enhance relationships with customers/clients * 81% agree it can build brand reputation * 69% feel such networking can be valuable in recruitment * 64% see it as a customer service tool * 46% think it can be used to promoting employee engagement © 2009 RUSSELL HERDER and ETHOS BUSINESS LAW
  32. 35. * 81% believe social media can enhance relationships with customers/clients * 81% agree it can build brand reputation * 69% feel such networking can be valuable in recruitment * 64% see it as a customer service tool * 46% think it can be used to promoting employee engagement © 2009 RUSSELL HERDER and ETHOS BUSINESS LAW
  33. 36. WHAT IF THEY SAY SOMETHING BAD ABOUT US?
  34. 37. 70% :) 20% :I 10% :( © 2009 EGAN, H.
  35. 38. WHAT IF WE SAY SOMETHING BAD ABOUT US?
  36. 39. OK, WE BELIEVE YOU. WHAT SHOULD WE DO NEXT?
  37. 40. LEARN
  38. 42. MONITOR
  39. 43. DECIDE YOUR GOALS
  40. 44. MAKE A PLAN
  41. 45. ACT
  42. 47. BRAND
  43. 48. WE (NOT THEY) DECIDE WHAT OUR BRAND IS ABOUT?
  44. 49. Because you create when others play. You learn when others rest. You read when others watch. You do when others wait. You fail when others stay.

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