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We are witnessing an enormous shift towards the platform driven business environment. It has already transformed many industries – such as publishing, media, hotel and transportation businesses – not to mention the eminent power of social media platforms even within traditional businesses.
Platforms that work well enable low-entry, even close to zero-friction interaction between a wide variety of participants. So in fact, we all have experienced weak signals of this every time we have visited our city’s market squares. A platform is an organized setting where producers and service providers meet with the customers and consumers, where their roles may swap freely according to personal preferences. Platforms are spaces where the ancient Agora-principle: ‘I shop and I speak in public’ – is supported. The format and infrastructure of platforms have evolved just in recent years enormously, but they still carry some ambience of the ancient market squares.