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Guaranteed Successful Design - Noah Iliinsky

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Guaranteed successful design!
This talk includes a lot of examples that are either not well known, or are well known and still not practiced. If you think “yes, I know that one” then ask yourself if you’re actually doing it as often and thoroughly as you could be. I first address #2 (design it well), and then #1 (design the right thing).

I borrowed this structure form Dan Gilbert in his 2006 SxSW talk: How to Do Precisely the Right Thing at All Possible Times.

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Guaranteed Successful Design - Noah Iliinsky

  1. 1. GUARANTEED SUCCESSFUL DESIGN 1.Design the right thing. 2.Design it well. http://www.randomhouse.com/kvpa/gilbert/index.html http://www.lukew.com/ff/entry.asp?294 @noahi
  2. 2. GUARANTEED SUCCESSFUL DESIGN 1.Design the right thing. 2.Design it well. http://www.randomhouse.com/kvpa/gilbert/index.html http://www.lukew.com/ff/entry.asp?294 @noahi
  3. 3. SEPARATE REQUIRED FUNCTION FROM IMPLEMENTATION mobile cloud redundant list dropdown window app available scalable remote performant durable multiple redundant portable affordable accessible search host http://www.axiomaticdesign.com/technology/axiomatic.asp
  4. 4. ABSTRACT YOUR REQUIREMENTS Temperature & volume https://www.flickr.com/photos/laurelkate/4672586520/
  5. 5. SOLVE THE ABSTRACTION FIRST Then implement.
  6. 6. TRACK YOUR ASSUMPTIONS 1.Write them down. 2.Compare lists. 3.Question them. 4.Disrupt them. 5.Disprove them.
  7. 7. INTRODUCE CONSTRUCTIVE CONSTRAINTS http://www.lukew.com/ff/entry.asp?1950 http://www.fuckdropdowns.com
  8. 8. PURSUE BIGGER, BETTER BOXES Who is missing from the future you’re designing? -Genevieve Bell @feraldata
  9. 9. INSTEAD OF DOWN HERE WORK UP HERE solutions actions answers information data
  10. 10. https://www.flickr.com/photos/itsbruce/5849717339/ ARCHITECT FOR USE
  11. 11. DRAW THE MAP OR DIAGRAM https://twitter.com/jjg/status/289159538509238272
  12. 12. WHAT COULD POSSIBLY GO WRONG https://xkcd.com/327/
  13. 13. DESIGN SYSTEMS FOR HUMAN INACTION http://www.nrc.gov/reading-rm/basic-ref/glossary/moderator-temperature-coefficient-of-reactivity.html
  14. 14. FINDING THE RIGHT PROBLEM TO SOLVE 1.Keep a bug list 2.Keep a resignation list
  15. 15. ROOT CAUSE ANALYSIS: INVESTIGATE WITH FIVE WHYS When you hear passive voice, ask who is doing it. ¯_(ツ)_/¯ https://en.wikipedia.org/wiki/Mistakes_were_made https://en.wikipedia.org/wiki/5_Whys
  16. 16. ANALYZE THE MARKET VISUALLY
  17. 17. PREDICT THE (INEVITABLE) FUTURE http://www.cio.co.uk/insight/it-strategy/introduction-wardley-value-chain-mapping-3604565/ http://blog.gardeviance.org/2015/08/on-future.html
  18. 18. PURSUE MUCH BIGGER BOXES
  19. 19. https://medium.com/the-wtf-economy/work-on-stuff-that-matters-first-principles-335646af32b9 Work on stuff that matters. – Tim O’Reilly 1.Work on something that matters to you more than money. 2.Create more value than you capture. 3.Take the long view.
  20. 20. Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world? – Steve Jobs https://www.youtube.com/watch?v=S_JYy_0XUe8
  21. 21. THINK BIGGER http://worrydream.com/#!/ClimateChange

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