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Iliinsky Guaranteed Successful Design O'Reilly Design conf 2017

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Slides from my talk Guaranteed Successful Design, at the O'Reilly Design Conference, 2017.

This talk includes a lot of examples that are either not well known, or are well known and still not practiced. If you think “yes, I know that one” then ask yourself if you’re actually doing it as often and thoroughly as you could be. I first address #2 (design it well), and then #1 (design the right thing).

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Iliinsky Guaranteed Successful Design O'Reilly Design conf 2017

  1. 1. GUARANTEED SUCCESSFUL DESIGN O’Reilly Design 2017 Noah Iliinsky @noahi
  2. 2. GUARANTEED SUCCESSFUL DESIGN O’Reilly Design 2017 Noah Iliinsky @noahi
  3. 3. GUARANTEED SUCCESSFUL DESIGN 1.Design the right thing. 2.Design it well. http://www.randomhouse.com/kvpa/gilbert/index.html http://www.lukew.com/ff/entry.asp?294
  4. 4. PART 1: DESIGN IT WELL (SOLVE IT BETTER)
  5. 5. SEPARATE REQUIRED FUNCTION FROM IMPLEMENTATION (how) mobile cloud redundant list dropdown window app remote multiple redundant portable search host http://www.axiomaticdesign.com/technology/axiomatic.asp button page link
  6. 6. SEPARATE REQUIRED FUNCTION (what) FROM IMPLEMENTATION http://www.axiomaticdesign.com/technology/axiomatic.asp available scalable performant durable affordable accessible pleasant
  7. 7. SEPARATE REQUIRED FUNCTION FROM IMPLEMENTATION http://www.axiomaticdesign.com/technology/axiomatic.asp Function • attractive (to me) • entertaining, fun (to me) • stable/prestigious Implementation • tall, dark • funny • rich
  8. 8. ABSTRACT YOUR REQUIREMENTS Temperature & volume https://www.flickr.com/photos/laurelkate/4672586520/
  9. 9. SOLVE THE ABSTRACTION FIRST Then implement.
  10. 10. TRACK YOUR ASSUMPTIONS 1.Write them down. 2.Compare lists. 3.Question them. 4.Disrupt them. 5.Disprove them.
  11. 11. https://twitter.com/gravescolleen/status/844270486397894657 Sometimes we need a little (creative) constraint, because the world is infinite. -Danielle Applestone @dapplestone
  12. 12. INTRODUCE CONSTRUCTIVE CONSTRAINTS http://www.lukew.com/ff/entry.asp?1950 http://www.fuckdropdowns.com
  13. 13. PURSUE BIGGER, BETTER BOXES
  14. 14. Who is missing from the future you’re designing? -Genevieve Bell @feraldata https://envisioningtheamericandream.com/2013/06/04/cheerios-and-american-diversity/
  15. 15. PURSUE BIGGER, BETTER BOXES Surveys!
  16. 16. INSTEAD OF DOWN HERE WORK UP HERE solutions actions answers information data
  17. 17. https://www.flickr.com/photos/itsbruce/5849717339/ ARCHITECT FOR USE
  18. 18. ARCHITECT FOR USE Calories Name Price Etc. Courses Flavors Vegetarian? Etc. UI can be anywhere on this axis
  19. 19. TYPICAL WEB DESIGN
  20. 20. https://twitter.com/jjg/status/289159538509238272
  21. 21. DRAW THE MAP OR DIAGRAM https://xkcd.com/657/large/
  22. 22. WHAT COULD POSSIBLY GO WRONG? https://xkcd.com/327/
  23. 23. https://gmail.com/ WHAT COULD POSSIBLY GO WRONG?
  24. 24. DESIGN SYSTEMS FOR HUMAN INACTION http://www.nrc.gov/reading-rm/basic-ref/glossary/moderator-temperature-coefficient-of-reactivity.html
  25. 25. PART 2: DESIGN THE RIGHT THING (FINDING THE RIGHT PROBLEM TO SOLVE)
  26. 26. TRACK YOUR ANNOYANCES 1.Keep a bug list 2.Keep a resignation list
  27. 27. ROOT CAUSE ANALYSIS https://en.wikipedia.org/wiki/5_Whys Investigate with Five Whys
  28. 28. ROOT CAUSE ANALYSIS When you hear passive voice, ask who is doing it. ¯_(ツ)_/¯ https://en.wikipedia.org/wiki/Mistakes_were_made https://en.wikipedia.org/wiki/5_Whys
  29. 29. ANALYZE THE MARKET VISUALLY
  30. 30. http://www.cio.co.uk/insight/it-strategy/introduction-wardley-value-chain-mapping-3604565/ http://blog.gardeviance.org/2015/08/on-future.html PREDICT THE (INEVITABLE) FUTURE
  31. 31. http://www.cio.co.uk/insight/it-strategy/introduction-wardley-value-chain-mapping-3604565/ http://blog.gardeviance.org/2015/08/on-future.html PREDICT THE (INEVITABLE) FUTURE
  32. 32. PURSUE MUCH BIGGER BOXES
  33. 33. https://medium.com/the-wtf-economy/work-on-stuff-that-matters-first-principles-335646af32b9 Work on stuff that matters. – Tim O’Reilly 1.Work on something that matters to you more than money. 2.Create more value than you capture. 3.Take the long view.
  34. 34. Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world? – Steve Jobs https://www.youtube.com/watch?v=S_JYy_0XUe8
  35. 35. THINK BIGGER http://worrydream.com/#!/ClimateChange
  36. 36. STRAIGHT TALK ON CLIMATE CHANGE https://thenearlynow.com/the-smokestacks-come-tumbling-down-c03ba1294522 - .t9h86fzi6 1.The reality is massive and terrifying. 2.The opportunity is massive, and will be massively financially rewarding. 3.There is real reason for hope. 4.We cannot create a world we cannot imagine. 5.The world needs creative problem solvers. Go be a hero.
  37. 37. Thank you! (Keep in touch.) @noahi ComplexDiagrams.com

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