http://www.economist.com/research/articlesBySubject/displayStory.cfm?story_id=14803070&amp;subjectID=526352&amp;fsrc=nwl“social” games, which have become all the rage on social networks such as Facebook.
Work is repetitive and dull. You collaborate in multiple teams. You have 3 bosses. One you never met. And he sets your salary. Decentralized organizations (digital comm’s). And you have to innovate in a slow environment. Risk is not rewarded. Legacy is out of date. Lots of information. Hard to see the big picture.
Total engagementConstant feedback.Play a role and participate in a compelling environmentCollaborate with diverse teams around the world (I don’t win unless WE win)I play in environments with speed, risk tolerance, transparency, analytics, fair competition, and a meritocracy (sharing information about your success, sharing clues).
“The average young person today in a country with a strong gamer culture will have spent 10,000 hours playing online games, by the age of 21. For children in the United States 10,080 hours is the exact amount of time you will spend in school from fifth grade to high school graduation if you have perfect attendance.”And some of you have probably read MalcomGladwell’s new book Outliers. So, you would have heard of his theory of success, the 10,000 hour theory of success. It’s based on this great cognitive science research that if we can master 10,000 hours at effortful study, at anything by the age of 21, we will be virtuosos at it. We will be as good at whatever we do as the greatest people in the world. And so, now what we’re looking at is an entire generation of young people who are virtuoso gamers.”
They expect 1 bn more gamers in the next decade.
Extreme self-motivationDesire to act immediately, tackle an obstacle with a belief that we have a reasonable chance of successThey believe that they are capable of changing the world – and ready to take action at a moment’s notice.
Gamers are masters at rapidly creating strong social bonds. Also, it’s interesting to note that we like people more after we’ve played with them.
Gaming exemplifies that we are happier working hard than relaxing if the work is structured right.
Gamers love (and are used to) being attached to world changing stories.
As a result gamers are super-empowered hopeful individuals who aspire to the world importance tasks.
GAME / PLAY SAATCHI & SAATCHI THE LOVEMARKS COMPANY