I&L Futures Low Carbon Sustainable Design Innovation

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I&L Futures Low Carbon Sustainable Design Innovation

  1. 1. Sustainable design innovationMartin Hunt | m.hunt@forumforthefuture.org
  2. 2. this presentationIntroduction to Forum and the sustainability imperativeFour methods for encouraging sustainable innovation &case studiesFour critical success factorsTime for questions & discussion
  3. 3. Forum and the case for sustainable design
  4. 4. Forum for the FutureWe are a sustainable development not for profitorganisation, not carbon/climate change specialistsWe work in partnership with different sectors – a hybrid ofadvisory group and a “think & do” tank70 staff, 120 partners, £4M turnover, based in the UK butwith global reach
  5. 5. JT Group
  6. 6. Death of Nature?• Deforestation, desertification…• Over fishing…• Build-up of toxics…• Water stress and waters shortages…• Loss of biodiversity…• Air pollution…• Water pollution…
  7. 7. A climate change cynic? Rising energy costs + increased volatility + cost of carbon = Material Business Risk
  8. 8. Growth in human numbers plus growth in economic output has resulted in HUGE GROWTH INOUR ENVIRONMENTAL FOOTPRINT
  9. 9. Encouraging sustainable innovation
  10. 10. Method 1: Futures
  11. 11. We know that change is coming, but sustainability meansbig change. Here are just three global targets we need tohit to make a sustainable future a reality:• 80% reduction in global CO2/GHG emissions by 2050• Factor 5 reduction (80%) in resources used in productsand services we use by 2020• Half the number of people living in absolute povertyglobally by 2015These are massive system changes which require newthinking in design and creative approaches.
  12. 12. redesign for a radically differentfuture...
  13. 13. Forum developed the ChangingWorlds brief for the RSA „s 2008Annual Design Directionscompetition Led to a number of concept designs. This one is being tested at the moment – but could lead to paint manufacturer becoming a seller of technology and software patterns!
  14. 14. Method 2: Collaboration
  15. 15. Collaboration across value chain...
  16. 16. • envirowash• brush & roller cleaning system preventing water contamination
  17. 17. • bulk packaging• 500 litres of paint• 96% reduction of packaging
  18. 18. Lower impact paints
  19. 19. Method 3: Qualitative assessment
  20. 20. Early in design process Broad principles & frameworks Directional Tools Diagrams Checklists Matricesqualitative quantitative Assessment Tools Metrics Indicators LCAs labels Later in design process
  21. 21. SLCA – a ‘green’ scorecard for your productRanks the sustainability performanceof all/any product½ day workshop for multi-disciplinarybuying teams (marketing, technical,sustainability/EHS, suppliers)Helps identify carbon/ sustainabilityrisks and opportunitiesPredefined series of questions, visualoutput.
  22. 22. Streamlined Life Cycle Analysis System conditions Materials from the Man-made Degradation of People’s capacity to earth’s crust. materials. biosphere. meet their needs. Raw materials Paint synthesis Life cycle stages Packaging & distribution Use End of life Good Quite good Quite bad Bad Almost all answers Mostly positive Mostly negative Almost all answers positive. System responses. System responses. System negative. System condition met. condition mostly met. condition mostly condition unmet. NOT met.
  23. 23. Early in design process Broad principles & frameworks Directional Tools Diagrams Checklists Matricesqualitative quantitative Assessment Tools Metrics Indicators LCAs labels Later in design process
  24. 24. Sustainable interior design principles• Based on high-level assessment methodologies & JL gateways• Interviews & desk research with design team reps from JL & Waitrose; plus project managers; waste managers• 7 high level principles identified: Encourage innovation Encourage lean manufacturing Optimise product life time Utilise low-impact materials Design for low-impact use Encourage efficient distribution Optimise end of life
  25. 25. Application of principlesExcel spreadsheet (project management)Flash cards (design meetings; small groups; individually) Team can use sustainability as a common language Demonstrates interconnectivity of principles Encourages dialogue within the team Encourages wide ownership of principlesLays foundation for numerical assessment tool
  26. 26. Method 4: User centred design
  27. 27. User centred design innovation Innovation on climate change in Las (Kirklees, Suffolk, St Helens) Use empathic research to study peoples‟ real behaviour and usage patterns – to identify problems and blockages Partner with LGA and IDEO (innovation consultancy)
  28. 28. Critical success factors
  29. 29. 1. Leadership“We want to be the retailer of choice forthose who care about the environment,natural resources and society.”The single biggest reason we hear for not considering sustainability is that ‘the client did notwrite it into the brief’. Promoting sustainability, even when not specified by your client, is acritical part of leadership.It may be that clients do not consider or add sustainability to a project but that should not bean excuse not to do it or try. But what are their CSR or sustainability goals?In truth, clients often turn to outsiders and creative industries for that fresh insight or uniqueapproach ( ‘added value’) they might have missed. Why should this not be any different onsustainability?
  30. 30. 2. Create the value caseThe global ‘sustainability’ market for goods and services isestimated to be over $3 trillion and will be $4 trillion by2015. In the UK, market stands at £112bn and growing.This spells opportunity for creatives prepared to pioneerand lead.We need to evidence the value case anddemonstrate whole life benefits. It alsoneeds to be communicated well.About smarter design, not just eco-design...
  31. 31. 3. Transparency - each claim backed by credibledata and endorsement
  32. 32. 4. Find your voice and get a seat at the tableThe creative industries are not well represented on sustainability. Who is theirbig champion? Who is pioneering or the promoting their cause on sustainability?The CI’s should find a senior voice or platform that represents their activities ortheir potential. Then try to get a seat at the table.At both regional and national level...
  33. 33. Beacon for innovationForum for the Future is working with the CreativeIndustries Knowledge Transfer Network team onone of their „Beacon‟s for Innovation‟ projects. TThe project is examining how British creativebusinesses will help other sectors innovate on issueslike energy, climate change and social equity, as wellas become more sustainable themselves.Report and “provocations” out next month! http://www.forumforthefuture.org/projects/creative-industries-project
  34. 34. discussion

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