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Bridges & rempel onw2013

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Bridges & rempel onw2013

  1. 1. Mobile Stats Are Not Enough: WhatDo Mobile Library Site Users Actually Do? Online Northwest, February 8, 2013 Hannah Gascho Rempel & Laurie Bridges Oregon State University Libraries
  2. 2. Outline• Demographics and Trends• Our Site• Our Survey• Analytics• Upcoming Site Redesign
  3. 3. Demographics• 45% of Americans own a smartphone.• 66% of young adults own a smartphone.• 73% of college students own a smartphone.• By 2016 it is projected 90% of college students will own a smartphone. Source: Pew Internet and eMarketer
  4. 4. Transition to Mobile – Happening Fast!• In Fall Quarter 2012, more people accessed Facebook on their mobile devices than from the web.• 90% of people use multiple screens sequentially to accomplish a task over time. Source: All Things D and Google
  5. 5. How likely Americans say they would be to use the following resources at public libraries• A cell phone app for accessing and using library services: 63% somewhat/very likely• A cell phone app that helps patrons find material in the library with GPS: 62% somewhat/very likely. Source: Pew Internet
  6. 6. http://m.library.oregonstate.edu/
  7. 7. Survey Results What is Your Affiliation with OSU? OSU undergraduate 74 OSU graduate student 19 OSU faculty member 8Corvallis Community Member (non-student) 3 OSU Alumni 2 OSU staff member 2 Other 1 0 10 20 30 40 50 60 70 80 Number of Participants 115 Total Respondents, Nov. 5 – Jan. 22, 2013
  8. 8. Survey Results How Often Do You Use the OSU Libraries Mobile Site? This is my first time 69 Less than Once a Month 16 2-3 Times a Month 11 Once a Month 7 Once a Week 5 2-3 Times a Week 1 Daily 0 0 10 20 30 40 50 60 70 80 Number of Participants115 Total Respondents, Nov. 5 – Jan. 22, 2013
  9. 9. Survey Results What are you searching for on the librarys mobile site? Number of Something else Responses Library hours 47% Study room Something else 30% reservations 15 My account (holds, A book 25% overdue?) 4 Research on a topic 21% Renewals 3 Course reserves 2 Computer availability 10% Interlibrary loan 1 Staff Directory 4% Availability of other technology 1 Java II Webcam 3% Jobs 1A way to contact a librarian with a question 2% Academic calendar 1 Directions 1% 0% 10% 20% 30% 40% 50% Percent of Responses *Respondents could choose more than 1 item, n=112
  10. 10. What are you searching for during this visit to the library mobile site? Computer Java II Library A Topic Staff Direc- Librarian Something avail- Web- N hours book Research Directory tions Question else ability camOSUundergraduate 48.7 12.2 21.6 14.9 4.1 4.1 1.4 0.0 33.8 74OSU graduatestudent 47.4 5.3 31.6 31.6 0.0 0.0 0.0 5.3 26.3 19OSU staffmember 0.0 0.0 0.0 50.0 0.0 50.0 0.0 0.0 0.0 2OSU facultymember 12.5 0.0 25.0 37.5 0.0 0.0 0.0 0.0 37.5 8OSU Alumni 50.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0 0.0 2CommunityMember 100.0 0.0 33.3 33.3 0.0 0.0 0.0 0.0 0.0 3Other 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 1*Percent of responses (respondents could choose more than one response),Chi-Square = 38.78, Degrees of Freedom = 48
  11. 11. Survey Results What are you looking for on the mobile library site (by time of term)? 50% 45% 40%Percent of Responses 35% 30% During Term 25% 20% Finals Week/Intersession 15% 10% 5% 0%
  12. 12. Survey Responses - Books• Semiconductor• Oregon taxes• Pomerania• Textbooks• Beer and circus• Accelerated c++• Seafood quality• Writing a successful thesis and dissertation• Autism spectrum in children
  13. 13. Survey Responses – Research on a topic• Social justice• Ecological anthropology shared governance college• NCAA history• World War 1• Procurement and contract processes• Seafood quality• Ethnobotany Oregon• Dye properties and peak wavelengths• Company info for Applebee’s
  14. 14. Survey Responses – Open Ended Be able to pull up pdfs from an EBSCO search. If I could do this I would use it daily. Love the computer map. Super helpful! Would be nice to be able to pay a fine and renew a book simultaneously. Need to be able to quickly navigate quickly for the first time user …it was frustrating.I hate it. It’s not very user friendly.
  15. 15. Survey Responses – What do they want? Renew interlibrary loan. See what study rooms are available. Get help from someone!Access to account would be Easier access to internet files.great. Select from multiple options in drop-down list. It is very bland and basic. Make the search bar more prominent.
  16. 16. Survey Results – Open EndedIs there anything you wish you coulddo with the library’s mobile websitethat you can’t currently do?11 of 21 respondents: study roomreservations
  17. 17. Mobile Site Analytics (m.library.oregonstate.edu)Avg Daily Visitors: 124Page views:37% Computer Availability Map25% Mobile Homepage3% ResearchBrowser:42% Safari39% Mozilla Compatible5% Internet Explorer5% Firefox Nov. 5 – Jan 5
  18. 18. Site Analytics on Mobile Device (library.oregonstate.edu)Avg Daily Visitors: 54Page views:48% Homepage8% /in-the-library8% /study-rooms7% /find-itBrowser:72% Safari15% Android Browser9% Chrome Nov. 5 – Jan 5
  19. 19. Responsive Web Design by Ethan Marcotte, 2010“We can design for an optimal viewing experience, but embed standards-based technologies into our designs to make them not only moreflexible, but more adaptive to the media that renders them. In short, weneed to practice responsive web design. But how?”
  20. 20. Flickr: Axbom
  21. 21. Examples• Lancaster University• Dakota State University Library• Canton Public Library• University of Virginia Library
  22. 22. 3 Reasons You Should Know aboutResponsive Web Design (from SocialDriver)• Connect with Your Audience• Stay Within Budget• Get with the Future Source: Social Driver
  23. 23. Questions ???

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