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Modeling Roles. Modeling Culture.

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This talk has been presented by Nicolò Volpato and me at Agile Business Day, in Venice on September 15th 2018.

Since 2013, our company has grown from 5 to 16 people. Over the years, we've spent lot of effort to define our values and what we care about when we design. Now we have a shared understanding about how our process works, why it needs specific roles, how each role can evolve from junior to senior, how we can support our team and contribute to a project.
The role matrix we have shown is helping us to communicate with our colleagues about their career paths. It is also helping us to see our strengths and weaknesses, to make better business and strategic decisions.
The shape of our role matrix is never done and we guess it will keep evolving as our company does.

Published in: Leadership & Management
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Modeling Roles. Modeling Culture.

  1. 1. Modeling Roles Modeling Culture Agile Business Day Venezia, September 15th 2018 Agile Business Day Venezia, September 15th 2018
  2. 2. Ilaria Mauric Head of design @ilariamauric Nicolò Volpato Founder @nicolovolpato Agile Business Day Venezia, September 15th 2018
  3. 3. Sarah Nelson Leading Design 16 London Agile Business Day Venezia, September 15th 2018 5 11 20 35 70 150 >150
  4. 4. • team of 11 • end of year retrospective reveals some mismatches • Agile reset • team of 5 • clearer vision • mindset switch • we start building a team • team of 13 • culture and values - round 2 • Talent Canvas • skills matrix • we launch our new brand 2013 2004 2016 2017 • team of 8 • we look for a brand that tells who we are 2015 2018 • 2 people • small design studio • team of professionals who work together • team of 16 (+1) • retrospective: how do I grow? how can I contribute? how do I … ?😓 • roles matrix and career paths 2014 • we start working on culture and values as as team Agile Business Day Venezia, September 15th 2018
  5. 5. Agile Business Day Venezia, September 15th 2018 5
  6. 6. Agile Business Day Venezia, September 15th 2018 9 - 12
  7. 7. Agile Business Day Venezia, September 15th 2018 12
  8. 8. Agile Business Day Venezia, September 15th 2018 12
  9. 9. Agile Business Day Venezia, September 15th 2018 12
  10. 10. Agile Business Day Venezia, September 15th 2018 Labeling roles is not easy and is a consequence of our company culture
  11. 11. Agile Business Day Venezia, September 15th 2018 Internal roles might be different from the ones we use to advertise our services on the market
  12. 12. Agile Business Day Venezia, September 15th 2018
  13. 13. Roles Culture Agile Business Day Venezia, September 15th 2018
  14. 14. Agile Business Day Venezia, September 15th 2018 UX Designer is not a role, UX is the outcome of team collaboration and multiple skills
  15. 15. Market roles Seniority Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Agile Business Day Venezia, September 15th 2018
  16. 16. Agile Business Day Venezia, September 15th 2018 Show me the matrix
  17. 17. RES IXD UI DOPS FE TECH Role = skills + responsibilities SKILLS RESPON. IXD Agile Business Day Venezia, September 15th 2018
  18. 18. Agile Business Day Venezia, September 15th 2018 Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Interaction Designer Service Designer
  19. 19. Agile Business Day Venezia, September 15th 2018 Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL IxD as the foundation Service Design as an upgrade
  20. 20. Agile Business Day Venezia, September 15th 2018 Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL UI Designer Brand Experience Director
  21. 21. PM SD RES IXD UI FE TECHGLOBAL Agile Business Day Venezia, September 15th 2018 Design Ops is definitely a thing DESIGN OPERATIONS
  22. 22. Agile Business Day Venezia, September 15th 2018 Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Frontend Developer Design Engineer
  23. 23. Agile Business Day Venezia, September 15th 2018 Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Vertical growth is possible
  24. 24. Agile Business Day Venezia, September 15th 2018 Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Horizontal growth is possible as well
  25. 25. Specialists • specific skills • innovators • “evangelists” • technicians • efficient • focus on quality Generalists • cross-discipline • enablers • coordinators • big picture • effective • focus on outcomes Agile Business Day Venezia, September 15th 2018 PM SD RES IXD UI DOPS FE TECHGLOBAL PM SD RES IXD UI DOPS FE TECHGLOBAL
  26. 26. Agile Business Day Venezia, September 15th 2018 Junior Mid Senior Director PM RES IXD UI DOPS FE TECHGLOBAL ICON ADMINSD CONTENT Project Manager is not a role but a set of responsibilities and skills
  27. 27. Agile Business Day Venezia, September 15th 2018 Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Design Director Work in progress…
  28. 28. Agile Business Day Venezia, September 15th 2018 Managers used to be practitioners and have strong design experience Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL
  29. 29. Agile Business Day Venezia, September 15th 2018 Management is a choice. It’s not a promotion, it’s a career change.
  30. 30. Designing teams is a design exercise and is human-centered Agile Business Day Venezia, September 15th 2018
  31. 31. Agile Business Day Venezia, September 15th 2018 Henrik Rydberg Interaction 16 Helsinki
  32. 32. Junior Mid Senior Director PM RES IXD UI DOPS FE TECHGLOBAL ICON ADMIN Agile Business Day Venezia, September 15th 2018 Help Tangible grow as a company business + market + people SD CONTENT
  33. 33. Agile Business Day Venezia, September 15th 2018 Help team growth • Hire more accurately • Set clearer expectations about roles • Balance teams • Stronger competences
  34. 34. Agile Business Day Venezia, September 15th 2018 Help individual growth • Clear career paths • Different options to grow • More objective one-on-one reviews • Better spending of the training budget
  35. 35. Agile Business Day Venezia, September 15th 2018 So far, so good ❤ • Feedback • Talent Canvas (thanks Marco!) • Conversations • Team morale • Trust
  36. 36. Agile Business Day Venezia, September 15th 2018 Tricky… 🤔 • From personal to relationships • From rules to a playbook • Feedback from the market • Scalability and sustainability as a company
  37. 37. Agile Business Day Venezia, September 15th 2018
  38. 38. Agile Business Day Venezia, September 15th 2018 Possible shitstorm ahead 💩 • Hierarchy: needed? How much? • Economic transparency: desirable? • Salaries and bonuses: how are they tied to the roles matrix?
  39. 39. Things to monitor • Eyes open on behaviors (unhealthy competition, envy, conflicts…) • One-to-one followups and updates 
 over time Agile Business Day Venezia, September 15th 2018
  40. 40. Things to remember • It’s a process, not a tool • Alive and iterative, never done • Shared and explained • The goal is autonomy, not control Agile Business Day Venezia, September 15th 2018
  41. 41. Doing the work of translating someone else’s methods to fit your culture is hard work. It needs to be designed. 
 It needs to be assimilated, not just applied.
 —Dave Malouf, IXDA founder Agile Business Day Venezia, September 15th 2018
  42. 42. Start from people Agile Business Day Venezia, September 15th 2018
  43. 43. Agile Business Day Venezia, September 15th 2018 Ilaria Mauric Head of design @ilariamauric ilaria@tangible.is Nicolò Volpato Founder @nicolovolpato nick@tangible.is Thank you!

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