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Observation ninjas & description superheros

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Observation ninjas & description superheros

  1. 1. Observation Ninjas&Description Superheros
  2. 2. Who am I?
  3. 3. Ilari Henrik AegerterManager QualityEngineering Europe@
  4. 4. Why isthisrelevant?
  5. 5. Observation
  6. 6. In order to not fool othersyou must first not foolyourselfprobably by Richard Feynman
  7. 7. Sensation and Perception – Margaret W. Matlin, Hugh J. Foley
  8. 8. Sensation and Perception – Margaret W. Matlin, Hugh J. Foley
  9. 9. From the Code of Federal Regulations forairworthinessRegardless of whether smoking is allowed in anyother part of the airplane, lavatories must haveself-contained, removable ashtrays locatedconspicuously on or near the entry side of eachlavatory door, except that one ashtray may servemore than one lavatory door if the ashtray can beseen readily from the cabin side of each lavatoryserved.http://www.law.cornell.edu/cfr/text/14/25.853
  10. 10. What is observation?
  11. 11. www.oxforddictionaries.com
  12. 12. www.oxforddictionaries.comNotice or perceive(something) and register itas being significant
  13. 13. The 5 Senses
  14. 14. Hand/SkinNoseTongueEarEye
  15. 15. Observation !=
  16. 16. Saccades & Fixations
  17. 17. Laws of Groupingproximitysimilaritygood continuationclosurecommon fateLaws of Seeing – Wolfgang Metzger
  18. 18. proximitysimilarity
  19. 19. Laws of Seeing – Wolfgang Metzgergood continuation
  20. 20. Laws of Seeing – Wolfgang Metzgergood continuation
  21. 21. common fate
  22. 22. Synesthesia
  23. 23. How do you visualize a week?A year? Colours?
  24. 24. What you can observe:Your Test ObjectOther PeopleYour own reaction to observations
  25. 25. Observationvs.Interpretation
  26. 26. Powers of observation can bedeveloped by cultivating thehabit of watching things withan active, enquiring mind.The Art of Scientific Investigation -W.I.Beveridge
  27. 27. Summary
  28. 28. 3. Consider the laws of seeing1. It is a miracle that we can observe at all2. Your eyes are not a (video) camera4. In order to not fool others, don’t fool yourself6. Walk the planet with an active, enquiring mind5. Observe the product, people & your own reactions
  29. 29. Description
  30. 30. What is description?
  31. 31. www.oxforddictionaries.com
  32. 32. www.oxforddictionaries.comgive a detailed account inwords
  33. 33. Some things to consider
  34. 34. Indexicality
  35. 35. “This is not the one that ispreferred now”Which one?Of whichones?By whom?Whenexactly?
  36. 36. Signal/Noise
  37. 37. “Omit needless words thatserve no purpose”Don’t repeatyourself
  38. 38. “This is the kind of reason whyit is…”Seriously?“…because…”
  39. 39. “Going forward we willleverage best practices byreaching out tosynergies…blabbeddy brapbrap brap”Yes, going forwardyou’re going tobullshit us!
  40. 40. KIKIBOUBAGerman-American psychologist Wolfgang Köhler in 1929
  41. 41. Have you been toDisneyland?
  42. 42. No, you have not seenBugs Bunny My daddy is WarnerBros. Not Disney
  43. 43. Episodic MemoryConfabulation
  44. 44. Description as a transportmedium of observation
  45. 45. 1. Select a number between 1 - 503. Both digits are odd numbers2. It needs to be a 2 digit number4. One of the digits is largerthan the other5. Write down your number
  46. 46. Ready?
  47. 47. Who chose 37?
  48. 48. Thank You!
  49. 49. Imagecredit:http://j.mp/LkUoLCOpen Seasonwww.ilari.commyself@ilari.com@ilarihenrik

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