1.
The NY Tech Scene
by Ilan Abehassera (@ilan)
Founder and CEO, Producteev.com
Copyright 2012

2.
Who am I?
1980 2004 2005 2006 2007 2008 Present
producteev
Copyright 2012

3.
5
5 Reasons the NYC
Startup Scene Changed
Copyright 2012

4.
1. Access to Capital
3y ago it wasn’t possible to raise a series A in NYC
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5.
2. Anchor Companies
Those companies have raised hundreds of millions,
and stayed in NYC
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6.
3. Increased ease of
Development
AWS
Ruby
Twilio Stripe
Tumblr and Instapaper : small product team
Copyright 2012

7.
4. Focus on end-user
applications
NYC is a city of
actual consumers
Twitter’s most active city : NYC
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8.
5. Public initiatives
NY Tech Campus
Mayor Bloomberg sees the Internet space as NYC’s
next big industry
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9.
Trends in NY Tech
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10.
New commerce models
The big guys
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11.
New commerce models
Subscription based e-commerce
Birchbox Barkbox
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12.
New commerce models
E-Commerce curation
TheFancy.com
Copyright 2012

13.
New commerce models
Flash Sales
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14.
Jobs 2.0
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15.
Adtech
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16.
Getting people off the web
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17.
Education
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18.
Publishing 2.0
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19.
Email
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20.
Creative
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21.
The Fab.com Success Story
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22.
Design Oriented E-
Commerce
Started by Jason Goldberg, former CEO of
SocialMedian, acquired by Xing
Started as a social network for`gay people (mother of all pivots)
Design focused flash sales
Optimizing all acquisition channels : social, mobile
...
Copyright 2012

23.
Unbelievable metrics
Launched 9 months ago
1M products sold to date
3M members
Acquired german clone : Casacanda
40% of its traffic : mobile logins
50% of its traffic coming from Facebook : Social
Commerce at its best
Copyright 2012

24.
Typical NY Success
Creative
Fashion
Design
E-Commerce
Copyright 2012

25.
Thanks!
ia@producteev.com
Twitter : @ilan
producteev.com
Credits go to Fred Wilson, Elad Gil for their articles on
the NY Tech Scene in the past years
Copyright 2012