Baqmar blauw research app

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60 sec (took a bit longer though) presentation on Blauw Research's new mobile market research online community app (Mmroc)

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Baqmar blauw research app

  1. 1. Research app forMobile Communities Ivo Langbroek Ivo.langbroek@blauw.com @ivo_blauw BAQMAR, December 2011
  2. 2. Why a mobile community app?• Mobile is primary way of communicating• People experience on-the-go• We want to capture that moment• Use of unique features of mobile (connect with twitter/facebook, location based, push notifications, media upload)
  3. 3. Smart and connected• Re-use content thats already available: integrates your youtube channel, rss feeds, flickr photos, event calendar, twitter account(s)• Combination of wall updates, messages and location check-ins• Wall updates are posted on twitter and facebook as well (when desired)• Badges, likes and comments stimulate participation• Set-up in your style in one day (choose options, add color scheme and logo)
  4. 4. Blauw Research mobile community appLook for blauw research in app store/ android market for our demo

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