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KeySmasher - Product Design Lab, IIITD&M Kancheepuram

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KeySmasher
* Adaptive Design of a Keyboard after going through the following stages of Product Design
- Identifying Needs/Opportunities
- Ideas Generation
- Ideas Kill-Gate Stage Process
- Product Planning
- Concept Generation
* Conceptualized the design of an ergonomic, cost efficient, multi-purpose keyboard (integrated with features like Profile Selector, Configurable Keys etc)

Published in: Education, Technology, Business
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KeySmasher - Product Design Lab, IIITD&M Kancheepuram

  1. 1. KeySmasher EDM09B004 – SIRISH KUMAR YADAV MDM09B001 – ANJAN RAO.P MDM09B008 – PREETHAM.J COE09B008 – K.ILAMBHARATHI
  2. 2. STEPS INVOLVED IN PRODUCT DESIGN 1)Identifying Needs/Opportunities ---Vision Statement ---Market Analysis ---Competitive Analysis ---Costumer Need Analysis ---Mission Statement 2)Ideas Generation 3)Ideas Kill-Gate Stage Process 4)Product Planning 5)Concept Generation
  3. 3. VISION STATEMENT – WHAT ? • Develop an user-friendly keyboard. • Features of Usability, Learnability and Robustness. • Current Product is lacking in Customizability, Ergonomics etc.
  4. 4. CUSTOMIZABILITY TECHNOLOGY S-CURVE
  5. 5. MARKET OPPORTUNITY ANALYSIS Before KEYSMASHER Design 120 100 80 60 40 20 0 Relative Market Share
  6. 6. After KEYSMASHER Design 120 100 80 60 40 20 0 Relative Market Share
  7. 7. When KEYSMASHER in the MARKET 120 100 80 60 Logitech Intex Frontech KEYSMASHER 40 20 Amkette Microsoft Philips 0 Smart Others
  8. 8. COSTUMER NEED ANALYSIS S.No Need Technical Interpretation Type of Need 1 Flexible,Rollabe Use of synthetic materials Niche 2 Take it Anywhere Compactness Direct 3 Should not Damage Material with High Strength Constant 4 No Pain to Hand Improve the Ergonomics of the product Latent 5 Multi Use of Keys Recofigurable,customizable keys for music and gaming Variable 6 Rough,Strong Make the keys to be pressed moderately Latent 7 Shape of Keyboard Niche 8 Multiple Slots Panel External structure of the product can be modified Provision of USB,eSATA,HDMI,Audio IN&OUT (through Wired) Variable Bluetooth Variable/Niche Provide Integrated Touch Pad Variable 9 Wired and Wireless Keyboard cum 10 Mouse 11 Speaker,Mic Provide Integrated Speaker,Mic Niche 12 Anti-Theft Indication of Working GPS/FingerPrint/Security Password Variable/Niche Put a power switch indicating ON/OFF Latent Buy our Product General 13 14 Cheap and the Best
  9. 9. MISSION STATEMENT Product Description : Keyboard with user-friendly features Key Business Goal : Time Frame - 2 months Profit Margin - 20% Primary Market – Desktop Users Secondary Market – Laptop Users, Workstations Assumption – Product expected to work normally for a period of 3 years under harsh conditions. Stake Holders – IIITDM funded Avenues of Creative Design – Structure , Functionality , Intelligence Scope – May Revolutionize the present Consumer Market Limitation – Not Flexible ,Not Fireproof Location – In-House
  10. 10. IDEAS GENERATION Structural Ideas: ->Shape of the Keyboard is Rounded Rectangle. ->Keys are reconfigurable with a inbuilt memory (software). ->Comfort Pad (Size is 75% of the Key Area). ->Keys are flat or inclined (elevated) based on the user’s instantaneous needs. ->Wired and Wireless(Bluetooth),USB Slots and Audio In Out,HDMI,eSATA,CardReader ->Inbuilt Rechargeable and Replaceable Batteries (NiCd AAA size)
  11. 11. General Ideas : -> Digital Keyboard – Keys are Digitalized ->Highly Touch Sensitive & Multi Touch Sensitive ->Quick Response Time ->Tablet PC Screen – Write on Screen instead of typing. ->Profiles (Store the key configuration of a specific user’s environment in the memory). ->Intelligent Keyboard Shortcuts to Personal Folders. ->Flexible Material
  12. 12. ->Safety & Environment Issues of the product ->Cooling System , Waterproof , Fireproof ->Security – Password Protect , FingerPrint These Ideas went through the Kill-Gate Stage Process and the results are as follows :
  13. 13. AFTER KILL-GATE STAGE PROCESS Structural Ideas: ->Shape of the Keyboard is Rounded Rectangle. ->Keys are reconfigurable with a inbuilt memory (software). ->Comfort Pad (Size - 75% of the Key Area). ->Keys are flat or inclined (elevated) based on the user’s instantaneous needs. ->Wired and Wireless(Bluetooth),USB Slots and Audio In Out, HDMI,eSATA,CardReader ->Inbuilt Rechargeable and Replaceable Batteries (NiCd AAA size)
  14. 14. General Ideas : -> Digital Keyboard – Keys are Digitalized ->Highly Touch Sensitive & Multi Touch Sensitive ->Quick Response Time ->Tablet PC Screen – Write on Screen instead of typing. ->Profiles (Store the key configuration of a specific user’s environment in the memory). ->Intelligent Keyboard Shortcuts to Personal Folders. ->Flexible Material
  15. 15. ->Safety & Environment Issues of the product. ->Cooling System , Waterproof , Fireproof ->Security – Password Protect , FingerPrint
  16. 16. CONCEPTUALIZATION KEYSMASHER
  17. 17. KEYSMASHER
  18. 18. KEYSMASHER SCROLLER
  19. 19. KEYSMASHER
  20. 20. USB SLOTS AUDIO IN-OUT PANEL KEYSMASHER
  21. 21. WIRED KEYSMASHER
  22. 22. KEYSMASHER MULTIMEDIA SHORTCUTS ON/OFF SWITCH INTELLIGENT KEYBOARD SHORTCUTS
  23. 23. KEYSMASHER DVORAK LAYOUT
  24. 24. GAME MODE KEYSMASHER
  25. 25. THANK YOU

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