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Science of the City at Campus Gutenberg


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Presentation of the Science of the City project (, by la Mandarina de Newton SL ( in the science communication congress, Campus Gutenberg 2011( in Barcelona .

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Science of the City at Campus Gutenberg

  1. 2. An international project 3 continents involved (Europe+America+Asia)
  2. 3. A local project Workshops and lectures in different cities
  3. 4. A multilingual project 3 languages (English + Spanish + French)
  4. 5. A project with different dimensions <ul><ul><li>An educational project </li></ul></ul><ul><ul><li>A science sommunication project </li></ul></ul><ul><ul><li>A creative project </li></ul></ul><ul><ul><li>A participatorial project </li></ul></ul><ul><ul><li>A research project </li></ul></ul><ul><ul><li>An art project </li></ul></ul><ul><ul><li>An exhibition project </li></ul></ul>
  5. 6. A project with three phases
  6. 7. Phase 1: Video contest Using audiovisual like clay
  7. 8. Voting and jury
  8. 9. New roles for new audiences <ul><ul><li>Creator role </li></ul></ul><ul><ul><li>Learning role </li></ul></ul><ul><ul><li>Receiver role </li></ul></ul><ul><ul><li>Role of the person who </li></ul></ul><ul><ul><li>chooses </li></ul></ul><ul><ul><li>Consumer role </li></ul></ul>
  9. 10. Some numerical results <ul><ul><li>50 videos </li></ul></ul><ul><ul><li>110 comments </li></ul></ul><ul><ul><li>1.200 vots </li></ul></ul><ul><ul><li>11.700 visits </li></ul></ul>
  10. 11. Phase 2: Research Text, contents, speech, relations <ul><ul><li>Who has participated in this first phase of the project </li></ul></ul><ul><ul><li>Which science topics have been addressed? </li></ul></ul><ul><ul><li>How do participants relate science and city? </li></ul></ul><ul><ul><li>What approach have the participants provided? </li></ul></ul><ul><ul><li>What does it mean to conduct an experiment in the city for the participants? </li></ul></ul><ul><ul><li>How participants have used the audiovisual language? </li></ul></ul><ul><ul><li>How does participation influence in the public involvement? </li></ul></ul>
  11. 12. Phase 3: Art and science exhibition
  12. 13. Motivation <ul><ul><li>We run this project: </li></ul></ul><ul><ul><li>Because we want to promote critical thinking, creativity and problem solving and we believe in learning by doing. </li></ul></ul><ul><ul><li>Because we want citizens to see that science is present in their city. </li></ul></ul><ul><ul><li>Because we want to share the scientific methodology . </li></ul></ul><ul><ul><li>Because we want to increase the number of beneficiaries of the science communication activities and therefore, we must explore new methods that are more in line with the new types of society: global, interdisciplinary, technology, etc. </li></ul></ul>
  13. 14. Entrant i sortint de la xarxa
  14. 15. Being transdisciplinary <ul><ul><li>Science: physics, chemistry, biology, geology, paleontology, sociology, etc. </li></ul></ul><ul><ul><li>Audiovisuals </li></ul></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Languages: English, Spanish, French </li></ul></ul><ul><ul><li>Arts </li></ul></ul>
  15. 16. Seguint un procés de disseny amb els usuaris Empathy Prototype Test Define Ideate Off On Off On
  16. 17. Following a design research process
  17. 18. Collaborating & co-creating Institutions, professionals, estudents, volunteers, users, visitors, etc.
  18. 19. Near future <ul><ul><li>Contribute to research and innovation in science, non-formal education, participatory processes and cultural projects. </li></ul></ul><ul><ul><li>Develop the project toward the final conclusions to continue iterations, research, improvement and innovation. </li></ul></ul>
  19. 20. <ul><li>Photo crdits </li></ul><ul><ul><li>Daniel Greer </li></ul></ul><ul><ul><li>Giovanni Novara </li></ul></ul><ul><ul><li>PacoCT </li></ul></ul><ul><ul><li>praram </li></ul></ul><ul><ul><li>Sam Howzit </li></ul></ul><ul><ul><li>loft42 </li></ul></ul><ul><ul><li>daintytime </li></ul></ul><ul><ul><li>Rafael Gómez </li></ul></ul>La Mandarina de Newton S.L. @ilamandarina @mandarinanewton Co-Creating Cultures @ cocreatingcult