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10 Claves para mejorar el SEO de tu sitio Wordpress

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Presentación - Documentación de la charla: "10 Claves para mejorar el SEO de tu sitio Wordpress" impartida por Iñaki Lakarra en el Congreso Wordpress Euskadi celebrada en Garaia Enpresa Digitala - 16-5-2015

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  • Muy buena información Yo uso estas herramienta se las recomiendo para enviar su sitio a una enorme red de motores de búsqueda totalmente gratis estos sitios son unos de los mejores y profesionales que hay en todo Internet. Mas información aquí https://www.tungia.com/page/enviarurl
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10 Claves para mejorar el SEO de tu sitio Wordpress

  1. 1. 10  Claves  para  mejorar  el  SEO  de  tu   si6o  WordPress     Iñaki  Lakarra   Mondragon  Unibertsitatea   @ilakarra  
  2. 2. ¿Están  nuestros  si9os  WP   preparados  para  el  SEO  …  
  3. 3. …o  NO?  
  4. 4. 1  –  Traje  de  los  domingos  
  5. 5. Robots.txt  
  6. 6. 2  -­‐  WP  Posiciona  bien     ¿Sólo  o  acompañado?  
  7. 7. Title   URL  -­‐  Permalink   H1   Contenido  
  8. 8. Enlaces  Permanentes  
  9. 9. Imágenes,  Vídeos,  etc.  
  10. 10. 3  –  WPO:  Ándele,  ándele,  …  
  11. 11. WP  -­‐  WPO  
  12. 12. Obje9vo:  aumentar  el  rendimiento  
  13. 13. 4  -­‐  ¿Follow  o  No  Follow?  
  14. 14. Nofollow  
  15. 15. Nofollow  
  16. 16. 5  -­‐  Duplicación  de  contenidos  
  17. 17. •  dominio.com/no9cias/73A7   •  dominio.com/categoria/73A7   •  dominio.com/tag/73A7   Duplicación  de  contenidos  
  18. 18. •  dominio.com/no9cias/73A7   •  rel=“canonical”  href=“hbp://dominio.com/no9cias/73A7”       •  (Indexa  esta  URL)   •  dominio.com/categoria/73A7   •  rel=“canonical”  href=“hbp://dominio.com/no9cias/73A7”   •  dominio.com/tag/73A7   •  rel=“canonical”  href=“hbp://dominio.com/no9cias/73A7”   Duplicación  de  contenidos  
  19. 19. 6  –  Plugins  SEO   Vamos  a  llevarnos  bien…  
  20. 20. Plugins  -­‐  SEO  
  21. 21. Generación  automá9ca  de  gtulos  
  22. 22. Canonical  &  Duplicación  de  contenidos  
  23. 23. 7  –  Snippet  –  Juntos  pero  no   revueltos  
  24. 24. Snippet     hbp://www.seomofo.com/snippet-­‐op9mizer.html  
  25. 25. Snippet  
  26. 26. 8  –  Backlinks  -­‐  Promoción  
  27. 27. ¿Cómo funciona Google? 27  
  28. 28. Factores  SEO  On  Page   Si6o  Web  del  cliente     ü Usabilidad,  navegabilidad,     estructuras  e  indexación  del   si9o.   ü Títulos   ü URLs  SEO  amigables.   ü Keywords   ü Meta  Tags   ü Contenidos   ü Links  internos   ü Site  Map   ü Geolocalización   ü Arquitectura  <H1>   ü Imágenes  e9quetadas   ü …   Factores  SEO  Off  Page       WEB  2.0      Social  Bookmarking     Digg,  delicious,  Technora6,     Menéame,  RSS,  etc.   Comunidades     Facebook,  LinkedIn,  Twiter,   Wikis,  etc.   Mul6media   Youtube,  Slideshare,  Flickr,   Picassa  y  Gmaps.   Blogs,  foros,  FAQs   sectoriales     Prensa  Online     Si6os  con  autoridad  y  tráfico   en  la  web.     Ejemplos:  no6cias  online,   revistas,  portales  ver6cales.   Enlaces  del  sector     Asociaciones,  proveedores,     cámaras,  agencias,  etc.  Directorios   NewsleZer   Campañas  de  correo   electrónico   Anchor- links Anchor- links Anchor-links Proceso  completo  de  promoción  de  una  web   Factores  SEO  (50%  Interno  50%  Externo)   28  
  29. 29. Backlinks   hbp://www.opensiteexplorer.org/  
  30. 30. 30  
  31. 31. Backlinks  –  Plugin  RRSS  
  32. 32. Compar9r  y  Seguir  –  Social  Media   Feather  
  33. 33. 9  –  Corrección  de  Errores  
  34. 34. Broken  Links  
  35. 35. Redirec9on    
  36. 36. 10  –  GWT  –  Panel  de  Mando  
  37. 37. ¿Por  qué  quieres  salir  primero?   37  
  38. 38. CRO  –  Llamadas  a  la  acción  
  39. 39. Google  Analy9cs,  GWT,  Google+,…  
  40. 40. Google  Analy9cs  
  41. 41. Google  Analy9cs  -­‐  Eventos  
  42. 42. Google  Analy9cs  &  TAG  Manager  
  43. 43. Google  Webmaster  Tools  
  44. 44. Plugin  XML  Sitemap  Generator  
  45. 45. Información  obsoleta  
  46. 46. Plugin  XML  Sitemap  Generator  
  47. 47. Google  Webmaster  Tools  -­‐  Indexación  
  48. 48. Google  Webmaster  Tools  -­‐  Consultas  
  49. 49. Eskerrik  asko          @ilakarra                          /in/ilakarra                    ilakarra@mondragon.edu  

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