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Twitter and a little bit Facebook for Business

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Introductory Twitter and Facebook workshop for entrepreneurs at Seneca College.

Published in: Technology, Business
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Twitter and a little bit Facebook for Business

  1. 1. & a little bit of<br />for Business<br />
  2. 2. No<br />
  3. 3. Who am I?<br />
  4. 4. Who are you <br />& <br />Why are you here?<br />
  5. 5. Main Point<br />
  6. 6. And always make sure to have more than one leg on your marketing stool…<br />“The Marketing Stool”<br />
  7. 7. 5 Steps to Social Media Strategy Success<br />Know Your Objectives<br />Fine Tune the Details <br />Take Action<br />Is it working? <br />Change or Tweak Your Strategy<br />
  8. 8.
  9. 9. Tavallai<br />
  10. 10. Where is the value?<br />
  11. 11. Tom Peters Slide from The Art of Management <br />*Listening is of the utmost … strategicimportance!*Listening is a proper … core value! *Listening is … trainable!*Listening is a … profession!<br />
  12. 12. Value for Individuals & Entrepreneurs<br />Build your network and professional relationships<br />Gain knowledge<br />Knowledge-sharing <br />Problem-solving <br />
  13. 13. Valuable Twitter Uses<br /><ul><li>Customer service
  14. 14. Market Trends
  15. 15. News
  16. 16. Innovation
  17. 17. Understanding
  18. 18. Extending reach
  19. 19. Relationships
  20. 20. Branding
  21. 21. Direct sales
  22. 22. SEO
  23. 23. Driving traffic
  24. 24. Networking</li></li></ul><li>Small Business Case Study<br />
  25. 25. But… How does it work?<br /><ul><li>Twitter lets you write and read messages of up to 140 characters.
  26. 26. The messages are public.
  27. 27. Twitter works equally well from your desktop or mobile phone.</li></ul>from Twitter 101<br />
  28. 28. How to get started<br /><ul><li>Sign up for an account. It takes just a few minutes.
  29. 29. To help people recognize and trust your account, fill out your profile completely and include a picture.</li></li></ul><li>“The Lingo”<br />
  30. 30. The Lingo<br /><ul><li>To follow somebody is to subscribe to their messages</li></li></ul><li><ul><li>A tweet is an individual message
  31. 31. ADM or direct message is a private message on Twitter</li></li></ul><li>Reply using @<br />
  32. 32. Search & Trending Topics<br />
  33. 33. #hashtags<br />Find people talking about similar topics <br />
  34. 34. Retweet using RT<br />
  35. 35. Best practices<br /><ul><li>Build relationships on Twitter
  36. 36. Be welcoming and friendly
  37. 37. Engage people – ask questions
  38. 38. Listen for comments about you
  39. 39. Respond to comments and queries
  40. 40. Provide useful information (links, quotes, etc.)
  41. 41. Retweet messages you would like to share
  42. 42. Use a friendly, casual tone
  43. 43. Don’t spam people
  44. 44. Be Human</li></li></ul><li>
  45. 45.
  46. 46. What is Facebook?<br /> Facebook is a social utility that connects you with the people around you.<br />Your friends<br />Family <br />Co-workers<br />New opportunities <br />
  47. 47. Why should you care?<br />Over 300 million active users <br />
  48. 48. Personal vs. Business Accounts<br />Business page or Fan Page<br />Manage your business page <br />Personal Page<br />Personality <br />Humanize your brand<br />
  49. 49. What NOT to do! Personal Profile<br />Profiles are for people and not companies<br />Don’t use it as a business<br />Personal Profiles should be kept personal <br />
  50. 50. Is this for business or pleasure?<br />Privacy setting <br />Make different connections see different things<br />
  51. 51. Connect with people<br />Friends need to be requested and mutually accepted<br />Friend finder<br />Search – coworkers, friends, businesses<br />
  52. 52. Friend Lists<br />
  53. 53. Facebook Business Page<br />Why should a business set up a Facebook page?<br />Search Marketing<br />Interactivity <br />Business Promotion<br />fans<br />Low Cost<br />
  54. 54. How to Create a Business Page<br />
  55. 55. Tips to Establish Your Presence<br />#1 - Create an interesting page<br />Events<br />Videos<br />Photos<br />Articles (RSS feeds)<br />Vanity urls<br />facebook.com/yourbusiness<br />
  56. 56. Use Existing Networks<br />Let people know<br />Include in your e-mail signature<br />Post a link or a badge on your website or blog<br />
  57. 57. News Feed<br />#2 “News Feed” is your friend<br />Viral effect <br />First thing users see<br />Engage other users<br />Updates shown on the “wall”<br />Allows users to post or share your material on their “wall”<br />
  58. 58. Optimize for Search<br />Facebook Search (get more fans)<br />Public Search <br />Settings (e.g. Privacy)<br />Power of Facebook<br />
  59. 59. Advertise on Facebook<br />PPC (pay per click) or PPV (pay per view)<br />PPC – every time somebody clicks you pay<br />PPV- you per 1000 impressions or people looking or not looking on your ad <br />
  60. 60. How to Drive Business<br />Create events<br />Promote to your network<br />Call to action <br />Send updates (to fans of your page)<br />Join the Discussion (Groups) <br />Get to know people <br />Put up interesting discussions and videos on your page <br />
  61. 61. Personalize Your Profile<br />
  62. 62. Follow People<br />
  63. 63. Follow Leaders<br />
  64. 64. alex@ikonn.ca<br />www.alex.ikonn.ca<br />

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