Brickworkz Slides


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Brickworkz Slides

  1. 1. Brian Korte <ul><li>Artist living in Richmond, combined graphic design and Lego love to form Brickworkz LLC. </li></ul><ul><li>Began designing custom Lego portraits for families and companies in 2004. </li></ul><ul><li>Designed a piece that broke the Guinness World Record in 2007. </li></ul>
  2. 2. Brickworkz LLC <ul><li>Spending virtually no money on advertising, customers find me online (Everywhere! USA, Israel, Hong Kong, Ireland, Canada & England) </li></ul><ul><li>Uses Facebook, Twitter, YouTube & LinkedIn to extend reach beyond email newsletters. </li></ul>
  3. 3. The Benefits of Twitter Design by Nathan Sawaya
  4. 4. The Benefits of Twitter <ul><li>Increase brand awareness </li></ul><ul><li>Participate in community </li></ul><ul><li>Learn current trends </li></ul><ul><li>Teach and be taught </li></ul>
  5. 5. Good ways to use Twitter
  6. 6. <ul><li>Learning, listening </li></ul><ul><li>Engaging the community </li></ul><ul><li>Offer guidance/expertise </li></ul><ul><li>Gentle publicity & promotion </li></ul>Good ways to use Twitter
  7. 7. Bad ways to use Twitter Design by Bjarne P Tveskov
  8. 8. Bad ways to use Twitter <ul><li>RT @everybodyelse </li></ul><ul><li>Lengthy reviews, (brevity wins) </li></ul><ul><li>Rants - remember, this is public! </li></ul><ul><li>Promotions not related to brand </li></ul>
  9. 9. How I Use YouTube
  10. 10. Advantages of YouTube <ul><li>Another completely different audience </li></ul><ul><li>Fresh, fun videos keep static site from looking… static. </li></ul><ul><li>Shows the process of my work being completed, something that is often difficult to visualize from a description. </li></ul>
  11. 11. How I Use Facebook Getty images
  12. 12. Advantages of Facebook <ul><li>Easy to use. </li></ul><ul><li>Personal. Friends, friends of friends </li></ul><ul><li>Word spreads by trusted word of mouth </li></ul><ul><li>Gets attention. Quickly. New photos have comments within seconds! </li></ul>
  13. 13. How to find Brian and Brickworkz: <ul><li> brickworkz </li></ul><ul><li> </li></ul><ul><li> brickworkz </li></ul><ul><li> briankorte </li></ul><ul><li> </li></ul>