Keynote for the Danish eCommerce Federation (FDIH) on "Facebook in Business".
Keynote: How can online retail use Facebook?
Ved Ian Jindal, Internet retailing
Ian will look at the role of Facebook in supporting customer's desire to engage with the brand, widgets and actually "doing things" as well as marketing. How can online retailers move towards a commercial and sustainable model. Ian willl look at the commercial opportunities on Facebook, as well as considering why we might use facebook rather than, say, trying to bring people to our own sites (ie 'old fashioned marketing').