I developed this presentation to illustrate how the topics of data, openness, attention profiling and behavioural segmentation were coalescing into an extremely interesting change in eCommerce and digital marketing.
Hitherto, the web has allowed us to "do old business, digitally" but were are approaching the first opportunity for a radical new, encompassing and qualitatively different internet experience.
To those not versed in the building blocks of data, open exchange, profiling, mobile, location-awareness and behavioural change, the new web will look like a form of 'magic'.
This presentation takes us through this framework, from data to epiphenomenology and magic.
I gave the presentation in Manchester, Brighton and London in February 2009.
Here's the original intro blurb from Econsultancy.com:
"Two years ago Ian Jindal called "downturn" in Manchester while reviewing the e-commerce prospects for 2007. This time, Ian will cover some developments that are more upbeat and which will gain traction a little sooner than two years. Fresh from one of the most tense peak seasons in our brief e-commerce history Ian will review the Christmas trading, the winners, losers and considerations for digital businesses in 2009. Ian will also develop a favourite theme of behavioural data and interaction to propose a model to consider, anticipate and exploit the phenomena that arise from new uses of data.
Topics broached will include:
· Christmas trading results - winners, losers and lessons for e-commerce in 2009
· Reprise of data, metadata and mashups - where did all the Web 2.0 promise go?
· Discussion of the new economic models that could emerge from behavioural and "attention" metadata - the 'attention economy'?
· A proposed model to consider and anticipate networked data interaction - phenomena and epiphenomena"