THIMON DE JONG
VERKEN JE
TERREIN!
INNOVATIEVE MARKETINGCOMMUNICATIE
BRINGING THE
OUTSIDE
WORLD IN
STORY ONE
STRATEGIC FORESIGHT
BLURRING
REALITIES
STRATEGIC FORESIGHT
STORY ONE BLURRING REALITIES
STRATEGIC FORESIGHT
STORY ONE BLURRING REALITIES
STRATEGIC FORESIGHT
STORY ONE BLURRING REALITIES
STRATEGIC FORESIGHT
EXERCISE 1 BLURRING REALITIES
WHAT DOES
THIS SHIFT
MEAN?
FOR:
ORGANIZATIONS
IN GENERAL
STRATEGIC FORESIGHT
STRATEGIC TAKE AWAY BLURRING REALITIES
DOUBLE PROOF
EVERYTHING!
by going ‘personal’
P2P (PART OF)
YOUR...
STRATEGIC FORESIGHT
EXERCISE 2 BLURRING REALITIES
WHAT DOES THIS
SHIFT MEAN?
FOR:
YOUR MARKETING/
COMMUNICATION
STORY TWO
STRATEGIC FORESIGHT
SMART
CUSTOMIZATION
& THE PRIVACY
FRONTIER
STRATEGIC FORESIGHT
STORY TWO SMART CUSTOMIZATION & THE PF
STRATEGIC FORESIGHT
STORY TWO SMART CUSTOMIZATION & THE PF
STRATEGIC FORESIGHT
STORY TWO SMART CUSTOMIZATION & THE PF
STRATEGIC FORESIGHT
STRATEGIC TAKE AWAY SMART CUST. & THE PF
MOVE ALONG WITH
THE PRIVACY FRONTIER
EMPLOY
DATA SCIENTISTS
STORY THREE
STRATEGIC FORESIGHT
UN///
CONNECTED
STORY THREE UNCONNECTED
STRATEGIC FORESIGHT
STORY THREE UNCONNECTED
STRATEGIC FORESIGHT
STRATEGIC FORESIGHT
STRATEGIC TAKE AWAY UNCONNECTED
FACILITATE
UNCONNECTED
BEHAVIOUR
-AS WELL
STORY FOUR
STRATEGIC FORESIGHT
VISUAL///
CULTURE
STORY FOUR VISUAL CULTURE
STRATEGIC FORESIGHT
http://visual.ly/top-17-
infographic-design-
companies-2013
http://www.info-...
STORY FOUR VISUAL CULTURE
STRATEGIC FORESIGHT
STORY FOUR VISUAL CULTURE
STRATEGIC FORESIGHT
STRATEGIC FORESIGHT
STRATEGIC TAKE AWAY VISUAL CULTURE
VISUALIZE
WHAT YOU CAN
USE
SMART & PLAYFUL
VISUALS
STRATEGIC FORESIGHT
FINAL EXERCISE!
CREATE A
MARKETING
INNOVATION
BASED ON
THESE SHIFTS
AND: PRESENT IT
IN ONE MINUTE
WRAP /// UP
THIMON@WHETSTON.COM
ASK THE WHY QUESTION
FORGET YOUR BUSINESS FIRST
P2P &SMART CUSTOMIZE
1/
2/
3/
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IA Innovatieve marketingcommunicatie: Klaar voor de strijd. Sessie 1. Verken je terrein. Thimon De Jong.

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IA Innovatieve marketingcommunicatie: Klaar voor de strijd. Sessie 1. Verken je terrein. Thimon De Jong.

  1. 1. THIMON DE JONG VERKEN JE TERREIN! INNOVATIEVE MARKETINGCOMMUNICATIE
  2. 2. BRINGING THE OUTSIDE WORLD IN
  3. 3. STORY ONE STRATEGIC FORESIGHT BLURRING REALITIES
  4. 4. STRATEGIC FORESIGHT STORY ONE BLURRING REALITIES
  5. 5. STRATEGIC FORESIGHT STORY ONE BLURRING REALITIES
  6. 6. STRATEGIC FORESIGHT STORY ONE BLURRING REALITIES
  7. 7. STRATEGIC FORESIGHT EXERCISE 1 BLURRING REALITIES WHAT DOES THIS SHIFT MEAN? FOR: ORGANIZATIONS IN GENERAL
  8. 8. STRATEGIC FORESIGHT STRATEGIC TAKE AWAY BLURRING REALITIES DOUBLE PROOF EVERYTHING! by going ‘personal’ P2P (PART OF) YOUR MARKETING STRATEGY
  9. 9. STRATEGIC FORESIGHT EXERCISE 2 BLURRING REALITIES WHAT DOES THIS SHIFT MEAN? FOR: YOUR MARKETING/ COMMUNICATION
  10. 10. STORY TWO STRATEGIC FORESIGHT SMART CUSTOMIZATION & THE PRIVACY FRONTIER
  11. 11. STRATEGIC FORESIGHT STORY TWO SMART CUSTOMIZATION & THE PF
  12. 12. STRATEGIC FORESIGHT STORY TWO SMART CUSTOMIZATION & THE PF
  13. 13. STRATEGIC FORESIGHT STORY TWO SMART CUSTOMIZATION & THE PF
  14. 14. STRATEGIC FORESIGHT STRATEGIC TAKE AWAY SMART CUST. & THE PF MOVE ALONG WITH THE PRIVACY FRONTIER EMPLOY DATA SCIENTISTS
  15. 15. STORY THREE STRATEGIC FORESIGHT UN/// CONNECTED
  16. 16. STORY THREE UNCONNECTED STRATEGIC FORESIGHT
  17. 17. STORY THREE UNCONNECTED STRATEGIC FORESIGHT
  18. 18. STRATEGIC FORESIGHT STRATEGIC TAKE AWAY UNCONNECTED FACILITATE UNCONNECTED BEHAVIOUR -AS WELL
  19. 19. STORY FOUR STRATEGIC FORESIGHT VISUAL/// CULTURE
  20. 20. STORY FOUR VISUAL CULTURE STRATEGIC FORESIGHT http://visual.ly/top-17- infographic-design- companies-2013 http://www.info- graphics.nl/
  21. 21. STORY FOUR VISUAL CULTURE STRATEGIC FORESIGHT
  22. 22. STORY FOUR VISUAL CULTURE STRATEGIC FORESIGHT
  23. 23. STRATEGIC FORESIGHT STRATEGIC TAKE AWAY VISUAL CULTURE VISUALIZE WHAT YOU CAN USE SMART & PLAYFUL VISUALS
  24. 24. STRATEGIC FORESIGHT FINAL EXERCISE! CREATE A MARKETING INNOVATION BASED ON THESE SHIFTS AND: PRESENT IT IN ONE MINUTE
  25. 25. WRAP /// UP THIMON@WHETSTON.COM ASK THE WHY QUESTION FORGET YOUR BUSINESS FIRST P2P &SMART CUSTOMIZE 1/ 2/ 3/

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