How to be a Social
Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or

How to be a Social
Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or

It’s a dot-eat-dot world

The Pacman Paradigm <ul><li>The Lay
of the Land </li></ul><ul><li>There are boundaries </li></ul><ul><li>There are rules </li></ul><ul><li>There are objectives </li></ul><ul><ul><li>Short term (don’t get eaten) </li></ul></ul><ul><ul><li>Long term (clear the board </li></ul></ul>

The Pacman Paradigm <ul><li>What You
Must Learn </li></ul><ul><li>Know where you stand </li></ul><ul><li>Know the map </li></ul><ul><ul><li>Bottlenecks </li></ul></ul><ul><ul><li>Escape Routes </li></ul></ul><ul><li>Know Thine Enemy </li></ul>!!!!!!!! !!!!!!!!

The Pacman Paradigm The Ghosts
of Corporate Culture

The Pacman Paradigm The Ghosts
of Corporate Culture . . . .

The Pacman Paradigm <ul><li>The Ghosts
of Corporate Culture </li></ul><ul><li>Attacks “change agents” </li></ul><ul><ul><li>“ This is above your pay grade” </li></ul></ul><ul><ul><li>“ This is not your job” </li></ul></ul><ul><li>Use “job-enhancing” tools </li></ul>

The Pacman Paradigm <ul><li>The Ghosts
of Corporate Culture </li></ul><ul><li>Attacks the change itself </li></ul><ul><ul><li>“ I don’t want to own this” </li></ul></ul><ul><ul><li>“ This is too risky” </li></ul></ul><ul><li>Anticipate downsides, and show they are avoidable </li></ul>

The Pacman Paradigm <ul><li>The Ghosts
of Corporate Culture </li></ul><ul><li>Undermines change </li></ul><ul><ul><li>“ This isn’t the right time” </li></ul></ul><ul><ul><li>“ Let’s study this further” </li></ul></ul><ul><li>Use “teachable moments” and case studies </li></ul>

The Pacman Paradigm <ul><li>The Ghosts
of Corporate Culture </li></ul><ul><li>Territorial </li></ul><ul><ul><li>“ Not for MY department” </li></ul></ul><ul><ul><li>“ MY people won’t use it” </li></ul></ul><ul><li>Use Patience </li></ul>

The Pacman Paradigm <ul><li>The Ghosts
of Corporate Culture </li></ul><ul><li>Use the “big dot moment” to convert the ghost </li></ul><ul><li>Forgiveness vs. Permission </li></ul><ul><li>Think “defense first” </li></ul>

The Pacman Paradigm

The Pacman Paradigm <ul><li>Change the
View </li></ul><ul><li>See THE board the way YOUR board will </li></ul><ul><li>Get familiar with the tools </li></ul><ul><li>Find a guide </li></ul>

The Pacman Paradigm <ul><li>Change the
View </li></ul><ul><li>See THE board the way YOUR board will </li></ul><ul><ul><li>Look for ties to the strategic plan </li></ul></ul><ul><ul><li>Solve REAL problems </li></ul></ul><ul><ul><li>Anticipate objections </li></ul></ul>

The Pacman Paradigm <ul><li>Change the
View </li></ul><ul><li>Get familiar with the tools </li></ul><ul><ul><li>Learn on your own time </li></ul></ul><ul><ul><li>Stockpile articles and links </li></ul></ul><ul><ul><li>Upgrade your tech! </li></ul></ul><ul><ul><li>Be read to Demo ! </li></ul></ul>

The Pacman Paradigm <ul><li>Change the
View </li></ul><ul><li>Get familiar with the tools </li></ul>

The Pacman Paradigm <ul><li>Change the
View </li></ul><ul><li>Find a Guide </li></ul><ul><ul><li>One who knows the culture </li></ul></ul><ul><ul><li>One who knows the language </li></ul></ul><ul><ul><li>One who knows the business </li></ul></ul>

The Pacman Paradigm The Qualities
of a Social Media Advocate

Patient

Analytical

Creative

Mentoring

m i b l N
e

The Pacman Paradigm P atient
A nalytical C reative M entoring a nd N imble P A C M a N