General presentation skills


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  • Alabama Superintendents' Academy Media Training Seminar
  • Alabama Superintendents' Academy Media Training Seminar
  • Alabama Superintendents' Academy Media Training Seminar
  • Alabama Superintendents' Academy Media Training Seminar
  • General presentation skills

    1. 1. Communication for Persuasion Winning points without losing your cool
    2. 2. Communication for Persuasion <ul><li>Blueprint: </li></ul><ul><li>The Power of Story </li></ul><ul><li>Building a Foundation </li></ul><ul><li>Finishing with Passion </li></ul><ul><li>Telling Your Story </li></ul><ul><li>Keeping your cool </li></ul><ul><li>Dealing with media </li></ul>
    3. 3. The Power of Story 1 What’s the most important part of a story? Impression Takeaway Unifying theme
    4. 4. The Power of Story Higher Purpose Intellectual Exercise Rote Movement Spiritual Mental Physical
    5. 5. The Power of Story People have more facts than they can use. Story is the framing that gives context.
    6. 6. The Framework of Story Foundation Structure Finishing
    7. 7. The Framework of Story Foundation Foundation built on common ground <ul><li>Study Yourself </li></ul><ul><li>Study Your Audience </li></ul><ul><li>Look for Parallels </li></ul><ul><ul><li>Same path, different time </li></ul></ul><ul><ul><li>Same emotion or confusion </li></ul></ul><ul><ul><li>Similar backgrounds </li></ul></ul><ul><ul><li>Anything topical </li></ul></ul>? ? X= !!
    8. 8. The Framework of Story Parallelogram: a regular closed quadrilateral with opposite sides of equal length and opposite angles of equal degree. Analogy and Metaphor What is this shape? Parallelogram: A rectangle that leans
    9. 9. The Framework of Story Analogy and Metaphor A rectangle that leans … start from a common experience, then transition to focus on the differences. Definition by Subtraction
    10. 10. The Framework of Story Structure Always start with STORY Story must answer: Who are you? Why are you here? What do you want?
    11. 11. The Framework of Story Structure Story Point
    12. 12. The Framework of Story The Rule of Threes Structure Points Lock stock and barrel Hook line and sinker Huey Dewey and Louie Easy for you to remember Easy for them to remember
    13. 13. The Framework of Story The Order of Points Structure Points Narrative Chronological Priority You decide
    14. 14. The Framework of Story The Properties of Points Structure Points <ul><li>Can be subdivided </li></ul><ul><li>Each “branch” has structure </li></ul><ul><ul><li>Assertion </li></ul></ul><ul><ul><li>Evidence </li></ul></ul><ul><ul><li>Conclusion </li></ul></ul>
    15. 15. The Framework of Story The Properties of Evidence Structure Points - evidence <ul><li>Can singular or plural </li></ul><ul><li>Different types </li></ul><ul><ul><li>Anecdote </li></ul></ul><ul><ul><li>Fact </li></ul></ul><ul><ul><li>Reason/Logic </li></ul></ul><ul><ul><li>Demonstration </li></ul></ul>
    16. 16. The Framework of Story The end is your beginning Structure THE Point (the Conclusion) One call to action One impression One point Build your presentation to finish where you want your audience to finish
    17. 17. The Framework of Story Finishing the story Foundation Structure Finishing Make it your story Add the details only you can You are the expert
    18. 18. Telling Your Story Storytelling in three formats: 1 Sentence 30 Seconds 90 Seconds gets to the point basic structure complex structure ! ? ! ? ! ! ! !
    19. 19. Keeping your Cool <ul><li>Body Language </li></ul><ul><ul><li>Posture </li></ul></ul><ul><ul><li>Gestures </li></ul></ul><ul><ul><li>Stance </li></ul></ul><ul><ul><li>Direction </li></ul></ul>Leaning in or away? Pointed fingers? Closed arms? Closed legs? Up lifts – down douses
    20. 20. Keeping your Cool <ul><li>Voice inflection </li></ul><ul><ul><li>Volume </li></ul></ul><ul><ul><li>Pitch </li></ul></ul><ul><ul><li>Speed </li></ul></ul><ul><ul><li>Silence </li></ul></ul>Quiet defeats shouts High is trying too hard Fast is a sign of frustration Resets attention
    21. 21. Dealing with the media What Makes News “News” The Three CONs Reporter Lingo, Tricks and Traps Performance Tips
    22. 22. <ul><li>Universal appeal </li></ul>Conflict Consumer Curiosity The “Out-of-the-Ordinary” Financial Stakes What makes News “NEWS”
    23. 23. The Three CONs Control the Interview Content that Matters Containing the Damage
    24. 24. Control the Interview <ul><li>Time </li></ul><ul><ul><li>Deep breath </li></ul></ul><ul><ul><li>Awareness of deadlines </li></ul></ul><ul><li>Place </li></ul><ul><ul><li>Comfortable for you </li></ul></ul><ul><ul><li>Comfortable for camera (and light) </li></ul></ul>
    25. 25. Content that Matters Define your Key Message What do you want people to remember about Alabama Power after this story runs?” “ The police acted stupidly.” “ All I heard was a Whoo-Whoo-Whoo!”
    26. 26. Content that Matters <ul><li>Examples of a Key Message </li></ul><ul><li>Alabama Power is committed to safety </li></ul><ul><li>We are good environmental stewards </li></ul><ul><li>We try to balance the needs of our communities </li></ul>
    27. 27. Content that Matters <ul><li>A Key Message is not a Talking Point </li></ul><ul><li>Talking points are pieces of evidence that get summarized and stored </li></ul><ul><li>Create your Key Message, then develop Talking Points that support it </li></ul><ul><li>Fits on a business card. </li></ul>
    28. 28. Contain the Damage <ul><li>Keep answers pertinent to Alabama Power </li></ul><ul><li>Don’t speak on behalf of other organizations </li></ul><ul><li>Don’t come to unwarranted conclusions </li></ul>
    29. 29. Reporter Lingo <ul><li>Off-the-record </li></ul><ul><ul><li>Can be used, just not with your name </li></ul></ul><ul><ul><li>NOT a solid legal protection </li></ul></ul><ul><li>“ Deep background” </li></ul><ul><ul><li>Reporter can’t use it </li></ul></ul><ul><ul><li>Reporter must find another source </li></ul></ul><ul><li>Define the terms for yourself ! ! ! </li></ul>
    30. 30. Reporter Tricks and Traps <ul><li>Loaded questions </li></ul><ul><ul><li>You are allowed to question the premise </li></ul></ul><ul><li>Unattributed accusations </li></ul><ul><ul><li>Who are “some” and “they?” </li></ul></ul><ul><li>The Silent Nod </li></ul><ul><ul><li>Don’t fill the gaps – answer then shut up </li></ul></ul>
    31. 31. <ul><li>Don’t look at the lens </li></ul><ul><li>Don’t back-light yourself </li></ul><ul><li>Don’t worry about “um” and “uh” </li></ul><ul><li>Keep your Key Message handy </li></ul>Interview Tips
    32. 32. <ul><li>Don’t deal with print immediately </li></ul><ul><li>Ask who’ll be doing the editing </li></ul><ul><li>Don’t be afraid to say “I don’t know” </li></ul><ul><li>Don’t be afraid to offer an answer at a later time (within the deadline) </li></ul>Interview Tips
    33. 33. <ul><li>Be confident… YOU are the source </li></ul><ul><li>Don’t be rattled by repeat questions </li></ul><ul><li>End on your Key Message </li></ul><ul><ul><ul><li>(“Anything I didn’t ask…?”) </li></ul></ul></ul>Interview Tips